Engaging videos are one of the most powerful storytelling elements around. Whether used for a personal post, to sell product, or to solicit donations, a good video with emotional appeal works wonders. However, many struggle to determine what elements are truly necessary to achieve optimal video engagement. Let’s take a
Social media channels are a space that photography businesses should be familiar with, but are they maximizing their results? In the spirit of the Olympic Games, here are some tips to get you or your business on the social media podium. Strategy This sounds obvious, but many businesses do not
If you’re a professional photographer, things may be about to go a little quiet. Perhaps they already have? Even for non-professionals, you may find things are going to get a little more difficult to obtain work or even just head out to photograph. So what can you do in this
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
Lyrak is a new photo-sharing app. Unlike Instagram, Lyrak does not have incessant ads and videos. Also, no data collection or AI training of your photos. Can it replace your Insta habit? Lyrak is a photo-sharing app Rishi Siva, founder of Lyrak, contacted us recently. He described Lyrak like this:
Is it time to give your photos some love? If you’re a bit like me perhaps you tend to pop your photos on Facebook, and Instagram and be done with it. But maybe your photos deserve a little more love than that. Social Media There is far more to Social
Who do you follow on social media? Friends, family, friends who are photographers and those who inspire you. Likely that’s what your list looks like. Who do you engage with on social media and why? I’ve been slowly going through my social media accounts and cleaning up my lists. I
Are you all over Instagram Guides? Or, like me, have you never heard about them until just now? (I always feel about a year behind on Instagram.) Well, wonder no longer. Here’s how you can add this versatile post type to your social media game. Instagram Guides are curated lists
We’ve all seen those Instagram accounts whose profiles look amazing when you look at it as a whole, right? All one tone, color, subject or some combination of the three. Completely cohesive. They do it because it works. As photographers, I think this is a bit more difficult than some
Social media is an essential component of your personal brand or your business strategy. Lots of people can “do” social media, but doing it right can reap huge benefits. Here is my 5-step process to improve your social media game. Know your audience Of course you’re excited to create social
Sound Bites Grill in Sedona is great long-term client. I have been creating their advertising and marketing images since before they opened their doors about seven years ago. When you have a customer such as this it’s always good to provide a little extra. Say thank you Some businesses send
Launched in mid 2017, Instagram Saves allows you to save other people’s posts within your account. Alternatively, people can also save your posts. You may have noticed the little bookmark icon underneath every posted image or video clip. Hitting this icon saves the post to a personal library that you
