A ThinkTap company
When I first met photographer and business coach Mark Rossetto last year at WPPI, I was intrigued. As a successful portrait and wedding photographer, he had shifted into helping thousands of other photographers in his home base of Australia and
For a little over two years, I’ve worked to bring you photography marketing tips and tricks to help boost your skills in not only dealing with your current clients, but how to capture new ones along the way. I’ve visited
At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right — like counts on Instagram photos, as well as views
You might have the best photos in the world, but be struggling to get jobs. Sometimes it’s not about the photos. Instead, it’s about the experience. Backstory This past weekend, I suffered an injury while assisting fellow Photofocus author Tracie
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing the ‘net, I undoubtedly visit photographers’ websites on a pretty
I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing,
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything
As a former website designer for more than 10 years, I find that I’m qualified to let you in on a few design tricks. Let’s be honest — websites have to be kept up on in terms of not only
Over the past few months, I’ve met with a few up and coming photographers in my area. Some of them I’ve known dating back to my college days, others have reached out to me and asked for some advice out
In today’s world of photography businesses, we can often find ourselves with the “need” to expand our services. If our bread and butter are corporate portraits, we might wander into the family session arena. Or if we enjoy photographing corporate
I hear it all the time. “My market is so saturated with photographers,” or “I can’t set myself apart from my competitors because there’s so many of them.” It seems like at least once a month, I hear a complaint
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.
You might have the best photos in the world, but be struggling to get jobs. Sometimes it’s not about the photos. Instead, it’s about the experience. Backstory This past weekend, I suffered an injury while assisting fellow Photofocus author Tracie
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing the ‘net, I undoubtedly visit photographers’ websites on a pretty
I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing,
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything
As a former website designer for more than 10 years, I find that I’m qualified to let you in on a few design tricks. Let’s be honest — websites have to be kept up on in terms of not only
Over the past few months, I’ve met with a few up and coming photographers in my area. Some of them I’ve known dating back to my college days, others have reached out to me and asked for some advice out
In today’s world of photography businesses, we can often find ourselves with the “need” to expand our services. If our bread and butter are corporate portraits, we might wander into the family session arena. Or if we enjoy photographing corporate
I hear it all the time. “My market is so saturated with photographers,” or “I can’t set myself apart from my competitors because there’s so many of them.” It seems like at least once a month, I hear a complaint
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.
I’ve discussed a few times about the importance of having a consistent brand. While having a consistent look and feel to your marketing materials and images is important, there’s another consistency you should have a photographer — the experience you
Two years ago, I wrote about why Flickr will ultimately fail. I’m here today, to tell you that I was wrong. At the time, Flickr was in the middle of a stagnant period. No changes had been made, and then-parent
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same look and feel across, whether you’re handing out a business
