Best-selling author Armando J. Pérez-Carreño suggests using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing. When you use your personal profile, you lose a lot of the cool features a Business Page gives you and you drastically limit your potential reach. Facebook can decide to close your account citing a breach of terms. Want to learn more? Check out this article, "5 Things Every Photographer Should Know About Facebook" … [Read more...] about Quick Tip: Use a Facebook Page NOT your personal profile
https://soundcloud.com/photofocus/beyond-technique-podcast-with-jeremy-horner-photofocus-podcast-october-17-2018 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with travel photographer Jeremy Horner. We discuss in detail: Relationship building and interacting with people The role of books and publishing in his business Advice to new photographers The importance of … [Read more...] about Beyond Technique Podcast with Jeremy Horner | Photofocus Podcast October 17, 2018
It's October. And while it's not the end of the year yet, many companies are already seriously thinking about and making plans for 2019. Most companies start their budget process for the next year in October and some do even earlier, so now is the perfect time to get in front of your clients. Here are a few ideas to get you started. Highlight a fall or winter promotion In your regular communication with clients, it might be a good idea to come up with a fall promotion you can offer them. For instance, I offered $50 off corporate headshots for … [Read more...] about Photography Marketing: Now’s the time to prep your plan for 2019
In the wake of the Google+ ‘sunsetting’ announcement, it has me thinking of social media in general as I’m sure many of you are. If you haven't heard about this, here is a link to the post on Google's Keyword Blog. Basically, they are shutting down the consumer side of Google+ and will only be offering the G-Suite version for internal business use. G+ users will have 10 months to figure out where else to go. I think it’s time to reevaluate our use of social media as photographers (and in general). Is it merely social? Do you use it to … [Read more...] about What has social media done for you lately?
October is full of different conference opportunities for me, so as I start to take care of the usual client communication (not to mention deciding what to pack), there are a few marketing items that are on my list too. Business cards This is the most obvious thing, and it's one that many photographers forget to bring. Business cards are a tried but true method of getting your name out there. You can use these to network with not only other photographers but also exhibitors, instructors, and others at the conference your attending. Make … [Read more...] about Photography Marketing: Getting ready for your next conference
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn what's needed to succeed as a stock video creator. This video offers practical tips and lots of insider information right from Adobe Stock on what sells and what doesn't. Learn how to succeed as an Adobe Stock contributor. https://www.youtube.com/watch?v=9BWbJ2rj0Yk If you missed the other videos in our series, be sure to check out: How to Become an Adobe Stock … [Read more...] about Tips to succeed with stock video
Last week, I photographed a two-day conference for the State Bar of Michigan. It was filled with education seminars, an awards banquet, networking events and more. But what stood out to me was the opening keynote. Here's the thing. When it comes to communication and responding to inquiries, many of the same rules for attorneys also apply to photographers. Responding is the most important thing you can do All times of the day, it's important to be able to respond to inquiries. These days, potential clients contact you not only by phone and … [Read more...] about Photography Marketing: Respond, respond, respond
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn how to optimize your video for easy discoverability on Adobe Stock. Learn how to use Adobe Sensei as well as manually keyword your files so they show up for potential buyers. Learn how to succeed as an Adobe Stock contributor. https://www.youtube.com/watch?v=TqJmFdjctxo If you missed the other videos in our series, be sure to check out: How to Become an Adobe … [Read more...] about Using Keywords for Discoverability for Stock Photography and Video
The other night, I stumbled upon a post on one of the photography groups I follow on Facebook, that discussed an Uber-like photography service called ClapperX. Marketing itself as the "Uber for Videographers & Photographers," ClapperX seeks to match clients with photo and video professionals. While not quite like Uber's on-demand service, ClapperX makes it easy for clients to hire photographers and videographers on-the-fly. I saw pricing as low as $25 an hour for "enthusiastic" event videography. ClapperX is different from Thumbtack … [Read more...] about Photography Marketing: Is there a market for an Uber-like photography service?
