Share this post with your friends:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on facebook
Share on twitter
Share on linkedin
Share on email

Photography Marketing: What’s important to you?

I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing, printing or anything else.

And that piece is you.

We all got into photography for one reason or another. For me, I was stuck at a job that I no longer enjoyed, and I wanted to “break free” from the 9-5 daily routine. I wanted to spread my creative wings, so to speak. I wanted to do things on my terms.

What are your goals?

Not your business goals, but your personal goals. Is it important to you to become known for one form of photography, a certain way of styling or for your personality? For me, I wanted to become the go-to event photographer in my area. It’s what I enjoyed photographing.

But beyond that, I also wanted to get creative and work on things like long exposures. I wanted to explore the Michigan beaches no matter what the season (and in turn, almost fell through the ice). I wanted to capture those fine details in my city that no one would think to photograph.

I also wanted to become a part of a community, especially because I was now working at home. I started a photowalk group, and am still friends with many of the people who attended my very first photowalk. That’s helped me stay creative, and push my limits as an artist.

Write down your personal goals, and evaluate them regularly. Now’s a great time with spring in full bloom (I’m looking at you, Michigan. No more snow!). Think of how you can do something new and exciting in each season, how you can stay unique and be creative as a photographer.

What about the money aspect?

As I’ve written before, do what you love and the money will follow. Sure, you won’t get rich quick off going out and taking long exposure photographs in your city. But if you become known for it, and can apply those principles to other types of photography, you’ve got a major win.

Our craft shouldn’t be just about making money. That shouldn’t even be the primary goal. When I left that 9-5 job, I wanted to do something I enjoyed. I wanted to capture those moments that people found to be important. Sure, money was in the back of my head … but it wasn’t the attribute that was leading me to my decisions.

For more on Photography Marketing, see my weekly column.

Share this post with your friends:
Share on facebook
Share on twitter
Share on linkedin
Share on email

You might also like:

Thanks to our partners who make Photofocus possible:

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.

Lume Cube – Proudly known as the World’s Most Versatile Light™, Lume Cube represents the future of LED Lighting. Check out the new Lume Cube STROBE, offering anti-collison lighting for drones!

Backblaze – Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC just $6/month.

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out the new Luminar 3, now available.

Perfectly Clear Complete – Built for precision. Made for beauty. Perfectly Clear has mastered the science of intelligent image correction – creating superior quality photos in record time, so you can get back to doing what you really love…in no time. Special Photofocus deal here.

Viewbug – Learn and improve your photography with over 500 videos. Trusted by millions around the world, join over 2 million photographers who already use Viewbug.