I was having lunch with one of my favorite models the other day. I asked her what it was like working with other photographers. She explained how they are very casual in how they work, not paying much attention to
I just received a pre-production Illuminati incident light meter that uses bluetooth to connect to a smart phone. I am really excited to use it on a job… Why use an incident lightmeter? The answer is really simple. The meters
Editor’s Note: It’s time for something new. In the past, Photofocus has made it a practice of acknowledging a specific camera and/or lens as the “camera/lens” of the year. This year several of us are putting together a list including
The X-Rite ColorChecker is celebrating its 40th anniversary this year. It was originally created to help photographers get consistent results in color balance and exposure from one film emulsion lot to another. Today, the ColorChecker has become the photographic industry
It’s been two months since we created the Photofocus Community and I thought it would be a good time to give you a little peek inside. First though, if you have not joined, please join us here. Weekly photo challenges
If you’re a little further along in your photography, you most likely have already established your own workflow. This includes saving your image files in the best file format that preserves your layered work. Otherwise, you must be wondering, what’s
Sometimes we have these moments in nature. They may seem magical. Spiritual. Transcendent. Inspiring. Humbling. But whatever it is, we are left with an indelible memory. The hike to nowhere We began our May hike to nowhere. This was the
Whatever your chosen medium, good lighting is crucial when shooting portraits indoors. If you find it difficult to work with flash for your film photography, you might want to consider using constant or continuous lighting instead. As with flash, you
Adobe has announced that the Adobe MAX 2021 conference will be held October 26-28, 2021. It will also be held virtually again this year. Join them for three full days of speakers, ideas and all of the latest tools and
Not everyone who owns a camera is a serious hobbyist or professional. For those who just want to take photos and share, print and save them for the future, here are some things you can do to help keep your
Photography isn’t just the act of capturing the action. Rather it’s important that a photographer compose their shots. In photography, composition is a visual language. Changing composition can completely alter the mood and tone of an image. Photos can be
One of the biggest reasons why I don’t like pop-up flashes is that it gives uneven, harsh lighting directed at your subject. Even with an on-camera speedlight, the same effect can happen. And while you can play around with the
In this guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business,
When building a studio setup for portrait work, lights and modifiers should never go missing. However, these tools tend to be too expensive especially when bought all at the same time. If you’re thinking of putting together a simple setup
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