To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the digital files, while others guard them with their lives and would never part with anything less than a fine art print. Sessions ranging from 15 minutes to 24 hours, or even longer for destination shoots. Studio settings with a million props, or pure documentary catching toddlers in bathtubs. The range is as wide as an intergalactic highway, and way more busy on any given … [Read more...] about How deliberate is your business model?
https://soundcloud.com/photofocus/beyond-technique-podcast-with-jamey-price-photofocus-podcast-august-15-2018 Get the show here or get it on iTunes — Please, post a review on iTunes! Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with motorsports and automotive photographer Jamey Price. We discuss in detail: the power of being able to leverage your network the benefit of being nice to people in the industry the role of … [Read more...] about Beyond Technique Podcast with Jamey Price | Photofocus Podcast August 15, 2018
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn what it takes to prepare your content for Adobe Stock. This will help you get your content online so you can start earning. https://www.youtube.com/watch?v=9lvfcNJTxi8 If you missed the first video in our series, be sure to check out: How to become an Adobe Stock contributor What subjects to shoot for stock video and photography? … [Read more...] about How to prepare your photos and video for Adobe Stock
It seems like the In-Person Sales model (IPS) is taking the photography world by storm. Catering to photography genres like portraits, weddings, and families, this sales tactic is a full-service photography experience where you guide the client all the way from planning the shoot to selecting what artwork and size will look best in their home. Because I focus on corporate photography, I reached out to my friend, photography business coach and IPS Mastermind instructor Mark Rossetto to share his insights. What is IPS? A good restaurant … [Read more...] about Photography Marketing: IPS, the face-to-face sales model for photography
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-with-jen-rozenbaum-photofocus-podcast-august-10-2018 Get the show here or get it on iTunes — Please post a review on iTunes. [Editor's note: A word of caution: There is some strong language and topics in this episode. In an abundance of respect in our listeners, we've chosen to list this one episode as explicit.] In this episode, Skip Cohen and Chamira Young chat with boudoir photographer and educator Jen Rozenbaum. We discuss in detail: How … [Read more...] about The Mind Your Own Business Podcast with Jen Rozenbaum | Photofocus Podcast August 10, 2018
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or you’ll end up homeless, and agonise to make a price list you can live with. You’ve been a photographer for years, and business is not going as well as you think it should. No matter where you’re at, the terrifying question is lurking at the back of your mind. All. The. Time. Are my photos good enough? You sign up for … [Read more...] about Am I good enough?
Facebook and Instagram are great social media platforms to build excitement about your images, but should not be used as an online portfolio to send your clients to. Some don’t have an online portfolio because they don’t have the budget or skills to build a website nor the desire to maintain a WordPress site. Here’s how to create an online portfolio showcasing the very best of your images and the best part, it’s free! Why have a portfolio? An online portfolio should be a collection of your very best images to showcase your skills as a … [Read more...] about Photography Marketing: Create a free online portfolio
This article came to my mind a couple weeks ago, as I was approached by several event organizers. They likely were expecting my services for free and were almost hit by lightning when I educated them on the value of what they were asking for. That led me to one important question: Why some people believe that (our fair and right) prices are too high? I finally came up with an answer and found different ways to assert my services. Why do some people mistakenly believe that photographer's rates are too high? How many times have we seen on … [Read more...] about Charging the right price: Why is it important?
