I've written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there's another piece to the puzzle that's equally important — that doesn't involve pricing, sales, licensing, printing or anything else. And that piece is you. We all got into photography for one reason or another. For me, I was stuck at a job that I no longer enjoyed, and I wanted to "break free" from the 9-5 daily routine. I wanted to spread my creative wings, so to speak. I wanted to do things on my … [Read more...] about Photography Marketing: What’s important to you?
Guest post by Erin Holmstead. Shooting sports changed my whole photography business! At the end of 2015, I met a gentleman, Rick Parker, who shoots sports photography for a local online news center. We were in the same photo club and he was presenting some of his work and during this time he mentioned that anyone could tag along and learn at one of the games coming up. I, of course, jumped right on that thinking, why not? The first game I attended with him was a local high school game and I left feeling like I should probably put my camera … [Read more...] about How Photographing Sports Changed My Life
This week, the rain and 50-degree temperatures hit West Michigan. While it was a nice change from the 80 and 90-degree temps we had in late September, it was a sign that a new stage of the year is under way. The fourth quarter. In years past, I've taken time in this three-month period to focus on some business and marketing strategy. Once November hits, I'm usually not as busy with photo shoots for corporate clients, so it's a time for me to reflect on the past year to see where and how I can improve. Make Communication with Your … [Read more...] about Photography Marketing: Strategizing Your Business in the Fourth Quarter