Modern headshots are often horizontal and cropped close, leaving the top of the head out of the frame. I prefer this style and am always cutting off the top of the head. It makes sense to me to put the eyes in the upper third of the frame and on a horizontal portrait that leaves little room for excess hair. Peter Hurley discusses this extensively in his book. However, sometimes my modern artistic vision clashes with my client's needs. If my client doesn't get what they need from our shoot, then no matter how good the pictures are, I've given … [Read more...] about Good Cropping = Good Service
business
The Mind Your Own Business Podcast | Photofocus Podcast September 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-september-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and guest host Chamira Young discuss actionable ways to improve your photography business. Specific topics of discussion include the following: Don't base your pricing solely on what other photographers are charging. Be confident in your price and say it with … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast September 1, 2016
The Problem Solving Show | Photofocus Podcast August 11th, 2016
https://soundcloud.com/photofocus/the-problem-solving-show-photofocus-podcast-august-11th-2016 Ron Pepper and Scott Bourne tackle the problem of WHEN to remove people from your shot and HOW to achieve that successfully. Get the show here or get it on iTunes — Don’t forget to post a review on iTunes. … [Read more...] about The Problem Solving Show | Photofocus Podcast August 11th, 2016
The Q & A Show | Photofocus Podcast August 7th, 2016
https://soundcloud.com/photofocus/the-q-a-show-photofocus-podcast-august-7th-2016 Rich Harrington and Scott Bourne answer listener questions. Q&A Podcast Questions 1. From Jason via the Web I have 16MP photos from a Fuji XT1 that I want to print 30” and that I will display in my home. Do I need to “up-res” them? 2. From Andy in Cle Elum, WA I am deciding between a 16 and a 20mp camera. All other things being equal should I pick the one with the most megapixels? 3. From Michele in Rochester, MN I want to build a photo … [Read more...] about The Q & A Show | Photofocus Podcast August 7th, 2016
The Mind Your Own Business Podcast | Photofocus Podcast August 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-august-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss actionable ways to improve your photography business. In this particular episode, they discuss how to distinguish yourself from the competition by providing excellent Customer Service to your clients. Specific topics of discussion include the … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast August 1, 2016
Lightroom May Not be Enough
More and more photographers have embraced Lightroom as their main post production tool. Although I completely understand that thinking – and it’s valid for many photographers – I worry than Photoshop is in danger of becoming the forgotten advantage. If you are in the business of selling your photography services, I’m sure that you’ve run into the challenge of competing with the “craigslist photographers”. These are the folks who have bought themselves a decent camera and are offering to take pictures at ridiculously low prices. Convincing … [Read more...] about Lightroom May Not be Enough
The Mind Your Own Business Podcast | Photofocus Podcast July 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-july-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In this particular episode, they discuss how to make the most of photography trade shows. This includes what to look for, how to invest your time wisely, what to do, and also what not to … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast July 1, 2016
The Mind Your Own Business Podcast | Photofocus Podcast June 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-june-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: Paying attention to detail allows you to create a great experience for your clients. Respect your work enough to package it well. Give … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast June 1, 2016
The InFocus Interview Show | Photofocus Podcast May 21st, 2016
https://soundcloud.com/photofocus/the-infocus-interview-show-photofocus-podcast-may-21st-2016 This weeks episode Pamela sits down with Chris Smith of Out Of Chicago and they discuss how fun, inspiring and creative the conference with a new announcement of a new conference. Then Chamira has another interview from the floor of WPPI from earlier this year. Pamela Berry/Chris Smith Who is Chris? What is Out of Chicago? How did Out of Chicago come about? Author of Photographers guide to Chicago Who is coming to Out of … [Read more...] about The InFocus Interview Show | Photofocus Podcast May 21st, 2016
Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
Did you miss Matthew Jordan Smith revealing the secrets to running a successful photography business? Then watch below and Matthew will show you the techniques he's learned as one of the most prolific celebrity shooters in the world. Rich Harrington hosts this free webinar, and he and Matthew will help you learn everything from working with clients to mastering lighting to retouching for immediate turnaround. https://youtu.be/T4Xp5BDSYK4?t=53s … [Read more...] about Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
The Mind Your Own Business Podcast | Photofocus Podcast May 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-may-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: Only show the type of photography work that you want to get. Make sure the right type of work is in your portfolio, and only include your best … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast May 1, 2016
Don’t Join the Comparison Game
Ever look at another photographer and compare your work or income level to theirs? Ever think you’re not as “good” or “successful” as they are? Ever mentally beat yourself up because you seem so far behind them? You’re not alone. Welcome to the club. This is a dangerous trap to fall into because it often does more harm than good, regardless of your experience level. When you excessively compare yourself to another photographer, it opens up the potential for you to start putting yourself down. This results in feelings of intense … [Read more...] about Don’t Join the Comparison Game
The Many Paths of Income Today
