Whether you do business under your own personal name or under a business name, personalizing your product and/or service is a great form of marketing. Everyone loves a good story, so telling customers YOUR story is a great way to grab their attention. This is why branding your company with a “face” can make the customer feel more familiar with you and your product. A good strategy is to show pictures of yourself and your employees hard at work when you send emails, share pictures or post videos. Lifting the curtain and giving customers a … [Read more...] about Don’t Be Afraid To Personalize
In the fast paced world we live in, it’s easy to get caught up in time saving, cookie cutter, ready-to-use content for your SEO strategies. While this type of content can be used as filler, don’t underestimate the value of producing your own original content. By producing your own content, you demonstrate that YOU are the expert in your field! Customers will be more likely to turn to you when they need something if they see you as the expert in the field or at least the most knowledgable person they have access too. So share your knowledge … [Read more...] about Share Your Knowledge Through Original Content!
One of the simplest ways to market your business is through an email campaign. While social networking sites are great for meeting new people and getting new leads for your business, it’s good ol’Email that continues to be one of the most effective ways to reach and influence your customers. Just put all of your existing customers on one list and all of your prospects on another list and upload those lists to a bulk email service. There are many companies and services to choose from, just do a Google search and choose the one running the best … [Read more...] about Email Marketing For The Win!
When I get asked, “What marketing can I do to increase my photography business”, I usually respond with a question of my own asking what their marketing strategy is currently for their business. I’m always amazed when I get a blank stare in return! You wouldn’t build a house without first creating a blueprint, so why start your photography business, even if it’s only part-time or “just for fun”, without first creating a content marketing strategy for promoting it. The easiest way to get started is simply by making a list of all the ways … [Read more...] about Start With A Written Marketing Strategy
Using hashtags is another great way to get a conversation going about your business. You simply create a hashtag to be used for your brand or business, share it in a post (FaceBook), pic (Instagram) or tweet (Twitter), search for that hashtag on your platform of choice, and then find and reply to anyone who shares it. While there are many examples of hashtag marketing campaigns online (just do a Google search) here is an example I’ve offered to my photographer marketing clients… Tell your followers to share their favorite picture from your … [Read more...] about #getthewordout
One difficulty I hear about all the time is creative people complaining that they don’t have enough time to be creative AND share their creativity. In other words, they either don’t have enough time to write blog posts and social media updates or they run out of content to share very quickly. Usually this is because the person share’s it once and moves on. Well, here’s a great tip for you: start sharing your old posts along with your new ones! Doing this can greatly increase your traffic. One caveat, if you do it poorly, it can alienate some … [Read more...] about Share Old Posts To Get New Traffic
Looking for a quick down and dirty way to get more traffic? Then mention others in your blog post or status update to get more viewers! A good example of this is when you mention a product or service in your blog post, reach out to them via their social media accounts and let them know you’ve included them in your content. They may very well share your article with their followers and by doing so, your content will be getting increased traffic! Same goes for your status updates where you mention someone’s else article or content. Once … [Read more...] about Mention Others To Get More Traffic
Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional offer! Special offers always receive increased engagement and they motivate new customers to give you a try while encouraging existing customers to return and buy again. This not only brings traffic to your site/business, it engages your customer in a way that makes them feel … [Read more...] about Use Social Media To Bring Foot-Traffic To Your Art Gallery Or Photo Studio
Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online. Register your physical business location on a review site like YELP. Invite your customer’s to “check-in” when they come to your location. The check-in provides a link to your web site where they can view any current promotions you are offering. The check-in also makes it easy to monitor reviews on sites like Facebook and Yelp and respond if necessary. Use people’s comments on the check-in to … [Read more...] about What Your Physical Photo Studio Can Do For Your Online Brand
Editor's Note: Photofocus is proud to welcome Rod Harlan to our team of authors. Rod will primarily focus his efforts on helping visual creatives find more success. I was conducting a seminar at a very large convention a few years back where I was showing the audience how they could see what Twitter accounts had fake followers so they could identify them as spammers and stay away. Sadly, I used the twitter handles of several of the conference speakers besides myself as an example and I exposed a few of them as having massively fake followers! … [Read more...] about Don’t Be Seduced By The Numbers!
