Social media channels are a space that photography businesses should be familiar with, but are they maximizing their results? In the spirit of the Olympic Games, here are some tips to get you or your business on the social media podium. Strategy This sounds obvious, but many businesses do not
When I first started my photography business, one of the biggest things I struggled with was figuring out how I would stand out within my community. It’s no secret that photographers seem to be a dime a dozen (sorry), meaning we tend to lurk around practically every corner. Do a
I think the benefits of blogging are largely underestimated. Perhaps blogs suffer from the misguided perception that they never evolved from the amateurish prose seen at the dawn of the Internet. Or maybe they just don’t seem as exciting or valuable as other digital or multimedia tactics? The reality is
If you’re a professional photographer, things may be about to go a little quiet. Perhaps they already have? Even for non-professionals, you may find things are going to get a little more difficult to obtain work or even just head out to photograph. So what can you do in this
I’m often asked, how did you grow your photography business into a thriving enterprise? I admit this is an interesting time to consider launching a career in photography. Even today, I get requests for quotes and people get upset with me because my rates are too high. Then they’ll say
In this photography business guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business, it’s important to understand the two components of
One of the predicaments many new photographers find themselves in is quite painful — they don’t have a robust portfolio of images to get new clients. Yet, they need new clients in order to fill their portfolio. It’s kind of a chicken and the egg type of situation, isn’t it?
Blink, and January is almost over already. Set yourself up for success in the new year with these four ways to kickstart your photography business and get ready for the year ahead. There’s something about refreshing your goals and intentions for the year ahead. Even if last year didn’t go
If you take photos of other people, chances are you don’t have many photos of yourself. It will help build trust and relatability for your clients if you show yourself on your socials, so be brave and get on the other side of the camera. Capturing personal brand photos for
In this guide, we’ll be discussing mission statements and why they are important to have one. We will also be covering what should be included in your mission statement. Let’s dive in. What is a mission statement? A mission statement is a summary of the values, purpose and aims you have as
Guess what? If you’ve ever taken a photo, you’re a copyright owner! Yes, if you shoot a photo personally or professionally, you achieve an automatic copyright. If you’re like most creatives, you probably don’t enjoy the legal aspects of the business. However, knowledge of copyrights is something you should be
If you’re thinking about starting your own photography business, or are just jumping into your first few months going full-time, this article is for you. As I look back on my first couple years of committing to my photography business, I can acknowledge that I made a lot of mistakes.