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the articles – they’re still wriggling), and you got the gist of how to build one and make it visible, and have it up there shining as a beacon in the galaxy, attracting visitors from near and far. Brilliant. And then the same visitors come back again, because of another useful link to it — and they see the same thing again…and again…and again. Same home page, same galleries. Same images, … [Read more...] about How to keep your website smelling fresh
As an event photographer, I'm always asked after a photoshoot when I'll be able to deliver images to clients. In today's social media driven world this is important for clients, so they can show off their event to their followers. With the corporate event clients I work with, I have standard delivery times, but I promise to deliver event photographs within 48 hours. Nine times out of 10, my turnaround time exceeds what the client expects or desires, so it just adds to the positive experience they have with me. Have a reliable workflow I've … [Read more...] about Photography Marketing: Prompt delivery is key
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love to cut a corner or two and get there quicker. This week we look at a few more ways, besides blogging, to get the clicks going and the visitors flocking. Landing pages If you run an offer, a promotion, a presentation, a new project, or whatever else you want to explain in detail to potential clients, you will need a landing page. … [Read more...] about Showing up where it matters, part three
A few years ago, I met someone from my church who ran a graphic design agency. While our meeting wasn't work-related, it was good to pick his brain a bit and hear some of his stories. He told me that, years ago, he had put all his eggs in one basket. He had one main client and hired 10 people just to work on that client. It was a major chain in the midwest, and it covered 90% of his company's overall income for the year. Then that company changed leadership and went with a different agency. He had to lay off almost all his staff because … [Read more...] about Photography Marketing: Never become satisfied
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams, is no walk in the park — and if you don’t put a little thought into it you may find yourself wasting a lot of time for very scanty results. Take blogging, for instance. Many photographers have a blog. And many of the photographers I speak to complain that they don’t have time for it, that they’re “behind” (behind what, I often … [Read more...] about Showing up where it matters, part two
https://soundcloud.com/photofocus/beyond-technique-podcast-with-jay-watson-photofocus-podcast-july-18-2018 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with photographer Jay Watson about breaking into lifestyle and editorial photography. We discuss in detail: how Jay got started in photography the art of staying focused finding the right match in clients … [Read more...] about Beyond Technique Podcast with Jay Watson | Photofocus Podcast July 18, 2018
Video is a force in advertising. From television to social media, motion impacts the message for products and services. Adweek, the voice of the advertising industry is presenting a webinar featuring Adobe Stock Content Development Manager Dennis Radeke and Photofocus publisher Richard Harrington. Dennis and Rich will present insights and practical advice on being a better storyteller by using the impact of motion. July 24, 2018, 1:00 PM EDT Register Now Video expectations are reaching new heights as audiences become more sophisticated. … [Read more...] about Adweek Webinar: Video storytelling the impact of motion
You might not have noticed it, but when you went to set up a Facebook account to share to in Lightroom Classic or CC recently, you were greeted with the following message: "Facebook is Discontinuing Sharing from Desktop Applications: Starting on August 1st, 2018 Facebook will no longer allow applications like Lightroom Classic to post photos on your timeline. You can continue to use this feature until then, but after that date it will not be possible to share photos directly to Facebook from Lightroom Classic." So, what's this mean? Well, if … [Read more...] about Photography Marketing: Facebook drops Lightroom share; a look at other options
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-with-rudy-guttosch-photofocus-podcast-july-13-2018 Get the show here or get it on iTunes — Please post a review on iTunes. In this episode, Skip Cohen and Chamira Young chat with Rudy Guttosch from Illuminati Instrument Corp. We discuss in detail: how the process of creating an image is a mix of both art and science the process of launching a physical product the concept of released a minimum viable product the power of utilizing your network … [Read more...] about The Mind Your Own Business Podcast with Rudy Guttosch | Photofocus Podcast July 13, 2018
Nowadays, anyone can take pictures anywhere, anytime. Everybody has a cell phone in their pocket and/or a camera in their bag. It's available, it's convenient and it's cheap. As a business owner or an event organizer, why bother spending big bucks on a professional photographer for something anyone could do? Well, let's talk about it for a minute. A lot of people think they can do the same work because they own a camera. They think it's an easy job, or they've done some photography and they feel qualified enough or they simply aren't aware … [Read more...] about Hiring a professional photographer: Is it really worth your money?
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and glittery. It looks just like you and totally represents you, your style, your energy, your personality. You run one last, quick but super-thorough check that all the links are working, and your mouse hovers over the Publish button. Click. There. You just opened up shop on the High Street. At least, that’s what it feels like. You’re there for everyone to see — which can actually be a bit … [Read more...] about Showing up where it matters
Before your next photo shoot is secured, it's important to think about the education process for your clients. I'm not talking about giving away trade secrets here — quite the contrary. Educating your clients shows your expertise at your craft and the business of photography as well. It also shows the client that you care and have some great ideas for them. Gather Information For example, you might be contacted about submitting a quote for a corporate promotional shoot. The most important thing here is to answer as quickly as you can. But … [Read more...] about Photography Marketing: Educating Your Clients Improves Your Chances of Landing Their Project
Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes a good one, and how do we go about getting ours to be effective? The Most Important Page on Your Website If you’re anything like me, there’s nothing worse than browsing through a photographer’s website filled with images we like, and then ending up on a long and boring About page, usually devoid of images (‘cuz we don’t like to be photographed — that’s why we’re photographers, right?) … [Read more...] about It’s Not About You
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-with-cindy-harter-photofocus-podcast-bonus-episode Get the show here or get it on iTunes — Please post a review on iTunes. In this episode, Skip Cohen and Chamira Young chat with photographer Cindy Harter Sims. We discuss in detail: how the journey of self-discovery can fuel your photography business development how to make financial plans for your business that help ensure success the importance of nailing technique down through unrelenting … [Read more...] about The Mind Your Own Business Podcast with Cindy Harter | Photofocus Podcast Bonus Episode!
