When building your professional photography business, you need to maintain a solid base of clientele. A great way to build that base is by knowing who your audience is and what they want. In this ThinkTAP Learn video, instructor Skip Cohen talks through the importance of knowing what your audience wants and how you tailor your business to that.

Want to learn more tips about creating portraits? Check out Skip’s class, “The Basics of Running a Photography Business” on thinktaplearn.com. Get started with your subscription for just $9.99 a month or $99 a year — that’s less than $2 per week!

Lead photo by Szabo Viktor on Unsplash