Recently, I was having a discussion with the extremely skilled veteran photographer Bob Krist about how the photography industry has changed in the freelance editorial niche. Often in the past, as long as you were dependable with a solid portfolio and willing to knock on some doors, it seemed inevitable that you would land a magazine, publishing, or newspaper gig. And once you had several outtakes from any shoots you did, you could sell them as stock photographs for a healthy profit, because once upon a time stock photography was a booming … [Read more...] about The Many Paths of Income Today
InFocus Interview Show April 21st, 2016
This weeks Photofocus Podcast for the Photofocus InFocus Interview Series. This show Pamela sits down with Commercial Photographer Clay Cook as he discusses his path to photography and how working non profit has changed both his professional personal life. Then we find Chamira who interviews Ryan Grove from 17hats with inspiration on how creative professionals can find a balance in doing the business side while still having that passion and love for what brought you in the world of creativity in the first … [Read more...] about InFocus Interview Show April 21st, 2016
Trying To Stand Out? The Process Has Changed
In recent decades, the process of getting noticed as a professional photographer has changed drastically. The cost of decent photo gear has become so much more affordable, and it seems everyone has a camera and deems themselves a photographer. As a result, competition is higher than ever, to the point that the general public now has the luxury of price shopping before selecting one of the countless photographers that seem to be around every corner. In addition, social media has given pros and amateurs alike a way to pump their images out to the … [Read more...] about Trying To Stand Out? The Process Has Changed
Need a Studio? Try a Rental First
I'm a full-time, year-round people photographer. That means that even on snowy and rainy days, I still need to make pictures for clients, which means I need a studio. I've owned three studio locations, and I loved having them. However, the downside is that even on the days I wasn't using the studio, I was still paying for it, and it's not a good idea to spend money on things you're not using. 3 Reasons to Rent Fortunately, most towns and cities have studio space available to rent. I highly recommend rental studios. Firstly, you can quickly … [Read more...] about Need a Studio? Try a Rental First
The Q & A Show | Photofocus Podcast April 7, 2016
This weeks Photofocus Podcast you get to hear Richard Harrington and Scott Bourne answer your questions in the Q & A show. Once a month Rich and Scott take your questions and dive into discussions that help you learn and grow as a photographer. Get the show here or get it on iTunes — Don’t forget to post a review on iTunes. Q&A PODCAST 1. I hear the terms Global and Local Adjustments discussed by photographers. Could you give examples of each? Ross 2. I have an Epson printer that I use to make 8x10” prints … [Read more...] about The Q & A Show | Photofocus Podcast April 7, 2016
The Mind Your Own Business Podcast | Photofocus Podcast April 1, 2016
Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don't get new clients based on their awards, … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast April 1, 2016
Keeping Your Clients means More Business for You
In the financial world, banks spend upwards of $300 acquiring new customers. This takes into consideration marketing, phone centers, customer service, banking center staff, pens/paper/ink, etc. Keeping in mind that some of us own a photography studio/small business, our costs aren't nearly as high; but every customer counts. In the photography world, our clients are our customers. We spend lots of hours on social media, Google Adwords, word-of-mouth advertising and hundred of dollars on flyers, postcards, business cards trying to market our … [Read more...] about Keeping Your Clients means More Business for You
How To Optimize Your Facebook News Feed
Facebook, despite all its ups and downs, has become a part of our lives. It's become a source of education, advertising, entertainment, and social/family connection! So with that in mind, I thought it'd be great to share with you a way to help make your Facebook experience a little more manageable! The problem i'm sure we've all encountered, is the sheer volume of spammy, offensive, and incredibly bad fake-fact content posts that plague our news feed. That along with with the pay-to-see business model that Facebook uses to make actual … [Read more...] about How To Optimize Your Facebook News Feed
Transitioning from Hobbyist to Pro: Part 2
In part 1 of this topic, we talked about the process of transitioning from a hobbyist to a professional photographer. We covered the importance of deciding what you want to bring to the world, who your target audience is, and what to charge that audience. If you haven't read that article yet, I highly recommend you do so. Today in part of 2, were going to discuss the remaining elements that need to be in place when you build a solid foundation for your new photography business. Hopefully, by now your photography business is beginning to … [Read more...] about Transitioning from Hobbyist to Pro: Part 2
Transitioning from Hobbyist to Pro: Part 1
One thing I get continuously asked by hobbyists trying to go pro is some variation of, How do I even get started? Usually, well-meaning friends and family have already begun asking them to take photos of various celebrations, weddings, and they naturally begin thinking that maybe they can start charging for their work. Can you do it? The short, optimistic answer: You can! (throw confetti, do a happy dance) Long answer: In order to do it right, you will need to put in the work to build a solid foundation for your photography business. … [Read more...] about Transitioning from Hobbyist to Pro: Part 1
The Art of Following Up
If you are anything like me, you want to move on to the next shoot once a previous once is finished. The pressure to keep a steady flow of work is undeniably strong; especially when you have bills that need to be paid. However, the follow up process after is a shoot is absolutely crucial. In fact, it can turn a one-time client into a lifetime client. Let’s go over some benefits of mastering the art of the follow up. The Benefits of Following Up Turn Past Clients Into Lifetime Customers Long term follow up after a shoot allows … [Read more...] about The Art of Following Up
Pension and Welfare: Why you need to take notice?