We all get there, sooner or later We all get there, sooner or later. We start our business, we make photos, we get clients. We make more photos. We get more clients. Then we need to market, raise our prices, find new products. We offer prints. We up our service. We do more photos. We struggle to edit it all. We drop the ball. We work late nights. We wonder why we ever started. We read articles on work/life balance and sigh (deeply). We think if only we were better organized. We look at others and wonder how they do it. While … [Read more...] about How to run your one-man band with a SWAT team
https://soundcloud.com/photofocus/beyond-technique-podcast-with-christian-vizl-photofocus-podcast-september-19-2018 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with award-winning underwater photographer Christian Vizl. We discuss in detail: the role of conservation in his body of underwater work how having a higher purpose can drive your photography business forward how he … [Read more...] about Beyond Technique Podcast with Christian Vizl | Photofocus Podcast September 19, 2018
When it comes to your photographs, we can often be sucked in into new looks, driven by social media and creative filters and looks on social media platforms like Instagram and Flickr. But while it might be enticing to try some new looks for your images, it's ultimately more effective for your marketing if you stay consistent to your brand's image. Why those filters are so "cool" If you spend any time on Instagram, you'll see a plethora of different looks. You see the everyday public put them on their images and you see all the likes that … [Read more...] about Photography Marketing: Stay true to your brand
Have you ever wondered if someone — or even a company — is using your images? Use Google’s Search by Images to search where your images are appearing on the internet. Want to learn more? Check out this article, “Find Out Who’s Using Your Photos” … [Read more...] about Quick Tip: Use Google’s Search by Images to find out who’s using your photos
I'm about to enter my busy season — an entire month of shooting non-stop, sometimes with multiple events a day. Sometimes even multiple full days in a row! I wouldn't have it any other way. While having photoshoots lined up is great, and that ultimately means cash in your pocket, there can be a few unintended consequences. Things not related to your current photoshoots can fall by the wayside rather easily. If you have a plan in place in advance of your busy season starting, you can avoid this from happening, and keep your promotion going … [Read more...] about Photography Marketing: Keeping your promotion going during the busy season
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn what's needed to sell your photos and videos as stock. This includes getting the necessary releases for your models and locations as well as being wary of intellectual property. Learn how to succeed as an Adobe Stock contributor. https://www.youtube.com/watch?v=gWAK_8Oo24w If you missed the other videos in our series, be sure to check out: How to Become an Adobe … [Read more...] about Talent and property releases as well as copyright for stock
For the past several years, I’ve been writing, teaching and consulting on the 3-2-1 Backup Concept. The concept is simple — 3 copies of your data: 2 stored locally, 1 stored offsite preferable a cloud service like Backblaze or CrashPlan. It’s a simple concept that works until it’s modified. That got me thinking. If it works, why do some photographers insist on modifying it? That sparked a conversation I had with myself. I'm going to inject a little humor to help explain the 3-2-1 concept so you will never have to worry about losing your data or … [Read more...] about The 3-2-1 backup concept: A conversation with myself
A Facebook business page seems like business 101 for a photographer these days. You start making pictures for people, then immediately start a business page and load it with pictures and promotions. But there's one thing you must do in order for your page to be successful. Invite friends to Like 'Like' has become such a funny word in the era of Facebook. But you need people to like your business page so that they can see your promotions and know that you're the ideal photographer for their family or business. And just like everything in the … [Read more...] about I like you; I just don’t ‘Like’ your page
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the time when some photographers talk about their idea of a “boutique business” and how clients should understand the difference between that and the guy selling files and printing on cushions and mugs down the road. As if. As if people really should automatically know the difference between a Fine Art print and a machine-spewed glossy piece of paper with a picture on it. … [Read more...] about Why you know about Michelin stars
With fall on the horizon, I know that I'll undoubtedly have conflicts where I can't accept every single photoshoot out there. I'm not a large enough operation to have a full-time assistant shoot it, but I still want to take care of my clients as best I can. Offer referrals to your clients when you can't be there It's already happened twice in the past month — I had to refer other photographers to clients for upcoming events because I was already booked. When a client reaches out and you can't make a photoshoot, my immediate response is to ask … [Read more...] about Photography Marketing: Not available for a photoshoot? Refer, refer, refer
Earlier this year, I considered entering a large art competition. I had an idea, support behind me in terms of executing it, and thought I could deliver it without a hitch. It was going to be a large-scale photography piece that would be installed on the side of a building. The problem? I underestimated what it would take, and after taking a step back, decided to pass on the opportunity. It's challenges like these that make us better as creatives and as entrepreneurs because we ultimately have to decide what's best for our business. And … [Read more...] about Photography Marketing: Selectively choosing where to put your efforts
You can have the greatest website in the world, but if it's not optimized for search engines, it'll get lost in the shuffle. Integrating best practices for search engine optimization (SEO) will not only help deliver your website to a higher number of people — it'll also get you some new leads that you wouldn't otherwise have. What do you want to be known for? More important than your name or your company's name for that matter, is knowing what you want to be known for. Are you looking to become a well-known wedding photographer? How about a … [Read more...] about Photography Marketing: Tackling SEO for photographers
To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the digital files, while others guard them with their lives and would never part with anything less than a fine art print. Sessions ranging from 15 minutes to 24 hours, or even longer for destination shoots. Studio settings with a million props, or pure documentary catching toddlers in bathtubs. The range is as wide as an intergalactic highway, and way more busy on any given … [Read more...] about How deliberate is your business model?
