Have you snapped some lower resolution images with your smartphone and you'd like to give them a little (make that BIG) kick to catch all the attention on social media? Here's a 2-minute trick to go from flat to fabulous. Whether you are an amateur or a pro photographer, we all end up taking pictures with our iPhone or Android at some point. It's always with us, always ready, even when we are not! Understand that I do personally prefer taking pictures with my camera when I plan to take some. Sometimes, however, wonderful and unexpected things … [Read more...] about JPEG editing: from “oh …” to “OMG!” with Aurora HDR 2019
In the past, retouching a model's face or body for magazines covers or ads has often been a source of ethical debate. Now in 2019, it seems like reshaping one's features have become globally adopted in photographs as in real life. What led to such a shift? Beauty enhancing vs. quest for youth Nowadays, botox, implants and injections are not only coveted by aging men and women. I became even more aware of this trend when I watched this widely viewed video called "I Got Surgery to Look Like My Snapchat and Facetune Selfies." It had been online … [Read more...] about Reflections on beauty standards and photo editing, part one
Instagram is a powerful tool, and one that I use on a daily basis. While posting and seeing everyone's photos as you scroll down your feed might be great (and fun), there are actually some other tools within the app that can help enhance your profile. Take one that I just updated — Instagram Story Highlights. These are those little circles you see on people's profiles. You can use this to save past Instagram stories, whether they be video or stills. This is a great way to show off your work, in a sort of mini-portfolio of sorts. For me … [Read more...] about Photography Marketing: Using Instagram stories and highlights for a mini-portfolio
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It's no secret that we spend about 20% of our time actually photographing, while the other 80% is spent on our business. In order to be effective on platforms like Facebook and Instagram, however, you have to know the platform. And you have to know your audience for those platforms. Facebook When Facebook was initially launched in February 2004, its audience was clear. It catered specifically to college students. But two years … [Read more...] about Photography Marketing: Know your platform
When I first got started in photography, I was constantly on Flickr. I uploaded all my photos there, browsed tons of groups and crossed my fingers that some of my work would make it to the coveted Explore gallery. While I'm no longer active on the service, I know several photographers — amateurs and professionals — who use Flickr on a daily basis. It's a great method of sharing your photos and getting feedback from the photography community at-large. It can even help in terms of showing off your work to clients. By Flickr changing its … [Read more...] about Photography Marketing: What Flickr’s changes mean for photo sharing
To help build your brand on Instagram, start using Instagram Stories to showcase projects you’re working on, future events or share something you just learned. This will attract new followers plus it may give your current clients ideas for future shoots. Want to learn more? Check out this podcast, "The InFocus Interview Show with Jonathan Tilly | Photofocus Podcast June 29, 2018" … [Read more...] about Quick Tip: Start using Instagram Stories to promote your brand
I hope this technique is as helpful for you as it has been for me. It's well known that you can only post to Instagram from your phone app. Which means you've probably done all kinds of digital gymnastics in order to get your best photos onto your phone to share. Many people upload them to Dropbox or another file-sharing site, then download to their phones. I thought I had a good system, which was to use Lightroom mobile to sync photos between my desktop and phone. But this is better. Soooooo much better. The Lr Mobile and Dropbox … [Read more...] about How to post to Instagram from your computer — Easy as A, B, C
As business owners, it's important that we're active on social media. It gets our name out there and lets prospective clients more easily find us. But there are a few guidelines that every business should follow — especially when it comes to photographers and videographers and their business presence on the world's largest social network. Post political opinions Before the 2016 election, one of my local pizza joints posted heavily on its Facebook page about how it was "all for" a certain political candidate. The business trashed the opposing … [Read more...] about Photography Marketing: How to completely ruin your Facebook marketing
Best-selling author Armando J. Pérez-Carreño suggests using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing. When you use your personal profile, you lose a lot of the cool features a Business Page gives you and you drastically limit your potential reach. Facebook can decide to close your account citing a breach of terms. Want to learn more? Check out this article, "5 Things Every Photographer Should Know About Facebook" … [Read more...] about Quick Tip: Use a Facebook Page NOT your personal profile
In the wake of the Google+ ‘sunsetting’ announcement, it has me thinking of social media in general as I’m sure many of you are. If you haven't heard about this, here is a link to the post on Google's Keyword Blog. Basically, they are shutting down the consumer side of Google+ and will only be offering the G-Suite version for internal business use. G+ users will have 10 months to figure out where else to go. I think it’s time to reevaluate our use of social media as photographers (and in general). Is it merely social? Do you use it to … [Read more...] about What has social media done for you lately?