One of the considerations of the future of the photo industry is Pension & Welfare for crew members. Historically, this hasn't been on the radar within the photo industry. States are now requiring and enforcing Pension & Welfare for photo productions. This tax liability used to just be reserved for productions like TV, Commercials, and feature films. Pension & Welfare is a private sector employee benefit plan. PWBA directly affects the livelihood of over 150 million people who participate in ERISA-covered plans, and protects the … [Read more...] about Pension and Welfare: Why you need to take notice?
Running your Business – Tracking Mileage
When youre running your own photography business, taking photos is really only about 25% of your job. You also have to find time for editing, marketing, client meetings, website maintenance, and bookkeeping. Come tax time each April, you may be looking for a few deductions to cut your tax bill. If you use your own car for your business, its an eligible tax deduction. Its also one more thing to keep track of. While I don't run a photography-specific business, I am a professional freelancer. Ive done everything from small photo shoots, to … [Read more...] about Running your Business – Tracking Mileage
Instagram Launches Multiple Account Management
Anyone who uses Instagram as a social media outlet for sharing personal images, as well as maintaining and building an audience for their business, knows that switching accounts can be a royal pain. The idea of swapping all the time was annoying enough for me to never create a second account and for a while, I used my personal account for everything. I don't mind my followers having a peek into my private life, but after a while I felt my personal life was overwhelming the select images I chose to share from my business. I was so close to … [Read more...] about Instagram Launches Multiple Account Management
Adjusting To Your Clients During Portrait Sessions
Our job as photographers is to capture the essence of our subjects. This involves adjusting to our clients and any given situation on a moments notice. A challenge is simply an opportunity. Recently, fellow photographer Toni Shaw shared her experience of working with an antsy client. Confined to the walls of her studio, her young subject a dancer was having trouble sitting still and taking directions during the shoot. This, in turn, was causing her to miss crucial shots. Behind the camera that day, Toni wracked her brain as to how she could … [Read more...] about Adjusting To Your Clients During Portrait Sessions
Networking Opportunities: Always Be Prepared
Recently, I decided to attend an educational workshop discussing interior design color trends for 2016. Having taken up an interest in getting my photography and art into the hands of interior designers, I decided it would be good for me to learn more about their process of putting a space together. After all, a print or painting on a wall is never a standalone object; it has to work in tandem with the design elements around it. The morning of the workshop, I hopped into my car and battled rush hour traffic to get to the Michigan Design … [Read more...] about Networking Opportunities: Always Be Prepared
Do You Have The “Impostor Syndrome?”
The Impostor Syndrome is defined as: the fear or worry that your peers or the public at large will find out that you are a fake or phony. It is the self-doubt that makes you feel like you don't measure up to other professionals. Its the sense that youre not good enough, despite evidence to the contrary. Yikes. Heavy stuff, right? More frequently than I care to admit, this syndrome is nipping at my heels, especially when I am surrounded by more seasoned photographers. Irrationally, I worry that they will somehow sense that Im a fraud behind … [Read more...] about Do You Have The “Impostor Syndrome?”
Two Tips to Use Your Marketing Money More Wisely
Do you know what I love? Photography conferences. They are the best place to meet like-minded people and make new friends. The best thing I've done for my photography business has been learning to network, and it's so easy to practice with people who are passionate about the same thing I am. I'm really looking forward to the trade shows and conferences coming up in the new year, like Imaging USA and WPPI, where I'll not only meet new people, but I'll also meet up with my pals from around the world. It's awesome, and I'll do everything I can to … [Read more...] about Two Tips to Use Your Marketing Money More Wisely
