With a couple of months more remaining in 2024, it’s a good time to take a look at some of the photography trends that emerged this year. Just in time, the folks of Aftershoot recently published their 2024 Photography Industry Trends report, where they sought to find out which are the most popular genres of professional photography, how many images they deliver per client, and how long they usually take to send them out.
With professional photography being a rapidly evolving industry, Aftershoot thought about exploring the factors that are likely to continue to drive the industry well into the following year. These include technological advancements, changing client expectations, and shifting market dynamics.
“This comprehensive report, based on a survey of hundreds of professional photographers, offers deep insights into the current state of the industry, emerging trends, and opportunities for growth and innovation,” they noted in their introduction.
According to their report, Aftershoot surveyed over 500 professional photographers across the globe from different industries and found that:
- 50.6% started as a hobby during childhood or early teens
- 46.9% capture 1,000 – 3,000 images per shoot
- Only 13.4% deliver in less than a week
- Only 6.3% spend more than $5,000 on photography equipment
The report is also summarized into the infographic above to give us an idea about Aftershoot’s findings. The data, they also noted, are particularly relevant to wedding, portrait, and event photography, which emerged as the top specialties among the respondents.
Head to the Aftershoot blog for the complete 2024 Photography Industry Trends report, as well as their insights gathered from the survey.