I found this infographic heartening because I'm always hearing about the devaluation of photography. But, according to this, it sounds like photos and images are still the most important tool for reaching people with lasting impact. Think about that next time you trip the shutter. The infographic is provided by MDG Advertising. … [Read more...] about Heartening statistics about photography use
When it comes to your photographs, we can often be sucked in into new looks, driven by social media and creative filters and looks on social media platforms like Instagram and Flickr. But while it might be enticing to try some new looks for your images, it's ultimately more effective for your marketing if you stay consistent to your brand's image. Why those filters are so "cool" If you spend any time on Instagram, you'll see a plethora of different looks. You see the everyday public put them on their images and you see all the likes that … [Read more...] about Photography Marketing: Stay true to your brand
I'm about to enter my busy season — an entire month of shooting non-stop, sometimes with multiple events a day. Sometimes even multiple full days in a row! I wouldn't have it any other way. While having photoshoots lined up is great, and that ultimately means cash in your pocket, there can be a few unintended consequences. Things not related to your current photoshoots can fall by the wayside rather easily. If you have a plan in place in advance of your busy season starting, you can avoid this from happening, and keep your promotion going … [Read more...] about Photography Marketing: Keeping your promotion going during the busy season
A Facebook business page seems like business 101 for a photographer these days. You start making pictures for people, then immediately start a business page and load it with pictures and promotions. But there's one thing you must do in order for your page to be successful. Invite friends to Like 'Like' has become such a funny word in the era of Facebook. But you need people to like your business page so that they can see your promotions and know that you're the ideal photographer for their family or business. And just like everything in the … [Read more...] about I like you; I just don’t ‘Like’ your page
Whether you want to share fun and lighthearted content with family and friends or promote your business, you can do it all with Instagram stores. Here are 4 quick tips to get you started. Hit the plus button on the top-left side of your home screen or swipe left in your feed. Hit the circle button at the bottom of the screen to take photos or tap and hold to record a video. Tap Done to save your story. Tap the add your story button to share to your story. Still having trouble understand Instagram stories and how they work? More … [Read more...] about Quick tips for making an Instagram story
One of my sweet friends recently got an Instagram account and I know what you are thinking. I said the same thing, but she asked if I could help her set it up and if I knew how to do those “circle things up top”. 😊 I explained those “circles” are Instagram stories and that stories are a feature that let the users post photos and videos that vanish after 24 hours. The content shared to stories doesn’t actually show up on your profile or in the main Instagram feed. It is basically a way for Instagram to try and incorporate that Snapchat vibe … [Read more...] about How to create a Instagram story
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love to cut a corner or two and get there quicker. This week we look at a few more ways, besides blogging, to get the clicks going and the visitors flocking. Landing pages If you run an offer, a promotion, a presentation, a new project, or whatever else you want to explain in detail to potential clients, you will need a landing page. … [Read more...] about Showing up where it matters, part three
A few years ago, I met someone from my church who ran a graphic design agency. While our meeting wasn't work-related, it was good to pick his brain a bit and hear some of his stories. He told me that, years ago, he had put all his eggs in one basket. He had one main client and hired 10 people just to work on that client. It was a major chain in the midwest, and it covered 90% of his company's overall income for the year. Then that company changed leadership and went with a different agency. He had to lay off almost all his staff because … [Read more...] about Photography Marketing: Never become satisfied
You might not have noticed it, but when you went to set up a Facebook account to share to in Lightroom Classic or CC recently, you were greeted with the following message: "Facebook is Discontinuing Sharing from Desktop Applications: Starting on August 1st, 2018 Facebook will no longer allow applications like Lightroom Classic to post photos on your timeline. You can continue to use this feature until then, but after that date it will not be possible to share photos directly to Facebook from Lightroom Classic." So, what's this mean? Well, if … [Read more...] about Photography Marketing: Facebook drops Lightroom share; a look at other options
Nowadays, anyone can take pictures anywhere, anytime. Everybody has a cell phone in their pocket and/or a camera in their bag. It's available, it's convenient and it's cheap. As a business owner or an event organizer, why bother spending big bucks on a professional photographer for something anyone could do? Well, let's talk about it for a minute. A lot of people think they can do the same work because they own a camera. They think it's an easy job, or they've done some photography and they feel qualified enough or they simply aren't aware … [Read more...] about Hiring a professional photographer: Is it really worth your money?