One thing I keep hearing from photographers — "the photography market is saturated." Undoubtedly, the area you live in is filled with other photographers looking for gigs. The fact of the matter is that if you can differentiate yourself, you'll have no problem securing photographic work. Being Thoughtful I've written in the past about regularly checking in with your clients. But there's more you can do than just sending off a pre-written e-mail. Do something that goes beyond just a basic holiday card sent in December. A friend of mine … [Read more...] about Photography Marketing: Differentiate Yourself from the Competition
Harlan Ellison is a writer's writer. He died on June 28, 2018. He was 84. So. Why is a writer, and a recently late one at that, the subject of a post on Photofocus which is dedicated to photography? Read on and watch. Harlan's rant on getting paid It's only three minutes and twenty-five seconds long including titles. Sure. There's some coarse and vulgar language. Even so. The message that Harlan Ellison brings is worthy of taking to heart by writers and photographers alike. https://youtu.be/mj5IV23g-fE Harlan's message "They always want … [Read more...] about Writers Must Be Paid. The Same Goes for Photographers
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is all about deep shifts in perspective, seeing things with new eyes, and thinking outside the box. If you’re a professional wedding or portrait photographer, you can join her free Outside the Box Evolution group on Facebook. You have your homepage set up, the logo looks good, the colors match and you’re on a roll. Making a website has never been … [Read more...] about Your Homepage and the First Five Seconds in Your Clients’ Lives: Part 2
I shouldn't have been surprised on Wednesday, when Instagram announced its latest product — IGTV. Focused on taking the vertical video format a step further, IGTV is a new app that could be YouTube's biggest competition yet. As photographers, is IGTV something we should embrace? Is it worthwhile to try out yet another social network? The last time I talked about a new option was with Vero. And while I was big on it at first, I've not used it in the last month. Will IGTV suffer the same fate, or will it be in it for the long haul? What is … [Read more...] about Photography Marketing: Is IGTV the Next Big Thing?
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is all about deep shifts in perspective, seeing things with new eyes, and thinking outside the box. If you’re a professional wedding or portrait photographer, you can join her free Outside the Box Evolution group on Facebook. You may have heard how important it is to make a good first impression and how quickly that happens when we meet someone, … [Read more...] about Your Homepage and the First Five Seconds in Your Clients’ Lives
https://soundcloud.com/photofocus/beyond-technique-podcast-with-bob-coates-photofocus-podcast-june-20-2018 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level! We discuss in detail: How being diverse in your photography skillset can be a strong asset, and how it can actually enrich your work The multiple types of photography that goes into a single wedding gig The important role that … [Read more...] about Beyond Technique Podcast with Bob Coates | Photofocus Podcast June 20, 2018
Let's continue our look at achieving success as a stock contributor for photo and video. Photofocus publisher Rich Harrington sits down with Dennis Radeke of Adobe to learn what subjects sell best as stock video and stock photography. This is an inside look at the trends and topics that can help you reach a broader audience and monetize your photos and videos. https://youtu.be/VGNiRbsQffU If you missed the first video in our series, be sure to check out: How to Become an Adobe Stock Contributor … [Read more...] about What Subjects to Shoot for Stock Video and Photography?
We all know the phrase, "Keep it Simple, Stupid." There's no reason to go in-depth or overanalyze something when it can be done in a simple way. The same can be said about pricing your photography services. There's a few key things to take into account when you're thinking about pricing. While most of us have a standard rate we work off of, this can be interrupted by things like requested discounts, or when you have a larger job that requires more work. Have a Standard It's important to have a standard rate that you work off of. This … [Read more...] about Photography Marketing: Keep it Simple Pricing Strategies