Whether you do business under your own personal name or under a business name, personalizing your product and/or service is a great form of marketing. Everyone loves a good story, so telling customers YOUR story is a great way to grab their attention. This is why branding your company with a “face” can make the customer feel more familiar with you and your product.
A good strategy is to show pictures of yourself and your employees hard at work when you send emails, share pictures or post videos. Lifting the curtain and giving customers a peek at your business “behind the scenes” is one of the most popular pieces of content marketing you can produce. That sneak peek into your business can make customers feel special (part of an exclusive club) and give them the motivation they need to invest in you and your product.