When I first met photographer and business coach Mark Rossetto last year at WPPI, I was intrigued. As a successful portrait and wedding photographer, he had shifted into helping thousands
For a little over two years, I’ve worked to bring you photography marketing tips and tricks to help boost your skills in not only dealing with your current clients, but
At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right
You might have the best photos in the world, but be struggling to get jobs. Sometimes it’s not about the photos. Instead, it’s about the experience. Backstory This past weekend,
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing
I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to
As a former website designer for more than 10 years, I find that I’m qualified to let you in on a few design tricks. Let’s be honest — websites have
Over the past few months, I’ve met with a few up and coming photographers in my area. Some of them I’ve known dating back to my college days, others have
In today’s world of photography businesses, we can often find ourselves with the “need” to expand our services. If our bread and butter are corporate portraits, we might wander into
I hear it all the time. “My market is so saturated with photographers,” or “I can’t set myself apart from my competitors because there’s so many of them.” It seems
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters
I’ve discussed a few times about the importance of having a consistent brand. While having a consistent look and feel to your marketing materials and images is important, there’s another
Two years ago, I wrote about why Flickr will ultimately fail. I’m here today, to tell you that I was wrong. At the time, Flickr was in the middle of
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same
I don’t know about you, but when I receive a new client lead over email, I have a mini woo-hoo! moment. As photographers, we try so hard to market ourselves
A few years ago, I wrote a piece on how to find your first client, and how to get the word out about who you are as a photographer. Things
As a corporate event photographer, January and February is undoubtedly one of the slower parts of my year. During this time I do a lot of reflection and preparation for
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a
Instagram is a powerful tool, and one that I use on a daily basis. While posting and seeing everyone’s photos as you scroll down your feed might be great (and
Happy New Year! As photographers, we often look to the future when it comes to our business. We think of booked sales, potential repeat clients and more to fill our
