Art fairs are a terrific way for potential customers to view your work up close and personal. However, before jumping into this type of self-marketing scenario, there are a number of variables you should consider before committing to an art fair. Are you getting your work out there? We all have thousands of images these days. Hopefully, you’re starting to print them and put them in books or albums so they don’t get lost as time passes; the family vacations, the momentous events and even just the silly and fun family photos that are lurking … [Read more...] about Photography Marketing: Is an Art Fair for You?
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Problem Solving | Photofocus Podcast | June 16th, 2017
Levi and Pepper talk about the upcoming full eclipse of the sun and some ideas to make the opportunity unique to you. We also take a minute to think about basing a photo business on a single platform -- which might suddenly change! Find Levi: www.levisim.com twitter.com/photolevi Find Pepper: www.panoramanetwork.com twitter.com/ronpepper Have suggestions or questions to be used on the show? Email us here: -Levi Sim: [email protected] -Ron Pepper: [email protected] Get the show here or get it on iTunes — Don’t … [Read more...] about Problem Solving | Photofocus Podcast | June 16th, 2017
Contracts Confusing You? Check Out this Free Class
Contracting for Creative Pros with Seth Polansky This course is free until 7/1/17 In this course—specifically designed for creatives—professor, contract attorney, indie film producer, and musician Seth Polansky explains how to protect yourself when presented with an industry contract. Media and entertainment companies spend billions of dollars every year on creative talent. Get an overview of the types of contracts that you can expect to see, the situations in which a particular type is used, and the specific red flags inherent in each. … [Read more...] about Contracts Confusing You? Check Out this Free Class
Photography Marketing: Knock Doors For New Clients
Bryan Esler has been doing a great job with this column, and I'm honored he's letting me have a go it this week. Scott Bourne has been teaching us for years to "Own Your Own Zip Code." This means that everyone in your area should know that you're the photographer. I've tried several means of doing this, but there's one way that's been exponentially more productive. What Hasn't Worked Well Your community probably has at least one magazine that comes free each month, and it's really just a marketing piece. It's full of ads from various … [Read more...] about Photography Marketing: Knock Doors For New Clients
Lightroom Live: Adobe Portfolio, Part Deux with Al Rossin
You gotta join us live for our next Lightroom Live, totally free of charge. Not only will you learn terrific techniques, but if you tune in live, you can be entered to win excellent prizes to help you in your work. (Note: MUST BE TUNED IN LIVE TO WIN). We'll be giving away a copy of Perfectly Clear from Athentech. Plus you never know what else. We kick off Monday, June 12th at 1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, and 10:00 am Pacific. 2 pm in the Virgin Islands. Check out the YouTube event here and it'll show your … [Read more...] about Lightroom Live: Adobe Portfolio, Part Deux with Al Rossin
Photography Marketing: Regularly Prompting Your Clients
Once we have acquired a few regular clients, it's common to "expect" them to reach out to us when they need photography services. But by relying on the client to contact us, instead of us prompting them, we may lose the opportunity to serve them in different and unique ways. For instance, I work with several local companies shooting different events throughout the year. And every once in a while I'm asked about things like headshots, team photos, board member photographs--the list goes on. When it comes to prompting clients, there are a … [Read more...] about Photography Marketing: Regularly Prompting Your Clients
The Mind Your Own Business Podcast | Photofocus Podcast June 2, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-june-2-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this episode, we chat with celebrity fashion and beauty photographer Matthew Jordan Smith about: How making connections brings lifelong clients The importance of relationship building Doing your homework and preparing prior to the photo shoot Doing your research and knowing your client The convergence of various hard and soft skills The … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast June 2, 2017
Lightroom Live: Adobe Portfolio, Part Deux with Al Rossin
