Engaging videos are one of the most powerful storytelling elements around. Whether used for a personal post, to sell product, or to solicit donations, a good video with emotional appeal works wonders. However, many struggle to determine what elements are truly necessary to achieve optimal video engagement. Let’s take a
Social media channels are a space that photography businesses should be familiar with, but are they maximizing their results? In the spirit of the Olympic Games, here are some tips to get you or your business on the social media podium. Strategy This sounds obvious, but many businesses do not
I think the benefits of blogging are largely underestimated. Perhaps blogs suffer from the misguided perception that they never evolved from the amateurish prose seen at the dawn of the Internet. Or maybe they just don’t seem as exciting or valuable as other digital or multimedia tactics? The reality is
Monitor light bars have undoubtedly increased my productivity while reducing eye strain. Quntis recently sent me their RGB Pro+ Monitor Light Bar for review, and I was interested because it offered some features not seen on my current bar. Quntis RGB Pro+ Monitor Light Bar — Size matters This is
Client cancellations are inevitable. If you find yourself with some free time, there are simple things you can proactively work on to help your future business. Branding First, work on developing your personal/company brand. Have you updated your website lately? Are there some photos or videos you’ve been meaning to
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
The foreground layer takes landscape photography to the next level. When out in nature, it’s easy to devote your attention to distant snowy peaks, red canyons or gently rolling hills. But just because the lighting is perfect and your focus is spot on doesn’t mean the photo can’t be improved.
If you want to change the font of multiple text layers in Adobe Premiere Pro, there is a simple bulk method that will replace them all in seconds. This saves you from going to each individual text layer and making changes, so it can be a real time saver! Simply
With Small Business Saturday upon us and gift-buying season in full swing, consider Google Ads to increase awareness of your photography business. Maybe someone will buy a gift certificate for a session as a holiday present! Elements of a Google Ad There is a lot that goes into crafting a
As a global leader in professional audio solutions, Saramonic stands for quality. Their new microphone system is billed as the “Ultimate” 2-channel wireless microphone system. Luckily, I was sent one to review. So, let’s find out! Saramonic Ultra — Build quality and design The Ultra is a 2-person wireless clip-on
To make a gradient with fractal noise, we start with a new solid and add the fractal noise effect. We want to make this look smooth for a gradient. To do that, we can increase contrast (300) and decrease complexity (2). In addition, we can scale it up (200). To
Guess what? If you’ve ever taken a photo, you’re a copyright owner! Yes, if you shoot a photo personally or professionally, you achieve an automatic copyright. If you’re like most creatives, you probably don’t enjoy the legal aspects of the business. However, knowledge of copyrights is something you should be
