Here’s a simple 5-step plan that allows you to use your physical photo studio location to control what is said about your brand online.
- Register your physical business location on a review site like YELP.
- Invite your customer’s to “check-in” when they come to your location.
- The check-in provides a link to your web site where they can view any current promotions you are offering.
- The check-in also makes it easy to monitor reviews on sites like Facebook and Yelp and respond if necessary.
- Use people’s comments on the check-in to create a positive dialogue with customers about your brand.
Applied correctly, this simple plan will help you increase sales and mitigate any negative responses to your business, while boosting your engagement with your customers online.