You gotta join us live for our next Lightroom Live, totally free of charge. Not only will you learn terrific techniques, but if you tune in live, you can be entered to win excellent prizes to help you in your work. (Note: MUST BE TUNED IN LIVE TO WIN). We'll be giving away a copy of Perfectly Clear from Athentech. Plus you never know what else. We kick off Monday, June 12th at 1:00 pm Eastern, 12:00 pm Central, 11:00 am Mountain, and 10:00 am Pacific. 2 pm in the Virgin Islands. Check out the YouTube event here and it'll show your … [Read more...] about Lightroom Live: Adobe Portfolio, Part Deux with Al Rossin
Don’t Miss this Free Business Course for Photographers
Contracting for Creative Pros with Seth Polansky This course is free until 7/1/17 In this course—specifically designed for creatives—professor, contract attorney, indie film producer, and musician Seth Polansky explains how to protect yourself when presented with an industry contract. Media and entertainment companies spend billions of dollars every year on creative talent. Get an overview of the types of contracts that you can expect to see, the situations in which a particular type is used, and the specific red flags inherent in each. … [Read more...] about Don’t Miss this Free Business Course for Photographers
The Mind Your Own Business Podcast | Photofocus Podcast May 12, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-may-12-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this episode, we chat with celebrity wedding photographers Bob and Dawn Davis about: Trends within the wedding and portrait industry Educating your clients The value of encouraging physical prints Understanding the importance of sharing your images with related wedding vendors Cultivating relationships with wedding vendors How to … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast May 12, 2017
Photography Marketing: Creating Brand Engagement Through Instagram
Instagram is a constantly evolving tool, and one that has changed drastically over the past year. Now, more than ever, it's important to follow some simple rules when posting to the social networking platform that can help you engage with not only your fans, but potential clients. Tag Businesses and Locations This might sound obvious, but oftentimes, it's overlooked. Mention your clients or potential clients by tagging their Instagram accounts in images that feature them or their products. On my recent trip to North Carolina, I stopped at … [Read more...] about Photography Marketing: Creating Brand Engagement Through Instagram
Tips to Getting More Portrait Clients
How do you get more clients if you don't have many, to begin with? It's a "chicken or the egg" conundrum, and a tough spot that many portrait photographers find themselves in early on in their careers. But take heart: even if your social proof and marketing dollars are short, there are still ways you can get spread the word about your business. While these strategies are simple, as with most things business related they do take time. But these are absolutely worth it in the long run. Build Relationships With Other Businesses That Share Your … [Read more...] about Tips to Getting More Portrait Clients
Photography Marketing: Networking with Community Leaders
In early April, I explained the importance of using Google to market your business, including getting a search engine listing complete with testimonials from your clients. While Google is one of the most important tools you can use for getting your business known, there's also a much more "traditional" approach that involves local organizations. Network with Community Leaders I try to regularly sit down with community leaders. I've gotten to know some of them over the years, and offer to buy them a coffee. It allows me to do one of two … [Read more...] about Photography Marketing: Networking with Community Leaders
Where to Store Your Model Release Forms
Recently I wrote about how Digital model or property release forms have made it easy for photographers to always have a release handy. Now the next step is where to store the forms. Here’s how to organize and store the forms to keep them safe and easily accessible. Storing Digital Release Forms Most digital release form applications have the ability to email both the photographer and model a PDF of the release. It’s tempting to keep this in your inbox or in the application. A better solution is to create a “Model Release” subfolder in the … [Read more...] about Where to Store Your Model Release Forms
Stories From The Set: Joel Grimes
Vanelli travels across the country, talking to some of the top photographers in the field as they share their experiences while shooting on set. You'll soon learn that even seasoned professionals encounter roadblocks during photo shoots. By staying calm under pressure, they rely on their skills to overcome these obstacles to capture an amazing shot. Sit back, relax and enjoy a Story from the Set. Commercial and Advertising Photographer Joel Grimes shares his story on how consistency built his brand. Fall in Love with Your Look Once you … [Read more...] about Stories From The Set: Joel Grimes
