Did you know one of the best ways to share your brand and connect with clients is with personal branding? It’s an effective way for individuals and businesses to establish their reputations and connect with potential clients to convey one’s unique value proposition and build trust with their audience. Why
Keep your photography business top of mind with a well-thoughtout, ongoing email campaign. These five tips will help you achieve enhanced email marketing ROI. 1. Obtain subscribers You can’t send an email if you don’t have anyone to send it to. With today’s email privacy laws, getting permission to add
The road to becoming a successful photographer can be a hard one to travel down. Success doesn’t come easy, so, you’re going to need to spend time honing your craft, developing your style, and marketing yourself. There are, however, a few habits that successful photographers swear by. The key to
You all know the debate about watermarks. Should we use them? Do they really help protect our photographs? There are plusses and minuses — it might help to secure your photos (well, that is until Google debunked them), but it also takes away from the clean look of a sharp photograph.
Say thank you to your photography clients. You can do something a little different during the holiday season. Create a few images showing your clients business dressed up for the holidays. Then post the resulting images on Instagram and other social media sites. Tag and add links back to the
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend about 20% of our time actually photographing, while the other 80% is spent on our business. In order to be effective on platforms like Facebook
Last week, I photographed a two-day conference for the State Bar of Michigan. It was filled with education seminars, an awards banquet, networking events and more. But what stood out to me was the opening keynote. Here’s the thing. When it comes to communication and responding to inquiries, many of
Earlier this year, I considered entering a large art competition. I had an idea, support behind me in terms of executing it, and thought I could deliver it without a hitch. It was going to be a large-scale photography piece that would be installed on the side of a building.
You can have the greatest website in the world, but if it’s not optimized for search engines, it’ll get lost in the shuffle. Integrating best practices for search engine optimization (SEO) will not only help deliver your website to a higher number of people — it’ll also get you some
It seems like the In-Person Sales model (IPS) is taking the photography world by storm. Catering to photography genres like portraits, weddings, and families, this sales tactic is a full-service photography experience where you guide the client all the way from planning the shoot to selecting what artwork and size
Whether you are a model, professional photographer or a weekend photographer, an online portfolio simply makes sense, especially since it is free and easy to create.
As an event photographer, I’m always asked after a photoshoot when I’ll be able to deliver images to clients. In today’s social media driven world this is important for clients, so they can show off their event to their followers. With the corporate event clients I work with, I have
