Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional offer! Special offers always receive increased engagement and they motivate new customers to give you a try while encouraging existing customers to return and buy again.
This not only brings traffic to your site/business, it engages your customer in a way that makes them feel special. For example, you might start a “customers only” rewards club that offers a 15% discount on your products and services for those willing to sign up to your mailing list. This type of promotion will encourage repeat business and spark the interest of potential customers. And it makes your best customers feel special because not everyone receives the discount, only those special few who join the club are rewarded for their membership.