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In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics:

  • The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don’t get new clients based on their awards, accolades, and gear.
  • It’s not as important today that you can expose a certain photograph as it is that you can understand your clients’ emotions and feelings.
  • You have to be able to answer the question: WHY do you take photos? People don’t buy what you do. They buy why you do it.
  • A change in the last few years: Every consumer, because of the internet, has the ability to go out and meet dozens of photographers on their computers. So how will you make yourself different? Your client is looking for trust.
  • Your website is about what you sell. Your blog is about what’s in your heart. And your Bio/About section talking about your “why” is the gateway to both.
  • It’s up to the photographer to educate the prospect as to why that photographer is the best choice for that prospect. This involves communication and marketing.
  • Roberto Valenzuela is insanely successful, in large part due to the fact that he is constantly practicing his craft. Discipline is important. Practice the fundamentals. Practice with your camera. “It’s not that practice makes perfect. It’s that perfect practice makes perfect.”
  • Marketing mistake to avoid: forgetting to put your heart into your About Page. Your website, your blog, and your social media presence are your most valuable pieces of real estate. Remember who your target audience is. Stop thinking that you need to show a lot of photos in your gallery. Only show your best “wow” images.


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