Keywords are meaningful and accurate words or phrases that tell search engines what your content is about, and in turn, tell users what your content is about. When picking the proper words, you need to look at what your target audience is looking for. What do they search for? What
Reach is the total number of unique viewers that have seen your content. If your content has a large reach, it’s hitting a broad audience and expanding your brand awareness. While each social channel has a different way of defining and measuring this metric, you can use the reach metric
In this new article series, I’ll review important analytics that you should know to help your digital presence. My focus here is on impressions and impressions click-through rate. An impression counts when your content is exposed to a user. A single user can count for multiple impressions if the user
