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white balance

How do you use a gray card for portraits with Lightroom Classic?
How do you use a gray card in portraits to correctly adjust for white balance in Lightroom Classic? It's super...
Can your gray card do THIS?
The SpyderCUBE — a smart alternative to the gray card — measures white balance, exposure, black level and brightness …...
You’ve got a new camera. Now what? Part two
In part one of this series, I discussed some of the core principles to key on when learning how to...
Portrait Tips: How to photograph people on snow
When people play in the snow they always have fun. It often ends in tears, but there's always a lot...
You’ve got a new camera. Now what? Part one
So you were one of the lucky ones this year who got a new camera for Christmas. Now what? One...
Why does color cast matter?
Color cast is everywhere. Take a photo of a snowscape on a sunny day. The snow is blue, not white...
How to use the Datacolor SpyderCUBE for white balance and contrast
Achieving accurate colors and contrast in your images can be difficult for many photographers. Without the proper tools, you are...
Weekly Wrap Up: December 9-15, 2018
The Weekly Wrap-up compiles interesting articles published this week on Photofocus. This Wrap-Up has articles about opportunity, winter architecture, exploring...
How to make real estate interiors with HDR in 9 steps
Making real estate pictures can be a lot of fun and even profitable. The thing is, you can easily spend...
Getting to know my first meter: The Illuminati IM100A wireless light and color meter
I was attending a workshop with Matthew Jordan Smith years ago when I saw first-hand how a photographer used a...

Can your gray card do THIS?

The SpyderCUBE — a smart alternative to the gray card — measures white balance, exposure, black level and brightness … Can YOUR gray card do this? Let’s compare from a little closer!

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Why does color cast matter?

Color cast is everywhere. Take a photo of a snowscape on a sunny day. The snow is blue, not white because it reflects the color of the sky. So this color cast is OK. What about the bride in the

Read More
The Photofocus Weekly Wrap-Up for December 9-15, 2018

Weekly Wrap Up: December 9-15, 2018

The Weekly Wrap-up compiles interesting articles published this week on Photofocus. This Wrap-Up has articles about opportunity, winter architecture, exploring your self, long exposures and writing. Enjoy!

Read More

Why does color cast matter?

Color cast is everywhere. Take a photo of a snowscape on a sunny day. The snow is blue, not white because it reflects the color of the sky. So this color cast is OK. What about the bride in the

Read More
The Photofocus Weekly Wrap-Up for December 9-15, 2018

Weekly Wrap Up: December 9-15, 2018

The Weekly Wrap-up compiles interesting articles published this week on Photofocus. This Wrap-Up has articles about opportunity, winter architecture, exploring your self, long exposures and writing. Enjoy!

Read More

Enter to win a new camera, an education bundle, plus much more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, Xpozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away an educational bundle, with. courses from Joel Grimes and Serge Ramelli. You’ll also get a free one-year membership to ThinkTAP Learn!