Melissa Niu of Photofocus and Chase Reynolds of talk with commercial photographer Joel Grimes about his personal work.

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About Joel Grimes

Joel is a commercial advertising photographer with a distinct style. His unique approach has earned him work from top advertising agencies and art buyers.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. Joel is also an ambassador for the creative process by teaching workshops and lectures around the world.

View all of Joel Grimes work at

Joel is also a presenter at this years Photoshop World conference