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Photography Marketing Column

Why a watermark shouldn’t be a part of your marketing strategy
Photography Marketing: Master Your Marketing with Mark Rossetto
Photography Marketing: Getting caught up
Photography Marketing: A world without likes
Photography Marketing: Sometimes it’s not about the photos
Photography Marketing: The number one thing you need to check on your website
Photography Marketing: What’s important to you?
Photography Marketing: The pricing conversation
Photography Marketing: Top 5 design tips for a professional website
Photography Marketing: When to go all-in and be a photographer full-time
Photography Marketing: Capture what you love, share what you take
Photography Marketing: What to do in a saturated market

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Photography Marketing: A world without likes

At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right — like counts on Instagram photos, as well as views

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Photography Marketing: What’s important to you?

I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing,

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Photography Marketing: The pricing conversation

I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything

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Photography Marketing: Share the love

Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.

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Avoiding the harsh, direct flash look

One of the biggest reasons why I don’t like pop-up flashes is that it gives uneven, harsh lighting directed at your subject. Even with an on-camera speedlight, the same effect can happen. And while you can play around with the

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High Key 01

Easy high key lighting with two lights

Creating high key light is making sure there is enough light on your background so it is pure white, with no shadows. This can be done using strobes or LEDs or a mixture of both types of light. There are several

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