I just received a pre-production Illuminati incident light meter that uses bluetooth to connect to a smart phone. I am really excited to use it on a job... Why use an incident lightmeter? The answer is really simple. The meters in our cameras are kinda crippled. Want to see what I mean? Go find a white wall. Fill the viewfinder of your camera or camera app on your phone with the white wall then take a photo. Is it white? Nope. It's gray. 12.5% gray. Here's a screenshot of my iPhone of white wall I shot with it at the Las Vegas Convention … [Read more...] about The Smartphone Lightmeter on the Job
ColorChecker
Photofocus Products Of The Year – Kevin Ames
Editor’s Note: It’s time for something new. In the past, Photofocus has made it a practice of acknowledging a specific camera and/or lens as the “camera/lens” of the year. This year several of us are putting together a list including camera and lens choices along with a few other pieces of gear that we think you’ll like. While it’s not designed specifically as a holiday gift guide, this list does happen to be a resource for photographers (and their friends/family) who want to get the ball rolling on their holiday shopping. A few things … [Read more...] about Photofocus Products Of The Year – Kevin Ames
Free ColorChecker Webinar with PF Author Kevin Ames
The X-Rite ColorChecker is celebrating its 40th anniversary this year. It was originally created to help photographers get consistent results in color balance and exposure from one film emulsion lot to another. Today, the ColorChecker has become the photographic industry standard for obtaining accurate color and perfect exposures too. I'm presenting The Beginner Photographer's Secret Weapon: Why + How the Pros use ColorCheckers as a free webinar Wednesday, May 11, 2016 at !2:00pm Eastern Daylight Savings Time. Register for this free webinar … [Read more...] about Free ColorChecker Webinar with PF Author Kevin Ames
