Social media channels are a space that photography businesses should be familiar with, but are they maximizing their results? In the spirit of the Olympic Games, here are some tips to get you or your business on the social media podium. Strategy This sounds obvious, but many businesses do not
When I first started my photography business, one of the biggest things I struggled with was figuring out how I would stand out within my community. It’s no secret that photographers seem to be a dime a dozen (sorry), meaning we tend to lurk around practically every corner. Do a
If you want a job, you need a portfolio. Sure a good-looking résumé with excellent credentials and references will seal the deal, but employers and clients want proof. How do I know? Well, I’ve been on both sides of the table. I have interviewed for plenty of jobs over the
Search engine optimization (SEO) for your website is a critical step to getting your photos in front of new clients. For any photography website SEO campaign, there are three major steps that you need to take. First of all, before starting on an SEO campaign for your photography website, you
I think the benefits of blogging are largely underestimated. Perhaps blogs suffer from the misguided perception that they never evolved from the amateurish prose seen at the dawn of the Internet. Or maybe they just don’t seem as exciting or valuable as other digital or multimedia tactics? The reality is
With all the brands, products, manufacturers, software, apps, and everything in between out there, it can be challenging for today’s photographers to remember or keep track of what’s what. So, the folks of AI-powered post-processing software Aftershoot came up with a simple reference for photographers of all levels: the Photography
Client cancellations are inevitable. If you find yourself with some free time, there are simple things you can proactively work on to help your future business. Branding First, work on developing your personal/company brand. Have you updated your website lately? Are there some photos or videos you’ve been meaning to
I’m often asked, how did you grow your photography business into a thriving enterprise? I admit this is an interesting time to consider launching a career in photography. Even today, I get requests for quotes and people get upset with me because my rates are too high. Then they’ll say
In this photography business guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business, it’s important to understand the two components of
If you’ve been looking to make more money as a photographer and expand on your brand at the same time, then creating a branded product is something you may be interested in. When you think of a celebrity, there are probably three things that come to mind: Their profession, the
One of the predicaments many new photographers find themselves in is quite painful — they don’t have a robust portfolio of images to get new clients. Yet, they need new clients in order to fill their portfolio. It’s kind of a chicken and the egg type of situation, isn’t it?
Blink, and January is almost over already. Set yourself up for success in the new year with these four ways to kickstart your photography business and get ready for the year ahead. There’s something about refreshing your goals and intentions for the year ahead. Even if last year didn’t go
