social media

Don’t rely on Facebook praise

We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that

Photography Marketing: A world without likes

At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right

Google+ kicks the bucket

I recently received an email from Google+, the social media site that is was all the rage with photographers. Back when it started, I posted often and grew a following.

Photography Marketing: Share the love

Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters