Skip to content

Photography Marketing Column

Photography Marketing: Master Your Marketing with Mark Rossetto
When I first met photographer and business coach Mark Rossetto last year at WPPI, I was intrigued. As a successful...
Photography Marketing: Getting caught up
For a little over two years, I've worked to bring you photography marketing tips and tricks to help boost your...
Photography Marketing: A world without likes
At Facebook's F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram "Likes"...
Photography Marketing: Sometimes it’s not about the photos
You might have the best photos in the world, but be struggling to get jobs. Sometimes it's not about the...
Photography Marketing: The number one thing you need to check on your website
In my line of work, I visit a lot of photographers' websites. Whether it be for inspiration, to find wedding...
Photography Marketing: What’s important to you?
I've written a lot about what we should do for our clients, and how we should go about our day-to-day...
Photography Marketing: The pricing conversation
I've heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that...
Photography Marketing: Top 5 design tips for a professional website
As a former website designer for more than 10 years, I find that I'm qualified to let you in on...
Photography Marketing: When to go all-in and be a photographer full-time
Over the past few months, I've met with a few up and coming photographers in my area. Some of them...
Photography Marketing: Capture what you love, share what you take
In today's world of photography businesses, we can often find ourselves with the "need" to expand our services. If our...
Photography Marketing: What to do in a saturated market
I hear it all the time. "My market is so saturated with photographers," or "I can't set myself apart from...
Photography Marketing: Share the love
Throughout my years as a photographer, and even in this marketing column, I've shown ways how to promote yourself as...

Photography Marketing: Getting caught up

For a little over two years, I’ve worked to bring you photography marketing tips and tricks to help boost your skills in not only dealing with your current clients, but how to capture new ones along the way. I’ve visited

Read More

Photography Marketing: A world without likes

At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right — like counts on Instagram photos, as well as views

Read More

Photography Marketing: What’s important to you?

I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing,

Read More

Photography Marketing: The pricing conversation

I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything

Read More

Photography Marketing: Share the love

Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.

Read More

Photography Marketing: What’s important to you?

I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing,

Read More

Photography Marketing: The pricing conversation

I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything

Read More

Photography Marketing: Share the love

Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.

Read More

Subscribe to Photofocus

Enter to win an Olympus camera and lens, plus much more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, Xpozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away an Olympus OM-D E-M1 Mark III camera with a 12-100mm f/4 PRO lens!