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Photofocus News

Canon brings 400mm f/2.8, 600mm f/4 to RF mount
Canon announces first dedicated macro for the RF mount, the RF 100mm f/2.8L
Canon announces development of full-frame EOS R3 mirrorless camera
Fujifilm comes away with 29 Red Dot Design Awards
Samyang announces astrophotography-centric 24mm f/1.8 FE for Sony
Sony introduces a7R IIIa and a7R IVa cameras
Sennheiser introduces new mics, mobile kits for content creators
Classic meets modern: FUJIFILM introduces the new INSTAX Mini 40
Adobe seeks to pair creatives with small businesses
Sue Bryce Education joins Emerald’s photo group
Samyang teases two astro-centric lenses
Sony kicks off season four of Alpha Female

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Fujifilm comes away with 29 Red Dot Design Awards

Today, Fujifilm announced that they have received 29 Red Dot Awards for 2021. Included are instant cameras, the X series and GFX series cameras and lenses. The GFX 100S, X-T4 and X-E4 were recognized, as were the company’s XF50mm f/1.0

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sony-canon-deals

Sony introduces a7R IIIa and a7R IVa cameras

As first reported by SonyAlphaRumors, Sony has quietly announced two small updated versions of the a7R III and IV cameras. Both cameras now have an “a” suffix attached to them, with minor changes present. New to these models is an

Read More
cocreate-smb

Adobe seeks to pair creatives with small businesses

This morning, Adobe announced its CoCreate: Small Business program, an initiative providing small businesses with creative services and digital tools. CoCreate: Small Business will pair skilled creators with U.S.-based small businesses to collaborate on photography, branding, logo design, web services

Read More
sue-bryce-demo-portrait-masters

Sue Bryce Education joins Emerald’s photo group

Emerald Holding, Inc. announced the acquisition of Sue Bryce Education, a member-based portrait photography education platform; and its affiliate, The Portrait Masters, an online photo education destination and conference created by Sue Bryce and Digital Product Studio. As part of

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samyang-astro-teaser

Samyang teases two astro-centric lenses

In a Facebook post, Samyang teased two upcoming astrophotography lenses for full-frame and APS-C cameras. Samyang makes several auto and manual focus prime lenses for a variety of cameras, and it’s safe to say that this will be the case

Read More
Alpha Female Season 4 Kickoff | Sony Alpha Universe - youtube

Sony kicks off season four of Alpha Female

Sony has officially kicked off the fourth season of Alpha Female, its platform for providing female photographers and videographers with opportunities to share their stories and inspire through creativity, passion and drive. “Our lives are richer when we can see

Read More
highres-k-3-vpremium-kit-1617193160

Pentax K-3 III now available for pre-order

Pentax has officially announced the Pentax K-3 Mark III is available for pre-order, with a price of $2000 or $2300 as part of a premium, limited edition kit with battery grip, exclusive strap and extra battery. The camera will be available from

Read More
sony-canon-deals

Sony introduces a7R IIIa and a7R IVa cameras

As first reported by SonyAlphaRumors, Sony has quietly announced two small updated versions of the a7R III and IV cameras. Both cameras now have an “a” suffix attached to them, with minor changes present. New to these models is an

Read More
cocreate-smb

Adobe seeks to pair creatives with small businesses

This morning, Adobe announced its CoCreate: Small Business program, an initiative providing small businesses with creative services and digital tools. CoCreate: Small Business will pair skilled creators with U.S.-based small businesses to collaborate on photography, branding, logo design, web services

Read More
sue-bryce-demo-portrait-masters

Sue Bryce Education joins Emerald’s photo group

Emerald Holding, Inc. announced the acquisition of Sue Bryce Education, a member-based portrait photography education platform; and its affiliate, The Portrait Masters, an online photo education destination and conference created by Sue Bryce and Digital Product Studio. As part of

Read More
samyang-astro-teaser

Samyang teases two astro-centric lenses

In a Facebook post, Samyang teased two upcoming astrophotography lenses for full-frame and APS-C cameras. Samyang makes several auto and manual focus prime lenses for a variety of cameras, and it’s safe to say that this will be the case

Read More
Alpha Female Season 4 Kickoff | Sony Alpha Universe - youtube

Sony kicks off season four of Alpha Female

Sony has officially kicked off the fourth season of Alpha Female, its platform for providing female photographers and videographers with opportunities to share their stories and inspire through creativity, passion and drive. “Our lives are richer when we can see

Read More
highres-k-3-vpremium-kit-1617193160

Pentax K-3 III now available for pre-order

Pentax has officially announced the Pentax K-3 Mark III is available for pre-order, with a price of $2000 or $2300 as part of a premium, limited edition kit with battery grip, exclusive strap and extra battery. The camera will be available from

Read More
sigma-fp-l

61-megapixel Sigma fp L announced

This morning, Sigma announced the follow-up to its popular fp camera — the fp L. Described by the company as “the world’s smallest and lightest single-lens mirrorless camera,” the fp L boasts a 61-megapixel full-frame Bayer sensor and offers customizability

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sony-compact-featured

Sony announces three ultracompact primes

This morning, Sony announced three ultracompact primes to its full-frame, E-mount lineup — the 24mm f/2.8, 40mm f/2.5 and 50mm f/2.5 G lenses. All three lenses are almost identical in size and weight, offering a lightweight option to full-frame photographers.

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