While at WPPI, I was reminded how to make client communication even easier. Think about some common times you might send your client an email — after a booking is completed, the day prior to the booking, the day after the booking, etc. Depending on which platforms and services you use, you can send automated emails to your clients when these dates come up.

If you don’t already have a platform that does this, check out an online marketing and studio management platform like 17hats — among offering several types of marketing tools, it’ll allow you to automate emails based off of templates in the system.