Whether you do business under your own personal name or under a business name, personalizing your product and/or service is a great form of marketing. Everyone loves a good story, so telling customers YOUR story is a great way to
In the fast paced world we live in, it’s easy to get caught up in time saving, cookie cutter, ready-to-use content for your SEO strategies. While this type of content can be used as filler, don’t underestimate the value of
One of the simplest ways to market your business is through an email campaign. While social networking sites are great for meeting new people and getting new leads for your business, it’s good ol’Email that continues to be one of
When I get asked, “What marketing can I do to increase my photography business”, I usually respond with a question of my own asking what their marketing strategy is currently for their business. I’m always amazed when I get a
Using hashtags is another great way to get a conversation going about your business. You simply create a hashtag to be used for your brand or business, share it in a post (FaceBook), pic (Instagram) or tweet (Twitter), search for
One difficulty I hear about all the time is creative people complaining that they don’t have enough time to be creative AND share their creativity. In other words, they either don’t have enough time to write blog posts and social
Looking for a quick down and dirty way to get more traffic? Then mention others in your blog post or status update to get more viewers! A good example of this is when you mention a product or service in
Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional
Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online. Register your physical business location on a review site like YELP. Invite your customer’s to “check-in”
Editor’s Note: Photofocus is proud to welcome Rod Harlan to our team of authors. Rod will primarily focus his efforts on helping visual creatives find more success. I was conducting a seminar at a very large convention a few years
Category: Architecture Photograph: LA Dash, by Bobby Gibbons Originally shared on the Photofocus Flickr community. To learn how your work can be featured on the site, please read this article.
Getting sharp, pinpoint stars for a starry sky or the Milky Way may be the hardest part of night photography. However, I’ll try and make it methodical and easy. I’ll discuss seven methods. 1. Focusing on a distant object during
Do you ever see a photographer’s final image and wonder how they got so lucky? How were they in the right place, at the right time, with just the right lighting and just the right moment to capture the perfect
When you’re starting out with photography and have just decided to get your first camera, you’ll most likely be using a kit lens — or the lens that initially comes with your camera — for a while. This lens typically
Not so long ago, we shared some tips on how to draw inspiration from movies to improve your cinematic photography. Today, we’d like to add more to that with some insights from Oklahoma-based cinematographer Spenser Sakurai. In the video above,
Just like with sports, if you don’t train then you won’t perform very well. Is this another article about keeping inspired during Covid-19? Not quite, but it is about keeping in practice. Keep training You need to keep your eye
Be sure to join us today, March 3, 2021, for the first episode of our new webinar, Intelligent Assist! This month, Rich Harrington will be joined by Richard Kerris, General Manager, Media and Entertainment at NVIDIA. They’ll discuss the prevalence
Looking to create awesome visuals for your social media feed? Here’s how to use negative space like a boss!
This week we’re getting to know community member, Susan Liepa. Susan is from Orange County, California and enjoys many aspects of photography as you can see in her images. Haven’t joined the Photofocus Community yet? Sign up for free today!
I was recently asked during a mentoring session what my main go-to’s are in the studio for portrait photoshoots. When you are starting out, these are some fairly serious questions. I feel I can’t live without these tools, and wish
B&H has some great deals this week on cameras, lenses and more. Below are some of our favorites; you can see all the deals at bhphotovideo.com. Cameras and lenses Tamron 70-300mm f/4.5-6.3 Di III RXD for Sony E: $499; savings
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