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and glittery. It looks just like you and totally represents you, your style, your energy, your personality. You run one last, quick but super-thorough check that all the links are working, and your mouse hovers over the Publish button. Click. There. You just opened up shop on the High Street. At least, that’s what it feels like. You’re there for everyone to see — which can actually be a bit … [Read more...] about Showing up where it matters
Fresh off of some major updates for Lightroom this morning, Adobe has announced an Adobe Spark Post beta for Android devices. Offering nearly the same feature set as its iOS and web counterparts, the Android version is a beta version – meaning that Adobe is still tinkering with a few things. The Android app lets you apply type and design filters to any photo in your camera roll, Creative Cloud library or to thousands of free stock photos. You'll find the same templates from the iOS and web versions, and have the ability to quickly resize, … [Read more...] about Adobe Spark Post Comes to Android
At this year's NAB Show, Chris Do, CEO, and Founder of Blind, controversially stated that vlogging is effectively dead. As social media continues to evolve, with the introduction of Cake.co and other networks, can the same be said for traditional blogging? Blogging has been around since the mid-90s and has been a staple of the internet world. Whether it's keeping up with your family's adventures to finding the latest and greatest recipes, blogs make up a big piece of the worldwide web. For photographers, blogging has been a way to get our … [Read more...] about Photography Marketing: Is Blogging Dead?
One of the biggest struggles I have in using Instagram is deciding what hashtags to use. I usually use some that are consistent with each post, specific to my camera make (Olympus), location and type of photography. But recently, I discovered a tool to make this a little easier — Focalmark. The app is available for free (with paid upgrades) for both iOS and Android devices. How it Works With Focalmark, you can copy up to 30 hashtags directly to Instagram or your phone's clipboard. Focalmark works by asking you three questions. First, it … [Read more...] about Photography Marketing: Strategize Your Instagram Hashtags with Focalmark
Photographers all over the world seem to have a complex about how they can gain more clients and interact with people. Sure, there are shows or conventions that you could attend, but they are always about someone else. You want to show off what you can do, right? Photography is one of the particular career paths that thrive on interaction and connection. When you photograph for someone, you are now ingrained into a moment of their lives. Every time they see that photo or relive that memory, your name comes up. How can we be more … [Read more...] about The Untouchable Photographer
On the heels of Yahoo's purchase by Verizon, SmugMug has bought former Yahoo property Flickr. SmugMug has promised that neither product is going anywhere, but has yet to offer any specific details about the future of Flickr. According to an FAQ page about the acquisition, "Flickr and SmugMug will continue to operate separately, just as both have been. Your SmugMug and Flickr accounts will remain separate and independent for the foreseeable future." "Flickr is an amazing community, full of some of the world's most passionate photographers. … [Read more...] about SmugMug Just Purchased Flickr
You might have noticed a few changes to Instagram over the past week — and now it's official. Instagram has caved, and has decided to make newer posts more important to its users. I had received messages from several people about this over the past few days, and while I, too, had noticed some changes, Instagram made it official on Thursday, saying in a press release, "With these changes, your feed will feel more fresh, and you won't miss the moments you care about." What This Means Simply put, you're more likely to see new posts from the … [Read more...] about Photography Marketing: Instagram Caves, New Posts to Appear First in Feed
One of the things I've been playing around with lately is looking at different ways to market myself using my existing imagery. At WPPI, I happened to find a great way to do this with Animoto, a company that lets you create both marketing and slideshow videos for your business. You can customize them to your liking, using your own images and text, and then share on social media and elsewhere on the web. The videos that Animoto produces are not only easy to produce but engaging. The platform comes with a wide array of customizable templates … [Read more...] about Photography Marketing: Marketing Videos that Don’t Suck
When I was out west for WPPI, I kept hearing about the latest and greatest social network, Vero. Despite the initial bugs, I immediately signed up, anxious to see whether Vero could be a helpful platform for photographers. There's been a lot of debate about Vero's CEO and his past, but so far, the platform is pretty impressive. What is Vero, and How is It Different? Despite having an uptick in popularity the last couple weeks, Vero isn't new — it's been around since 2015. It's positioned as a mobile-only platform that works on both iOS and … [Read more...] about Photography Marketing: Is Vero the Next Facebook or Instagram?
In December, I went through some of the most popular social networks and wrote about how to make your images pixel-perfect when exporting. There continues to be one social network that reigns supreme — Facebook. While it's fairly easy to crop and export for Facebook through Lightroom, it's even easier with the built-in crop tool in Luminar 2018. Working with the Luminar Crop Tool If you've cropped images in Photoshop, Lightroom or any other image processing software, you'll feel right at home when doing so in Luminar. Whether you export a … [Read more...] about Photography Marketing: Cropping for Facebook with Luminar 2018