Reach is the total number of unique viewers that have seen your content. If your content has a large reach, it’s hitting a broad audience and expanding your brand awareness. While each social channel has a different way of defining and measuring this metric, you can use the reach metric to see if your content is engaging your audience.
Check out my short video that explains the reach analytic. Best of luck in your future digital marketing endeavors.
Tell your story with the second annual Visual Storytelling Conference!
Experience four days of interactive, online training sessions featuring a range of educational content with experienced photographers and content creators. This free event kicks off with a series of technical boot camps to build essential skills, followed by live, online sessions on photography, video, business and social media. Join live from March 10-13, 2022!
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Andy Ford is a Florida-based digital strategist and video producer with over 20 years of experience. His career has spanned the sports, news, corporate, and healthcare environments. He is an Adjunct Professor for the University of Florida College of Journalism and Communications, instructor for the Visual Storytelling Conference, tutorial author for CreativeCOW, and an Adobe Certified Professional in Premiere Pro, After Effects, and Video Design. In his spare time, Andy enjoys traveling, cooking, and nature photography.
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Short and on-point explanation. Thanks a lot!