Don’t rely on Facebook praise
Vanelli
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that
REVIEWS
social media
Using Guerrilla Marketing to attract clientele
Bob Coates
This past weekend I attended a Mastermind marketing class on selling my work as a fine art Lens Based Artist. People often ask why I attend marketing classes as I
Photography Marketing: A world without likes
Bryan Esler
At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right
Photography Marketing: The number one thing you need to check on your website
Bryan Esler
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing
Google+ kicks the bucket
Levi Sim
I recently received an email from Google+, the social media site that is was all the rage with photographers. Back when it started, I posted often and grew a following.
Guide to Facebook Ads, part eight: Instagram ads
Michael Muraz
For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be
Guide to Facebook Ads, part seven: Additional tools
Michael Muraz
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for
Photography Marketing: Capture what you love, share what you take
Bryan Esler
In today’s world of photography businesses, we can often find ourselves with the “need” to expand our services. If our bread and butter are corporate portraits, we might wander into
Guide to Facebook Ads, part six: Advanced optimization
Michael Muraz
It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a
Photography Marketing: Share the love
Bryan Esler
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters
Guide to Facebook Ads, part three: Creating a campaign
Michael Muraz
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign.
Photography Marketing: How Flickr is staging an epic come back
Bryan Esler
Two years ago, I wrote about why Flickr will ultimately fail. I’m here today, to tell you that I was wrong. At the time, Flickr was in the middle of
The absolute best time to post on Facebook
Scott Wyden Kivowitz
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the absolute best time to post
Reminder: Starting today, Flickr starts removing old photos on free accounts
Bryan Esler
Starting today, Flickr will begin imposing its 1,000 file limit for all free accounts. Originally announced in November 2018, all free accounts that hold more than 1,000 photos or videos
Guide to Facebook Ads, part one: The basics
Michael Muraz
There’s no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot
First look: Lume Cube Air VC for Smartphones & Tablets
Rich Harrington
These days, regular people find themselves spending a lot more time in front of a camera. Whether it’s video conferencing apps to stay in touch, live streaming on social media,
Reflections on beauty standards and photo editing, part two
Michèle Grenier
The golden ratio or golden mean — have you already heard about it? It’s a very popular composition rule in the photographic world. But did you know there is a
JPEG editing: from “oh …” to “OMG!” with Aurora HDR 2019
Michèle Grenier
Have you snapped some lower resolution images with your smartphone and you’d like to give them a little (make that BIG) kick to catch all the attention on social media?
Reflections on beauty standards and photo editing, part one
Michèle Grenier
In the past, retouching a model’s face or body for magazines covers or ads has often been a source of ethical debate. Now in 2019, it seems like reshaping one’s features
Photography Marketing: Using Instagram stories and highlights for a mini-portfolio
Bryan Esler
Instagram is a powerful tool, and one that I use on a daily basis. While posting and seeing everyone’s photos as you scroll down your feed might be great (and
Photography Marketing: Know your platform
Bryan Esler
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend about 20% of our time