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Photofocus News

DxO announces FilmPack 8: A leap forward in film emulation

DxO has officially released DxO FilmPack 8, the latest version of its premier film emulation software. Designed for photographers who want to merge the authenticity of analog with the flexibility of digital, this new release introduces groundbreaking features, expanded film options, and deeper integration with popular editing tools. Time Warp

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Godox announces X3Pro TTL Wireless Flash Trigger

Godox recently announced the new X3Pro TTL Wireless Flash Trigger, which promises intuitive design paired with pro-level performance. With touch screen controls that feature Quad-Group precision, expanded per-light adjustments including zoom value and modeling lamp, seamless Bluetooth app connectivity, and a field-optimized design, it’s geared to propel pro lighting workflows

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Fujifilm introduces FUJINON GF32-90mmT3.5 PZ OIS WR Lens

Fujifilm’s latest lens release is the first motorized power zoom lens for the GFX System. FUJIFILM North America Corporation, Electronic Imaging Division, recently announced the release of its FUJINON GF32-90mmT3.5 PZ OIS WR filmmaking lens (“GF32-90mmT3.5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System,

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Fujifilm introduces FUJIFILM GFX ETERNA 55 filmmaking camera

FUJIFILM GFX ETERNA 55 is the company’s first digital camera dedicated to professional filmmaking FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera (“GFX ETERNA 55”), the company’s first camera designed primarily for professional digital filmmaking. With GFX ETERNA 55, Fujifilm

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Nikon announces ZR, their first cinema camera for filmmakers

ZR, the first Nikon camera in the Z Cinema Series combines Nikon’s optical expertise and high-performance AF with RED Digital Cinema’s color science and cinematic DNA Today, Nikon introduced the ZR, an ultra-lightweight, full-frame camera that marks an introduction to the Z Cinema series, a collection that invokes the best

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Godox AD400Pro II

Godox introduces the AD400Pro II All-in-One Outdoor Flash

Precision Power, Instant Freeze: Godox Introduces the AD400Pro II All-in-One Outdoor Flash Godox recently announced the launch of the AD400Pro II, the next generation of its acclaimed AD series, delivering unmatched versatility, precision, and speed for photographers on location. Building on the proven performance of the AD400Pro, the new AD400Pro

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Nikon announces the Nikkor Z 24-70mm f/2.8 S II lens

Engineered for reliability and agility, this next-generation zoom lens sets a new benchmark for performance in the NIKKOR Z lineup. Nikon Inc. yesterday announced the release of the new NIKKOR Z 24-70mm f/2.8 S II, a standard zoom lens that is compatible with full-frame/FX format mirrorless cameras. This second generation

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tHYPOCJ m mOUNT SERIES

Thypoch M Mount Positive-Lock Adapter Series: The final piece in building the M mount ecosystem

Thypoch recently announced the M Mount Positive-Lock Adapter Series, available in M-E, M-L, M-Z, M-RF, and M-Arri. Engineered for professional photographers and videographers, the Adapter Series ensures unparalleled lens connection stability and reliability. With its precision design and exceptional compatibility, this series offers a robust foundation for cross-system creative work,

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Godox iT20 iT22 flash

Godox announces iT20/iT22 Camera Flash

Godox recently introduced the iT20/iT22 iFlash Camera Flash, a 45g Ultra-compact body with TTL function, perfect for both indoor and outdoor use and easily fits in your pocket for anytime creativity. Innovative magnetic accessories for quick light effect switching, creating unique atmospheres and creative possibilities. Features Elevate your flash—literally The

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