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Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage
Recently, you may have noticed that YouTube changed its uploader. While some creatives are still seeing the old version, the new version offers a bit of simplicity, walking you through the steps to upload your video more effectively than before.
Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and no fluff style. Scott is also the Chief Community Officer at Imagely, the WordPress Photography People.
I found this infographic heartening because I’m always hearing about the devaluation of photography. But, according to this, it sounds like photos and images are still the most important tool for reaching people with lasting impact. Think about that next time
YouTube recently kicked a ton of people and companies out of its partner program.  This program was useful if you wanted to monetize your videos, add external links, or take advantage of other interactivity… Officially, the changes were made to fight
On Friday, September 25th, Apple released the next addition to their industry-shaking smartphone, the iPhone. Customers who were fast enough to preorder either the iPhone 6s and/or the iPhone 6s Plus either queued up in front of their local Apple
Lately, I have been researching studio configurations. Jeremy Cowart’s Triptik Studio Walkthrough got the juices flowing; especially the rolling backdrop that doubles as storage for bounces, flags and other gear. My space is an open floorplan and I already have
2020 update: Looking for instructions on how to use the new YouTube uploader? Click here. Now that you’ve learned how to edit videos and slide shows in Adobe Photoshop, we want to make sure you know the best steps to
With CompositionAI in the new LuminarAI, you can get the perfect copy and fix perspective issues in no time flat. Photofocus publisher Rich Harrington shows you how to get things done. Save on LuminarAI and get our free Boot Camp
I love it when photographers get extra creative with documenting daily life and the most mundane things out of it. It can be challenging to single out something interesting to capture in everyday things. It’s easy to fall into the
As photographers, we often take for granted one of the most important pieces of equipment we can invest in — memory cards. Whether you use CF or SD cards, there’s some simple things to remember in order to avoid card failure.
One of the most common questions I get asked is about if whether I have frightening encounters with animals when I am photographing at night. The answer is yes. People always think that it’s things like dogs, coyotes and snakes.
This Exposure Tactics post explains what a “technically proper” exposure is and how to get there. Remember I said technically proper, not creatively right. The three photos above are with different exposures. Each one brings out a different feeling or
Have you been shooting 35mm film for a while and are considering moving to medium format next? You may have encountered 645 (6-by-4.5 cm) as one of the formats available for 120 film. But, is it the right film format
I wish I had a real studio! This was my big goal at the end of 2019. Right before the world went crazy. I mean it has always been my dream! But 2020 was the year it was going to
Welcome to Mind Your Own Business, the podcast that helps photographers improve their business and their lives! Today Skip and I have a detailed discussion about what photographers can do to make 2021 (and 2022, actually) better than ever. “Growth
Being stuck at home doesn’t need to stunt our creativity. With just a few simple items that you probably already have around the house, we can create interesting images and have fun experimenting by doing macro photography. You have many
For many photographers, 35mm is the ideal focal length for street photography. However, if you’ve ever been curious about wide you can go with your choice of lenses for this genre, the quick video above by Pierre Lambert will give
