Melissa Niu of Photofocus sits with commercial photographer Tim Wallace about choosing to shoot Hasselblad.

Gear Discussed

Hasselblad Medium Format
Leica S3
Hasselblad 50-110mm Lens
Hasselblad 35-90mm Lens

Brought to you by

LensRentals –
SongFreedom –
Photofocus –

About Tim Wallace

Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic. Tim works internationally with many high end brands and clients such as Aston Martin, Land Rover Jaguar and Morgan in the UK to Kenwood and Audi in the US.

His work has been published globally and was recently named by as one of the UKs most creative photographers. Tims view is a little more straight forward, a man whos known for his down to earth attitude, his feet are firmly on the ground and his desire to produce creative work is one that he has been driven to from a very young age when he first picked up a camera, Photography is for me simply a creative passion, the ability to use light and form to capture in a single image what I see in my own imagination

He is the humble recipient of many awards including International Advertising Photographer of the Year 2010, UK Motor Industry Photographer of the Year 2010, Hasselblad Photographer of the month Oct 2010, Professional Photographer of the Year 2009 as well as receiving Distinction Awards for his work from such professional boards as the RPS.

View all of Tim Wallaces work at

Tim is also a presenter at this years Photoshop World conference