As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend about 20% of our time
Last week, I photographed a two-day conference for the State Bar of Michigan. It was filled with education seminars, an awards banquet, networking events and more. But what stood out
Earlier this year, I considered entering a large art competition. I had an idea, support behind me in terms of executing it, and thought I could deliver it without a
You can have the greatest website in the world, but if it’s not optimized for search engines, it’ll get lost in the shuffle. Integrating best practices for search engine optimization
It seems like the In-Person Sales model (IPS) is taking the photography world by storm. Catering to photography genres like portraits, weddings, and families, this sales tactic is a full-service
Whether you are a model, professional photographer or a weekend photographer, an online portfolio simply makes sense, especially since it is free and easy to create.
As an event photographer, I’m always asked after a photoshoot when I’ll be able to deliver images to clients. In today’s social media driven world this is important for clients,
A few years ago, I met someone from my church who ran a graphic design agency. While our meeting wasn’t work-related, it was good to pick his brain a bit
Before your next photo shoot is secured, it’s important to think about the education process for your clients. I’m not talking about giving away trade secrets here — quite the
The Mind Your Own Business Podcast with Cindy Harter | Photofocus Podcast Bonus Episode! by Photofocus In this episode, Skip Cohen and Chamira Young chat with photographer Cindy Harter Sims.
One thing I keep hearing from photographers — “the photography market is saturated.” Undoubtedly, the area you live in is filled with other photographers looking for gigs. The fact of
I shouldn’t have been surprised on Wednesday, when Instagram announced its latest product — IGTV. Focused on taking the vertical video format a step further, IGTV is a new app
We all know the phrase, “Keep it Simple, Stupid.” There’s no reason to go in-depth or overanalyze something when it can be done in a simple way. The same can
As a corporate photographer, I get e-mails from potential clients pretty regularly through my website. Most of these e-mails are requests for quotes or checking my availability. I try to
Every photographer, one day or another, will be asked to give away photos. This is something that most photographers either have a strict policy about or decide on a case-by-case
If you’re like me, over the past week or so, you’ve received an absolute ton of e-mails from companies asking you to opt-in to receive their newsletters or to remind you
At this year’s NAB Show, Chris Do, CEO, and Founder of Blind, controversially stated that vlogging is effectively dead. As social media continues to evolve, with the introduction of Cake.co
One of the biggest struggles I have in using Instagram is deciding what hashtags to use. I usually use some that are consistent with each post, specific to my camera
If you’re just starting out in photography, one of the biggest challenges is finding your first few clients. While you can have a great social media presence and website, it
You may have made the contact, and have the lead, but what good is it if you don’t visibly show your potential client that you’re interested in working with them?
As photographers, we often put the focus on our client’s image, rather than our own. But having something as simple as a professional headshot shouldn’t be something we only recommend