Facebook, despite all its ups and downs, has become a part of our lives. It's become a source of education, advertising, entertainment, and social/family connection! So with that in mind, I thought it'd be great to share with you a way to help make your Facebook experience a little more manageable! The problem i'm sure we've all encountered, is the sheer volume of spammy, offensive, and incredibly bad fake-fact content posts that plague our news feed. That along with with the pay-to-see business model that Facebook uses to make actual … [Read more...] about How To Optimize Your Facebook News Feed
Videos slideshows are a powerful way to show pictures, and I think Instagram offers a unique opportunity. The thing is, my clients love to watch a slideshow of themselves, but few other people are willing to watch a long slideshow these days. Instagram has a 15 seconds limit on slideshows, though, and that's just about perfect--I don't know about you, but I watch almost every video that comes through my feed 'cause it's only 15 seconds. https://vimeo.com/128199972 So, let's use Instagram to make a short impactful slideshow that acts as a … [Read more...] about 15 Seconds of Fame: Preview Videos for Instagram
Coming up with a great idea is challenging for me. I only know one person who can come up with a great idea on the spot, and that's Photofocus editor Rich Harrington. Recently, our studio was selected to design a Dream Shoot for LensRentals.com. We could do anything we wanted, a wide-open project, and LensRentals.com would provide all the gear we needed. One of the hardest things for me to do is come up with a good idea. I have ok ideas all the time, but most never amass to anything. Here are a few ways that I come up with a good idea. … [Read more...] about Coming up with a Great Idea for a Photo
Did you miss this week's Mind Your Own Business Google Hangout? This months topic is Marketing Your Photography with Social Media. You'll learn how to stand out in a crowded market and create passionate fans of your work. Were joined by Rosh Sillars. http://www.youtube.com/watch?v=q04C2zCeGPs This event was produced in partnership with Skip Cohen University, SongFreedom, Drobo, and Adobe. Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at … [Read more...] about Instant Replay: Marketing Your Photography with Social Media
The Photofocus team just got back from a great Photoshop World (including a reader breakfast with a bunch of you). It was awesome to get feedback on the site and to hear from so many of you about what youd like to see on our site. If you need to connect, you'll find many of the links in the upper right corner of the website. We wanted to make sure you new how to connect with us (and offer feedback). Were going to be rolling out several exciting enhancements to the site in the coming months and wed love to keep you involved in the … [Read more...] about Come On Get Social with Photofocus
Recently, I wrote a brief post on my blog that was titled, Create For Yourself, which serves as the impetus for this story. Lately, I've been spending a lot of time thinking about my own growth as a photographer and, to a broader extent, as a creator. This introspection invariably led me to look at how others qualify growth for themselves. More specifically, I began analyzing what people are doing to grow and how they measure their success towards that. A lot of what I found felt troubling and resulted in me re-evaluating my own benchmarks. The … [Read more...] about I, Creator: Growing On Your Terms
A photo hiding on your hard drive is no place for a photo at all! Unfortunately if you're anything like me, most of the images we take never see the light of day. This is where a social media can come in really handy. Not only do sites like Facebook, Twitter, and Google+ give you access to people of similar interests all over the world, they also give you a platform to share your own photos on! Not too long ago Twitter updated the design of their web profiles. This moved the focus from strictly 140 character tweets and links, to something we … [Read more...] about Pimp Your New Twitter Profile!
If you're like me (and 200-million other people on this planet) you probably have an Instagram account. Instagram has redefined instant photo-sharing, making our mobile phones vessels to show the world what we eat, where we travel, and what our pets are doing. For me, I use it to share my life. Outings with friends, which are typically photography-related, end up as "behind the scenes" shares on my Instagram account, and meals at restaurants turn into mini-photo-shoots, assuming that the light near our table is decent enough for a … [Read more...] about Posting to Instagram: “Mobile Only”? Or “Anything Goes”?
