Whether you do business under your own personal name or under a business name, personalizing your product and/or service is a great form of marketing. Everyone loves a good story, so telling customers YOUR story is a great way to
In the fast paced world we live in, it’s easy to get caught up in time saving, cookie cutter, ready-to-use content for your SEO strategies. While this type of content can be used as filler, don’t underestimate the value of
One of the simplest ways to market your business is through an email campaign. While social networking sites are great for meeting new people and getting new leads for your business, it’s good ol’Email that continues to be one of
When I get asked, “What marketing can I do to increase my photography business”, I usually respond with a question of my own asking what their marketing strategy is currently for their business. I’m always amazed when I get a
Using hashtags is another great way to get a conversation going about your business. You simply create a hashtag to be used for your brand or business, share it in a post (FaceBook), pic (Instagram) or tweet (Twitter), search for
One difficulty I hear about all the time is creative people complaining that they don’t have enough time to be creative AND share their creativity. In other words, they either don’t have enough time to write blog posts and social
Looking for a quick down and dirty way to get more traffic? Then mention others in your blog post or status update to get more viewers! A good example of this is when you mention a product or service in
Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional
Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online. Register your physical business location on a review site like YELP. Invite your customer’s to “check-in”
Editor’s Note: Photofocus is proud to welcome Rod Harlan to our team of authors. Rod will primarily focus his efforts on helping visual creatives find more success. I was conducting a seminar at a very large convention a few years
One of the simplest ways to market your business is through an email campaign. While social networking sites are great for meeting new people and getting new leads for your business, it’s good ol’Email that continues to be one of
When I get asked, “What marketing can I do to increase my photography business”, I usually respond with a question of my own asking what their marketing strategy is currently for their business. I’m always amazed when I get a
Using hashtags is another great way to get a conversation going about your business. You simply create a hashtag to be used for your brand or business, share it in a post (FaceBook), pic (Instagram) or tweet (Twitter), search for
One difficulty I hear about all the time is creative people complaining that they don’t have enough time to be creative AND share their creativity. In other words, they either don’t have enough time to write blog posts and social
Looking for a quick down and dirty way to get more traffic? Then mention others in your blog post or status update to get more viewers! A good example of this is when you mention a product or service in
Getting new customers to come to your physical location is a challenge for any business, but it’s especially true for independent gallery owners and photo studios. Luckily, there is a tried-and-true marketing technique that works every time: the special promotional
Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online. Register your physical business location on a review site like YELP. Invite your customer’s to “check-in”
Editor’s Note: Photofocus is proud to welcome Rod Harlan to our team of authors. Rod will primarily focus his efforts on helping visual creatives find more success. I was conducting a seminar at a very large convention a few years
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