Photography Marketing: Studio Management and CRM Tools are Key to Success
As photographers, we're responsible for a lot of things beyond just showing up and photographing. There's editing, setting up meetings, bookkeeping, scheduling our time...the list is endless. Needless to say, it was long overdue earlier this year when I finally decided to investigate studio management and customer relationship management (CRM) tools. What is a CRM? Simply put, a CRM is an application that allows you to keep track of all your clients' information. You can create contacts, companies, notes and record deals. For photography, … [Read more...] about Photography Marketing: Studio Management and CRM Tools are Key to Success
Stories From The Set: Robert Wicker’s Golden Hour
Vanelli travels across the country, talking to some of the top photographers in the field as they share their experiences while shooting on set. You'll soon learn that even seasoned professionals encounter roadblocks during photo shoots. By staying calm under pressure, they rely on their skills to overcome these obstacles to capture an amazing shot. Sit back, relax and enjoy a Story from the Set. Nature and Real Estate photographer Robert Wicker shares how he uses Golden Hour to capture award-winning Real Estate photos. Golden Hour & … [Read more...] about Stories From The Set: Robert Wicker’s Golden Hour
Photography Marketing: Create a Customizable, Service-Driven Gallery with Patron
Earlier this year, I wrote about the probable demise of Flickr. While it's still with us, I was recently introduced to a new, unique gallery solution that will be another great alternative to the aging service. And better yet, it helps to bridge the gap between other photography professionals and potential clients. Patron Gallery, currently in an invite-only testing phase, is a new, free online gallery platform. Several of its features you've seen elsewhere — the ability to upload and showcase your work, interact and follow other … [Read more...] about Photography Marketing: Create a Customizable, Service-Driven Gallery with Patron
The Mind Your Own Business Podcast | Photofocus Podcast April 14, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-april-14-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. This episode's topic: The Art of the Headshot: Skip Cohen and Chamira Young chat with Headshot Photographer Peter Hurley The client experience is hugely important. Communication during the session is the key People skills and giving direction are key factors in making a great headshot The art of fun conversation is helpful during a session … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast April 14, 2017
eBook Review: Get to Work – Dedpxl Business Primer
Photographer Zack Arias, recently released a new ebook entitled, Get to Work. You might've heard Zack and Marco talking about it on the podcast (a great interview by itself). As a photographer knee deep in business development, I thought I’d check it out. While I’ve been operating as a full-time photographer the last couple years, I’ve recently relocated my business to a new state. So the great thing is that I get a fresh start, but the tough part is that I have to start from scratch. Having read some of Zack’s previous books, I knew this one … [Read more...] about eBook Review: Get to Work – Dedpxl Business Primer
The Mind Your Own Business Podcast | Photofocus Podcast March 1, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-march-1-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. We have a new co-host on the show! Scott Bourne has headed off to do some new projects and is stepping away from the Mind Your Own Business podcast, but stay tuned, because we might just talk him into coming back as a guest! In the meantime, Chamira Young, an active marketing driven photographer from the midwest and who's been behind the scenes helping Scott … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast March 1, 2017
Shooting Your First Wedding? These Steps Are Crucial
If you are preparing to shoot your first wedding (or have been shooting weddings but lack a standard process) then this post is for you. I encounter many photographers who are just breaking into wedding photography or are simply shooting an upcoming wedding as a favor to a friend, and have no idea what they are getting themselves into. Considering the many steps involved with the task of successfully documenting a couple's special day, it's easy to get overwhelmed. I was certainly in their shoes years ago, and have learned that planning is key … [Read more...] about Shooting Your First Wedding? These Steps Are Crucial
IFTTT for Photographers – Part 2: Stay on Top of Your Photography Business
