While Photofocus will make every effort to ensure that the information on this web site is accurate, up to date and virus-free, Photofocus does not warrant or make any representations as to the accuracy, usefulness or completeness of any information, graphics or links on this website, or that this website will be free of viruses or other contamination.
Photofocus disclaims all responsibility and all liability (including through negligence) for all expenses, losses, damages and costs you might incur as a result of the information on this website, or any linked website, being inaccurate, unhelpful or incomplete or contaminated so that it interferes with or damages your computer system, software or data. Use this web site at your own risk.
Third party links
Hypertext links to web sites that are external to Photofocus are provided as a convenience to you and other users. Photofocus is not responsible for any information provided by any external sites and linkage to a site is not an endorsement of anything offered or provided on such site, including its accuracy, currency or reliability.
Photofocus will not sell or rent any private information about you such as your identity, e-mail address or postal address without your permission. Photofocus does not actively collect information about its audience members who are less than 18 years of age. Photofocus is not responsible for theft of private information it may or may not collect in the course of operating this web site by employees, vendors or third parties accessing such information with or without Photofocus’ permission.
All photographs and material appearing herein are the Copyright of their respective owners or Photofocus.
The Photofocus trademarks, logos, and service marks (collectively the “Trademarks”) displayed on this website are registered and unregistered trademarks of ThinkTapLearn, its affiliates and others.
Nothing contained on this website should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Trademark displayed on this website without the written permission of Photofocus, or such third party that may own the trademark displayed on this website. Your misuse of the Trademarks displayed on this website, or any other content on this website, except as provided herein, is strictly prohibited.
The following outlines how we run Photofocus.com. It details the policies we use when reviewing or discussing products, outlines our editorial policies and is our attempt at disclosure of anything that our audience might want to know about our business relationships.
We are not journalists or reporters. We are educators, pundits and subjective opinion columnists, reviewers of photography products and commentators on photography-related issues. We do try to uphold journalistic standards when we report something on the site as “news” but ultimately, here we are teachers and commentators and our bias, opinions, and experience guide what we publish. Our only allegiance is to what works best. We reserve the right to change recommendations as products improve, change, or grow.
When we do present what we consider to be factual information, we do the best we can to make sure the facts we provide are accurate and fairly presented. This site publishes very little “straight news.” Photofocus mostly offers education, punditry and analysis. When we present analyses, we try to represent our best independent judgments rather than our preferences, or those of our sources, advertisers or information providers.
Photofocus sells advertising and we receive compensation for the ads we provide both in the podcast and on the Photofocus.com website. We are sponsored by HDR Soft, OnOne, Drobo, Song Freedom, Adobe & lynda.com. These same companies sponsor our contests and giveaways. Occasionally, companies not on this list sponsor Scott’s giveaways on Twitter, but those companies are not Photofocus advertisers and therefore, not disclosed here.
We do not sell editorial space – ever. The advertising on the site is not connected with the editorial content in any way. We do not accept money to run reviews. We do not own stock in any company we cover on Photofocus unless otherwise noted.
We do, from time-to-time run (very rarely) affiliate links inside the Photofocus website. If you click on those links and order a product, we receive minimal compensation. This compensation in no way impacts the price you pay at any vendor other than to reduce – rather than increase it. We only list affiliate links that we believe lead to fair prices and products.
We are providing this information so that the audience can have all the facts available to them when judging the work we do surrounding Photofocus. We will update this page from time-to-time as changes in our circumstances and policies warrant. Visit it often if these things concern you.
Photofocus’ coverage of photo/video reaches hundreds of thousands of photographers every month. We strive to provide excellent editorial coverage of tools and services that support the photo/video industry. To do so, we adhere to the following principles.
- We review photo-related products only.
- We do not accept payment for reviews.
- We only review shipping products, not betas.
- We only review retail copies of products.
- We don’t review crippled or time-limited software.
- We don’t review Kickstarter (or similar) projects.
- For legal reasons, we do not return items sent for review.
To preserve editorial space, we like to focus on products we see as a useful or beneficial to our readership. Our authors will use their expertise to test your product. We strive to be positive and fair in every review – but we will point out both strengths and flaws as we see them. We tend NOT to review products we dislike. We do very few in-depth reviews since our audience has told us they prefer a simple field use report with conclusions.
If you would like a product reviewed and can agree to these guidelines, please contact us.
All reviews are done in the order the product is received. Please monitor the site to see if your product has been reviewed.