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Why Photofocus?

  • Education: We strive to educate our audience first and foremost. With more and more people taking pictures every day, it’s important they learn the skills to improve their photography and best preserve their memories.
  • Passionate professionals who practice their craft: Our team is made up of working photographers and creators that make their living by taking pictures. They can talk the talk … and walk the walk.
  • 22 years and counting: Photofocus has been educating and assisting photographers in their craft for over 22 years. We pride ourselves in partnering with companies across the globe to get their messages heard. We welcome the opportunity — and the challenge — to get your message out to our audience.

Our audience


of readers are
18-44 years of age


of readers are based
in the United States


of readers are male


of readers plan to spend more
than $1000 in photography
gear in the next six months


of readers license or wants
to learn more about licensing
their photos


of readers have paid to 
attend a photography

Our reach


monthly page views*


monthly uniques*


newsletter subscribers


followers on Facebook


followers on Twitter


average newsletter
open rate

*Photofocus stories are also syndicated on various platforms, such as Apple News, Google News and Flipboard. The above numbers do not reflect syndication and are only representative of direct traffic to

Our capabilities

We work with our partners to develop evergreen content that is uniquely engaging for both their audience as well as Photofocus. We focus on educating current and new customers, pushing unique selling points and driving engagement of the brands we represent.

Let our Photofocus authors give in-depth tutorials on how to use your products. Coming out with a new piece of gear? Let our team review your product just in time for launch day!

Have your ambassadors or product specialists sit down with our team for a 1-on-1 interview that can help drive interest and understanding of your products.

Get the word out about your latest products, with a dedicated email newsletter.

Join a Photofocus webinar or podcast and introduce your brand to our live audience! We regularly work with brand ambassadors to make sure your message gets across in an effective, yet personal, way. Our shows are hosted by industry leaders like Skip Cohen, Chamira Young, Rich Harrington, Vanelli, Levi Sim and more.

In collaboration with our parent company, ThinkTAP, utilize our video studio to record educational sessions for your audience. We offer a wide variety of options for video training, including our ThinkTAP Learn platform.

Get in touch

Contact Us