The X-Rite ColorChecker is celebrating its 40th anniversary this year. It was originally created to help photographers get consistent results in color balance and exposure from one film emulsion lot to another. Today, the ColorChecker has become the photographic industry standard for obtaining accurate color and perfect exposures too. I’m presenting The Beginner Photographer’s Secret Weapon: Why + How the Pros use ColorCheckers as a free webinar Wednesday, May 11, 2016 at !2:00pm Eastern Daylight Savings Time. Register for this free webinar here.

One of my favorite fashion photographers, Lindsay Adler holding my ColorChecker Passport.

There’s a lot that a ColorChecker can help with in photography. I’ll demonstrate exactly how I use ColorCheckers to eliminate colorcasts, refine exposure and set the white points for whole series of images. This is a lightning fast workflow tool. I hope you’ll join me for this webinar.