In the fast paced world we live in, it’s easy to get caught up in time saving, cookie cutter, ready-to-use content for your SEO strategies. While this type of content can be used as filler, don’t underestimate the value of producing your own original content. By producing your own content, you demonstrate that YOU are the expert in your field! Customers will be more likely to turn to you when they need something if they see you as the expert in the field or at least the most knowledgable person they have access too.
So share your knowledge through your original content! By establishing your brand, website and social network accounts as a knowledge base for those interested in your field, you dramatically improve your ability to sell them your products and services. And the more you share your knowledge of that field, the more people (customers) will turn to you when they need a solution. And that’s a solution you can sell!