Ansel Adams compared photography to a musical performance. “The negative,” he said, “is the score. The print is the performance.” Digital photography has seen physical copies taking a second seat to screens. Wouldn’t it be great if a high-quality print could be given to a client during the photo session
When I first started my photography business, one of the biggest things I struggled with was figuring out how I would stand out within my community. It’s no secret that photographers seem to be a dime a dozen (sorry), meaning we tend to lurk around practically every corner. Do a
I’m often asked, how did you grow your photography business into a thriving enterprise? I admit this is an interesting time to consider launching a career in photography. Even today, I get requests for quotes and people get upset with me because my rates are too high. Then they’ll say
If you’ve been looking to make more money as a photographer and expand on your brand at the same time, then creating a branded product is something you may be interested in. When you think of a celebrity, there are probably three things that come to mind: Their profession, the
One of the predicaments many new photographers find themselves in is quite painful — they don’t have a robust portfolio of images to get new clients. Yet, they need new clients in order to fill their portfolio. It’s kind of a chicken and the egg type of situation, isn’t it?
If you take photos of other people, chances are you don’t have many photos of yourself. It will help build trust and relatability for your clients if you show yourself on your socials, so be brave and get on the other side of the camera. Capturing personal brand photos for
If you’re thinking about starting your own photography business, or are just jumping into your first few months going full-time, this article is for you. As I look back on my first couple years of committing to my photography business, I can acknowledge that I made a lot of mistakes.
Sound Bites Grill in Sedona is great long-term client. I have been creating their advertising and marketing images since before they opened their doors about seven years ago. When you have a customer such as this it’s always good to provide a little extra. Say thank you Some businesses send
I’ll admit, the first time I looked into printing greeting cards with my landscape images, I ended up giving up on the idea. The profit margins seemed too low for the amount of work and materials required to create a quality product. Why would I want to put time into
For a little over two years, I’ve worked to bring you photography marketing tips and tricks to help boost your skills in not only dealing with your current clients but how to capture new ones along the way. I’ve visited such topics as website content and design, social media, networking
I recently wrote about setting up style guides for your Photography Business. Now it’s even easier to have complete control over using it in your marketing. If you have a Canva Pro account, you can simply and easily keep all your branding on point by setting up your own Brand
Email lists are not dead, far from it. But how to increase your reach and list potential, organically? Possibly none of what I am writing here is new, but for some, it might be worth a few minutes to read. What do you want the list for? Usually, there is
