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social media

How much crop is too much?

How much crop is too much? I recently got asked this question and my smart aleck response was, “if there are no pixels left, you cropped in too much!” But

Video requirements for social media

Congratulations, you produced a nice video for social media! Now, what format and specs do you need so your video upload is accepted and looking its best on each social

Making an Instagram grid with Photoshop

Ever wonder how people were making an Instagram grid photo piece on Instagram? Using Photoshop, you can create 1×3, 2×3, 3×3 and other multiple format layouts. Here’s how to get

Planoly, every Instagram users dream app

Social media isn’t as organic or effortless as it may appear. Brands and, yes, even “social media influencers,” take a lot of time to plan out their social media. With

all we need is more likes

How to ask for image critiques

We post our images all over social media looking for likes, hearts and comments. We crave recognition and validation in the work we spend days and hours on, so we

Three ways to improve video engagement

Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of

Holiday Instagram client thank you’s

Say thank you to your photography clients. You can do something a little different during the holiday season. Create a few images showing your clients business dressed up for the

Share your Christmas with Photofocus!

Christmas is such a magical time of year for so many, that we thought it’d be great to see all your moments! Whether it’s that photo of your child with

Say thank you to your photography clients

Sound Bites Grill in Sedona is great long-term client. I have been creating their advertising and marketing images since before they opened their doors about seven years ago. When you

Enter to win a new camera, a Fotopro tripod and monopod, plus much more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, XPozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away a Fotopro prize package and a gift card from B&H Photo!