Photo Plus Expo opens Thursday in New York City (October 20-22, 2016), and I think you should be there. This is the largest photography conference in North America, and it opens every October. You can come see the latest from every camera manufacturer, discover accessories you couldn't imagine living without, and pick up loads of free swag. I make it a point to attend this conference (and others of its sort) as often as possible, even though it involves great expense (but to help you with costs, here's a free pass compliments of Photofocus). I … [Read more...] about 3 Reasons You Should Go To Photo Plus Expo
This is a guest post by wedding cinematographer Ray Roman, but it applies to all photographers. If you could make the same income, or more than youre making now, working two events a month, would you? I don't know any photographers or cinematographers who would say no to that offer. Yet across the industry, our colleagues are selling themselves short every time they fail to book high-end, big-budget events. By shifting your focus to high-end branding, you can land more exclusive clients and raise both your revenue and your … [Read more...] about Your Brand: How Do You Attract the High-End Client?
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-september-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and guest host Chamira Young discuss actionable ways to improve your photography business. Specific topics of discussion include the following: Don't base your pricing solely on what other photographers are charging. Be confident in your price and say it with … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast September 1, 2016
Whether you do business under your own personal name or under a business name, personalizing your product and/or service is a great form of marketing. Everyone loves a good story, so telling customers YOUR story is a great way to grab their attention. This is why branding your company with a “face” can make the customer feel more familiar with you and your product. A good strategy is to show pictures of yourself and your employees hard at work when you send emails, share pictures or post videos. Lifting the curtain and giving customers a … [Read more...] about Don’t Be Afraid To Personalize
In the fast paced world we live in, it’s easy to get caught up in time saving, cookie cutter, ready-to-use content for your SEO strategies. While this type of content can be used as filler, don’t underestimate the value of producing your own original content. By producing your own content, you demonstrate that YOU are the expert in your field! Customers will be more likely to turn to you when they need something if they see you as the expert in the field or at least the most knowledgable person they have access too. So share your knowledge … [Read more...] about Share Your Knowledge Through Original Content!
One of the simplest ways to market your business is through an email campaign. While social networking sites are great for meeting new people and getting new leads for your business, it’s good ol’Email that continues to be one of the most effective ways to reach and influence your customers. Just put all of your existing customers on one list and all of your prospects on another list and upload those lists to a bulk email service. There are many companies and services to choose from, just do a Google search and choose the one running the best … [Read more...] about Email Marketing For The Win!
When I get asked, “What marketing can I do to increase my photography business”, I usually respond with a question of my own asking what their marketing strategy is currently for their business. I’m always amazed when I get a blank stare in return! You wouldn’t build a house without first creating a blueprint, so why start your photography business, even if it’s only part-time or “just for fun”, without first creating a content marketing strategy for promoting it. The easiest way to get started is simply by making a list of all the ways … [Read more...] about Start With A Written Marketing Strategy
Using hashtags is another great way to get a conversation going about your business. You simply create a hashtag to be used for your brand or business, share it in a post (FaceBook), pic (Instagram) or tweet (Twitter), search for that hashtag on your platform of choice, and then find and reply to anyone who shares it. While there are many examples of hashtag marketing campaigns online (just do a Google search) here is an example I’ve offered to my photographer marketing clients… Tell your followers to share their favorite picture from your … [Read more...] about #getthewordout
One difficulty I hear about all the time is creative people complaining that they don’t have enough time to be creative AND share their creativity. In other words, they either don’t have enough time to write blog posts and social media updates or they run out of content to share very quickly. Usually this is because the person share’s it once and moves on. Well, here’s a great tip for you: start sharing your old posts along with your new ones! Doing this can greatly increase your traffic. One caveat, if you do it poorly, it can alienate some … [Read more...] about Share Old Posts To Get New Traffic
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-august-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss actionable ways to improve your photography business. In this particular episode, they discuss how to distinguish yourself from the competition by providing excellent Customer Service to your clients. Specific topics of discussion include the … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast August 1, 2016
Looking for a quick down and dirty way to get more traffic? Then mention others in your blog post or status update to get more viewers! A good example of this is when you mention a product or service in your blog post, reach out to them via their social media accounts and let them know you’ve included them in your content. They may very well share your article with their followers and by doing so, your content will be getting increased traffic! Same goes for your status updates where you mention someone’s else article or content. Once … [Read more...] about Mention Others To Get More Traffic
Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional offer! Special offers always receive increased engagement and they motivate new customers to give you a try while encouraging existing customers to return and buy again. This not only brings traffic to your site/business, it engages your customer in a way that makes them feel … [Read more...] about Use Social Media To Bring Foot-Traffic To Your Art Gallery Or Photo Studio
Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online. Register your physical business location on a review site like YELP. Invite your customer’s to “check-in” when they come to your location. The check-in provides a link to your web site where they can view any current promotions you are offering. The check-in also makes it easy to monitor reviews on sites like Facebook and Yelp and respond if necessary. Use people’s comments on the check-in to … [Read more...] about What Your Physical Photo Studio Can Do For Your Online Brand
Editor's Note: Photofocus is proud to welcome Rod Harlan to our team of authors. Rod will primarily focus his efforts on helping visual creatives find more success. I was conducting a seminar at a very large convention a few years back where I was showing the audience how they could see what Twitter accounts had fake followers so they could identify them as spammers and stay away. Sadly, I used the twitter handles of several of the conference speakers besides myself as an example and I exposed a few of them as having massively fake followers! … [Read more...] about Don’t Be Seduced By The Numbers!
