Share this post with your friends:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on facebook
Share on twitter
Share on linkedin
Share on email

Photography Marketing: Regularly Prompting Your Clients

Once we have acquired a few regular clients, it’s common to “expect” them to reach out to us when they need photography services. But by relying on the client to contact us, instead of us prompting them, we may lose the opportunity to serve them in different and unique ways.

For instance, I work with several local companies shooting different events throughout the year. And every once in a while I’m asked about things like headshots, team photos, board member photographs–the list goes on.

When it comes to prompting clients, there are a few key things I’ve found to help fulfill the client’s needs, and thus getting me more work.

Reach Out Quarterly

It’s important to contact your clients on a regular basis, especially if you haven’t heard from them in a while. For me, this recently came to fruition when I reached out to a client about their annual festival. By doing so, it triggered the client’s mindset to ask about staff headshots, which I was then hired for.

By reaching out on a regular basis, you get the client thinking about your services, and what other needs they might have. And by personalizing your communication, you show that you’re putting the effort in to thinking about them, rather than just sending out a bulk email to all your clients.

That being said, you might not get clients who think about “other” opportunities for photography, like in this case.

Suggest Ideas

It might be worthwhile to suggest some photography opportunities to your client. Recommend things like a “Headshot Day,” on-location at their office, or in-studio. Reach out to see if they have any big promotions that are going to be announced soon, to get some lifestyle photos of that person.

These are things that companies might not think about, but for archival and marketing purposes, they might really benefit from.

I regularly photograph promotion parties for a local accounting firm, and it’s a huge party. They make a big deal out of it — newspaper articles come from it, TV coverage, you name it. It’s cool to be a part of that process, and it gets you in the door for other, similar opportunities down the road.

What if They Say No?

Not everyone will say they need photography services at the moment. And that’s OK — continue to reach out to them. The key is to suggest, instead of being pushy.

By saying things like, “I’d love to photograph any new headshots you might need,” instead of “Do you need new headshots? How about photos for an office party?” you make it known to them you’re interested in photographing for them, instead of just making money.

Conclusion

Just like following-up for a proposal, communication is key when marketing to current clients. By keeping the lines of communication open with clients, and reaching out to them on a regular basis, you increase your chances of booking more gigs and maintaining a solid relationship.

 

For more on Photography Marketing, see our weekly column.

Share this post with your friends:
Share on facebook
Share on twitter
Share on linkedin
Share on email

You might also like:

Thanks to our partners who make Photofocus possible:

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.

Lume Cube – Proudly known as the World’s Most Versatile Light™, Lume Cube represents the future of LED Lighting. Check out the new Lume Cube STROBE, offering anti-collison lighting for drones!

Backblaze – Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC just $6/month.

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out the new Luminar 3, now available.

Perfectly Clear Complete – Built for precision. Made for beauty. Perfectly Clear has mastered the science of intelligent image correction – creating superior quality photos in record time, so you can get back to doing what you really love…in no time. Special Photofocus deal here.

Viewbug – Learn and improve your photography with over 500 videos. Trusted by millions around the world, join over 2 million photographers who already use Viewbug.