https://soundcloud.com/photofocus/beyond-technique-podcast-with-jamey-price-photofocus-podcast-august-15-2018 Get the show here or get it on iTunes — Please, post a review on iTunes! Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with motorsports and automotive photographer Jamey Price. We discuss in detail: the power of being able to leverage your network the benefit of being nice to people in the industry the role of … [Read more...] about Beyond Technique Podcast with Jamey Price | Photofocus Podcast August 15, 2018
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn what it takes to prepare your content for Adobe Stock. This will help you get your content online so you can start earning. https://www.youtube.com/watch?v=9lvfcNJTxi8 If you missed the first video in our series, be sure to check out: How to become an Adobe Stock contributor What subjects to shoot for stock video and photography? … [Read more...] about How to prepare your photos and video for Adobe Stock
It seems like the In-Person Sales model (IPS) is taking the photography world by storm. Catering to photography genres like portraits, weddings, and families, this sales tactic is a full-service photography experience where you guide the client all the way from planning the shoot to selecting what artwork and size will look best in their home. Because I focus on corporate photography, I reached out to my friend, photography business coach and IPS Mastermind instructor Mark Rossetto to share his insights. What is IPS? A good restaurant … [Read more...] about Photography Marketing: IPS, the face-to-face sales model for photography
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-with-jen-rozenbaum-photofocus-podcast-august-10-2018 Get the show here or get it on iTunes — Please post a review on iTunes. [Editor's note: A word of caution: There is some strong language and topics in this episode. In an abundance of respect in our listeners, we've chosen to list this one episode as explicit.] In this episode, Skip Cohen and Chamira Young chat with boudoir photographer and educator Jen Rozenbaum. We discuss in detail: How … [Read more...] about The Mind Your Own Business Podcast with Jen Rozenbaum | Photofocus Podcast August 10, 2018
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or you’ll end up homeless, and agonise to make a price list you can live with. You’ve been a photographer for years, and business is not going as well as you think it should. No matter where you’re at, the terrifying question is lurking at the back of your mind. All. The. Time. Are my photos good enough? You sign up for … [Read more...] about Am I good enough?
Facebook and Instagram are great social media platforms to build excitement about your images, but should not be used as an online portfolio to send your clients to. Some don’t have an online portfolio because they don’t have the budget or skills to build a website nor the desire to maintain a WordPress site. Here’s how to create an online portfolio showcasing the very best of your images and the best part, it’s free! Why have a portfolio? An online portfolio should be a collection of your very best images to showcase your skills as a … [Read more...] about Photography Marketing: Create a free online portfolio
This article came to my mind a couple weeks ago, as I was approached by several event organizers. They likely were expecting my services for free and were almost hit by lightning when I educated them on the value of what they were asking for. That led me to one important question: Why some people believe that (our fair and right) prices are too high? I finally came up with an answer and found different ways to assert my services. Why do some people mistakenly believe that photographer's rates are too high? How many times have we seen on … [Read more...] about Charging the right price: Why is it important?
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the articles – they’re still wriggling), and you got the gist of how to build one and make it visible, and have it up there shining as a beacon in the galaxy, attracting visitors from near and far. Brilliant. And then the same visitors come back again, because of another useful link to it — and they see the same thing again…and again…and again. Same home page, same galleries. Same images, … [Read more...] about How to keep your website smelling fresh