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-july-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In this particular episode, they discuss how to make the most of photography trade shows. This includes what to look for, how to invest your time wisely, what to do, and also what not to … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast July 1, 2016
Recently, I threw a business head shot party, complete with music, refreshments, and mingling for the local businesses in my Port Huron, Michigan area. It was the first time I’d ever thrown such an event, and so I had a strong desire to have it documented. The decision to hire an assistant to take some video footage was an easy one. Afterwards, I combined the footage with some of my own and created a brief promo piece about the party. I kept it short. Very short. As in, 75 seconds short. With attention spans what they are these days, I … [Read more...] about The Power of Video As a Marketing Tool
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-june-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: Paying attention to detail allows you to create a great experience for your clients. Respect your work enough to package it well. Give … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast June 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-may-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: Only show the type of photography work that you want to get. Make sure the right type of work is in your portfolio, and only include your best … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast May 1, 2016
Recently, I was having a discussion with the extremely skilled veteran photographer Bob Krist about how the photography industry has changed in the freelance editorial niche. Often in the past, as long as you were dependable with a solid portfolio and willing to knock on some doors, it seemed inevitable that you would land a magazine, publishing, or newspaper gig. And once you had several outtakes from any shoots you did, you could sell them as stock photographs for a healthy profit, because once upon a time stock photography was a booming … [Read more...] about The Many Paths of Income Today
In recent decades, the process of getting noticed as a professional photographer has changed drastically. The cost of decent photo gear has become so much more affordable, and it seems everyone has a camera and deems themselves a photographer. As a result, competition is higher than ever, to the point that the general public now has the luxury of price shopping before selecting one of the countless photographers that seem to be around every corner. In addition, social media has given pros and amateurs alike a way to pump their images out to the … [Read more...] about Trying To Stand Out? The Process Has Changed
Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don't get new clients based on their awards, … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast April 1, 2016
Recently, I decided to attend an educational workshop discussing interior design color trends for 2016. Having taken up an interest in getting my photography and art into the hands of interior designers, I decided it would be good for me to learn more about their process of putting a space together. After all, a print or painting on a wall is never a standalone object; it has to work in tandem with the design elements around it. The morning of the workshop, I hopped into my car and battled rush hour traffic to get to the Michigan Design … [Read more...] about Networking Opportunities: Always Be Prepared
Do you know what I love? Photography conferences. They are the best place to meet like-minded people and make new friends. The best thing I've done for my photography business has been learning to network, and it's so easy to practice with people who are passionate about the same thing I am. I'm really looking forward to the trade shows and conferences coming up in the new year, like Imaging USA and WPPI, where I'll not only meet new people, but I'll also meet up with my pals from around the world. It's awesome, and I'll do everything I can to … [Read more...] about Two Tips to Use Your Marketing Money More Wisely
There are millions of portfolio websites in the USA alone. Finding ways to get people to visit your site can be a challenge. But there are tools you can use and the good news is you probably are already familiar with them. Getting Registered Lets start with some really basic ideas. You should notify both Google and Bing that you have an online portfolio. Next, if you are a Premium Business customer at Zenfolio, you can also activate a free account on Photographer Central, an online directory of professional photographers available for hire. … [Read more...] about Drawing Attention to Your Online Portfolio
Videos slideshows are a powerful way to show pictures, and I think Instagram offers a unique opportunity. The thing is, my clients love to watch a slideshow of themselves, but few other people are willing to watch a long slideshow these days. Instagram has a 15 seconds limit on slideshows, though, and that's just about perfect--I don't know about you, but I watch almost every video that comes through my feed 'cause it's only 15 seconds. https://vimeo.com/128199972 So, let's use Instagram to make a short impactful slideshow that acts as a … [Read more...] about 15 Seconds of Fame: Preview Videos for Instagram
This is a guest post by wedding cinematographer Ray Roman, but it applies to all photographers. Ray's currently on tour helping photographers expand their job opportunities by adding video. Lets suppose 80% of weddings are low- to mid-budget weddings. For the vast majority of weddings, that means brides are booking average caterers, florists, and videographers for their special day. How do you set yourself apart and break into the top 20% of high-profile events? Build Your Network It turns out that venues, wedding planners, and personal … [Read more...] about Work Smart, Not Hard: Securing High-Profile Clients
Did you miss this week's Mind Your Own Business Google Hangout? This months topic is Marketing Your Photography with Social Media. You'll learn how to stand out in a crowded market and create passionate fans of your work. Were joined by Rosh Sillars. http://www.youtube.com/watch?v=q04C2zCeGPs This event was produced in partnership with Skip Cohen University, SongFreedom, Drobo, and Adobe. Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at … [Read more...] about Instant Replay: Marketing Your Photography with Social Media
I sometimes like to be spontaneous. Particularly if my photography can bring happiness to others. The Setup I called my Goddaughters parents and asked if I could steal her and her big sister for a quick 15 minute photo shoot before her birthday party. It was 3:45pm and the party started at 6:30pm. We took the girls to a local park. With help from her big sister Megan, 5 year old Morgan blasted through our spontaneous photo shoot. I was home by 4:15pm. I quickly loaded roughly 150 photos into Lightroom using Hoodmans USB 3.0 Raw Steel card … [Read more...] about In a Rut? Try a Spontaneous Photo Shoot
Whether you're an aspiring or working professional photographer, theres a good chance youre having the same problem: Youre surviving - but not thriving. Photographers THRIVE means to change all that. On March 2, 2014 we're going to launch a new approach to photographic education. We're going to focus exclusively on the marketing and business side. We're going to teach you how to get paid. For THRIVE you don't need to bring any camera gear. All you need is a pen, paper and an open mind. We're going to focus on one thing only - marketing. When … [Read more...] about THRIVE 2014 – Full Focus on Marketing For Photographers