Are you new to IFTTT? Then check out this article first! For many of us in photography, keeping up with the business side is probably not at the top of our list of fun things to do. Realistically, most of us would rather be crafting that perfect photo than itemizing our receipts. Using an automation tool like IFTTT.com can ease the burden of the business side. Think of it as your internet friend who doesn’t mind doing the stuff you don't want to do! How to use IFTTT Here are some ways I use IFTTT (IF This, Then That) to stay on top of my … [Read more...] about IFTTT for Photographers – Part 2: Stay on Top of Your Photography Business
Does Size Matter? Upgrading Your Gear For The Wrong Reasons
Let’s face it, many photographers believe that "bigger is better." I know I initially did years ago. Large is in charge, and it's easy to assume that success is a reflection of how impressive or expensive our camera body or lens is. However, I personally believe that this is less and less true these days. In many cases, advancements in current technology have made high quality equipment very affordable at a relatively low price point. Manufacturing companies have found ways to make smaller and more compact cameras, and these cameras are … [Read more...] about Does Size Matter? Upgrading Your Gear For The Wrong Reasons
The Q & A Show | Photofocus Podcast February 7th, 2017
https://soundcloud.com/photofocus/the-q-a-show-photofocus-podcast-fevruary-7th-2017 Scott Bourne and Richard Harrington answer viewers photography questions. Q&A Podcast Questions 1. Michael in Cincinnati, OH I am a hobbyist photographer and recently decided to calibrate my monitor. I used a Spyder5Pro and after calibration the colors on my monitor have a very slight magenta look to them. I did multiple calibrations and even calibrated another computer in the same lighting conditions, yet I got the same result. Is this normal? … [Read more...] about The Q & A Show | Photofocus Podcast February 7th, 2017
The Mind Your Own Business Podcast | Photofocus Podcast February 1, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-february-1-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss outsourcing, taxes, insurance, book keeping, and helping your business run better. Specific topics of discussion include the following: The photographers that take care of taxes, insurance, and book keeping are the ones that are … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast February 1, 2017
Live Webinar: The Business of Wedding Photography with Lisa Robinson
You gotta join us live for our next Live Webinar, totally free of charge. Not only will you learn terrific techniques, but if you tune in live, you can be entered to win excellent prizes to help you in your work. (Note: MUST BE TUNED IN LIVE TO WIN). We'll be giving away Perfectly Clear from Athentech. Plus you never know what else. We kick off Monday, January 30th at 12 pm Eastern, 11 am Central, 10 am Mountain and 9 am Pacific. 1 pm in the Virgin Islands. Check here and it'll show your local time. This Month: The Business of … [Read more...] about Live Webinar: The Business of Wedding Photography with Lisa Robinson
Live Webinar: The Business of Wedding Photography with Lisa Robinson
You gotta join us live for our next Live Webinar, totally free of charge. Not only will you learn terrific techniques, but if you tune in live, you can be entered to win excellent prizes to help you in your work. (Note: MUST BE TUNED IN LIVE TO WIN). We'll be giving away Perfectly Clear from Athentech. Plus you never know what else. We kick off Monday, January 30th at 12 pm Eastern, 11 am Central, 10 am Mountain and 9 am Pacific. 1 pm in the Virgin Islands. Check here and it'll show your local time. This Month: The Business of … [Read more...] about Live Webinar: The Business of Wedding Photography with Lisa Robinson
The Mind Your Own Business Podcast | Photofocus Podcast January 1, 2017
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-january-1-2017 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss some powerful New Year's resolutions to set up to put your photography business on the path of success for 2017. Want to add to this list of resolutions? Send Scott an email at [email protected] to tell him yours. For the first dozen … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast January 1, 2017
The Photofocus InFocus Interview Show | Photofocus Podcast December 21, 2016
https://soundcloud.com/photofocus/the-photofocus-infocus-interview-show-photofocus-podcast-december-21-2016 Editor's Note In remembrance of Jim, we have decided to abandon our usual publication schedule. This podcast honoring Jim will be our only post today. The PhotoFocus InFocus Interview Show FOR DEC 21ST, 2016. I’m your Host Rod Harlan. This month we have a special show honoring the life and wisdom of Master Commercial Advertising and Fine Art Photographer and Abundant Educator Jim DiVitale. Jim sadly passed away … [Read more...] about The Photofocus InFocus Interview Show | Photofocus Podcast December 21, 2016
