Music, as we know, is a big part of marketing. Retailers use music in their stores to help put shoppers in a buying mood. Restaurants play music to create the desired ambiance, etc. The same principle certainly applies to the highly competitive, visually-motivated world of real estate marketing. Every property on the market needs an effective image tour, and every good tour needs complimentary audio to establish a positive pace and feel.

Building on our recent series on Getting Started with Real Estate Photography, in this short video we’ll run through the process of selecting and adding custom audio to a virtual tour by way of

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