Want to keep in touch? We've got several social media communities affiliated with our website. Plus its a great way to interact or even get your photo featured on our site. . Get news about the site and follow to win prizes. Google+ Community. Share your photos and interact with other readers. Google+ Page. Get every story or follow us on Google+. Share your photos and interact with other readers. Our new page is just getting started. Get our latest videos and catch hangouts after the fact. If you need to connect, you'll find many of … [Read more...] about Get Social with Photofocus and Our Readers
In my opinion, it has never been a better time to be a creative image maker. Not only are the tools for creation becoming more sophisticated and plentiful, but the opportunity to post, share and have your work noticed has never been easier. I am a huge advocate of social media of all kinds. I was an early adopter and I love it all. I embrace much of that landscape and am an active participant on many sites and platforms. Case in point. I recently joined 500px.com, which is a fantastic site full of amazing images created by immensely … [Read more...] about Never Underestimate the Power of Posting
Here is the new podcast feed: feed://feeds.feedburner.com/photofocuspodcast Get the show here or get it on iTunes This week's show is a double dose of Photo inspiration that will work both sides of your brain. First we take a look at new Adobe tech for Lightroom and Camera Raw, then we jump over and catch up with music photographer Adam Elmakias. Join hosts Rich Harrington and Melissa Niu for interviews with important thought leaders. Lightroom 5.2 and Adobe Camera Raw 8.2 Updates Rich catches back up with Sharad Mangalick, product … [Read more...] about Adam Elmakias and Lightroom 5.2 — Photofocus Podcast 9/25/13
At the bottom of just about every story on Photofocus, you'll find a chance for you to communicate with our team. This is your way to let us know what you like and think (and often serves as a direct way to request future content we'll develop). We appreciate your input, and wanted to let you know how to get involved in Photofocus. If you scroll to the bottom of each post, you'll find tabs and a sharing area for most articles. Click on a word to activate the tab. Comments We love getting comments on articles. We read every one of them. We … [Read more...] about How to Use Our Site: Feedback Please
I've been using Flickr since July 2007. I originally started using it to post pics of events I was covering such as the first iPhone Dev Conference or the launch of the iMac. Later I started using it to share some of my other photos. Since I have my own websites, I post pictures there every day. Since I have made my living selling pictures, I never relied much on Flickr or any online service since posting online means certain Copyright infringement. I stopped posting online except at my blog for almost a year due to the uneducated, uninformed … [Read more...] about Why Aren’t You Using Flickr?
I have NEVER claimed that I am a Twitter expert. I don't think there is such a thing. I do know that I have a great many followers and that I get very good traction from my Twitter account. I am comfortable with sharing what's worked for me. With that in mind, here are 10 quick tips for photographers who want to use Twitter - with one simple caveat - remember these have all worked for me. I am not saying they will work for you, but you might want to try them. 1. Use your real name or photo business name. It gives you more credibility and makes … [Read more...] about 10 Quick Tips For Photographers Who Want To Use Twitter
Guest post by Catherine Hall - I admit it Im still learning the tricks of the trade when it comes to social media. Though a lot of photographers these days are quick to brand themselves as social media experts, Im not afraid to say Im still figuring it out, and that Ive had my share of whoopsie daises over the years as well. And Im still not an expert that is for sure but I have learned several important lessons along the way, so I figured Id share them with you so you can hopefully avoid them. Lets get started, shall we? #1 Posting … [Read more...] about Social Media Mistakes Photographers Make
I've been playing with old media, then new media, then social media for most of my adult life. I think I understand a thing or two about it. As a photographer, I built one of the first web portfolios and galleries back in the mid-90s and ever since, I've used the Internet to communicate with people interested in photography. Now that we have Twitter, Google+, Facebook, etc., I've been thinking about how best to use these tools from a photographer's point of view. Each of them offers some value, depending on your goals and you may use one or … [Read more...] about New Ideas On Social Media For Photographers
Scott Kelby and gang have launched the first ever Google+ Photographers Conference in San Francisco. I was invited to attend by the Kelby Media Group and am grateful for the invitation. With the basics out of the way, I'll say that I am not a speaker here and it's been almost 15 years since I've been to a photo-related conference without being a speaker, organizer, etc. That's been both fun, refreshing and odd for me. It's been great not having any responsibilities but it's also been odd not having any responsibilities. Looking at the crowd … [Read more...] about Google+ Photo Conference First Blush