Happy new year! Before starting to make photographs in January 2019, take a moment and update the copyright year in both the owner section and the IPTC section for each of your cameras. It's easy to do and even easier to forget to do it. Tethered I use Canon cameras. All I have to do is plug them into my computer with the appropriate connection — USB 2 or 3 — then run Canon's free EOS utility. You'll need your camera's serial number to download EOS Utility. … [Read more...] about Quick Tip: Change your camera’s copyright date to 2019
QTBusiness
Quick Tip: Start using Instagram Stories to promote your brand
To help build your brand on Instagram, start using Instagram Stories to showcase projects you’re working on, future events or share something you just learned. This will attract new followers plus it may give your current clients ideas for future shoots. Want to learn more? Check out this podcast, "The InFocus Interview Show with Jonathan Tilly | Photofocus Podcast June 29, 2018" … [Read more...] about Quick Tip: Start using Instagram Stories to promote your brand
Quick Tip: Set aside a time to learn each week
If you really want to up your photography or editing skills, set aside a few hours each week to watch videos or read articles on areas you want to improve on and stick to the schedule. The time you invest will teach you to become proficient, saving you time on photo shoots and editing. Want to learn more? Check out this article, “How to Apply a Little LUCK to Your Photography” … [Read more...] about Quick Tip: Set aside a time to learn each week
Quick Tip: Use a digital model or property release forms
Digital model or property release forms make it easy for photographers to always have a release handy. I use Easy Release. Easy Release is designed for both Android and iOS devices, including tablets. I prefer to use the larger iPad than my smaller Android phone, but keep it on my phone just in case I don’t have my iPad handy. As of this article date, Easy Release isn’t available for Windows devices such as Microsoft’s Surface Pro. As a workaround, you can install an Android Emulator to run Easy Release on your Windows device. Want to learn … [Read more...] about Quick Tip: Use a digital model or property release forms
Quick Tip: Use a Facebook Page NOT your personal profile
Best-selling author Armando J. Pérez-Carreño suggests using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing. When you use your personal profile, you lose a lot of the cool features a Business Page gives you and you drastically limit your potential reach. Facebook can decide to close your account citing a breach of terms. Want to learn more? Check out this article, "5 Things Every Photographer Should Know About Facebook" … [Read more...] about Quick Tip: Use a Facebook Page NOT your personal profile
Quick Tip: Use Google’s Search by Images to find out who’s using your photos
Have you ever wondered if someone — or even a company — is using your images? Use Google’s Search by Images to search where your images are appearing on the internet. Want to learn more? Check out this article, “Find Out Who’s Using Your Photos” … [Read more...] about Quick Tip: Use Google’s Search by Images to find out who’s using your photos
Quick Tip: Give a model access to ALL images from a collaborative shoot
When collaborating with a model on a TF shoot— Trading your skills for their skills— let the model have access to all the images. This will enable them to review the images, select their favorites, and analyze them for the mistakes they made. If you’re worried they will post unedited images, place a watermark on the image stating they are proofs or unedited. Want to learn more? Check out this article, “To Give or Not to Give ALL Images—That is the Question” … [Read more...] about Quick Tip: Give a model access to ALL images from a collaborative shoot
Quick Tip: Only Show Your Best Work
You might be tempted to show all of your work to your audience in your portfolio. But try to limit yourself to a certain number of photos, only showing work that you deem to be your "best" and that's representative of you. Information overload is a real thing — and while seeing all your photographs is great, it'll overwhelm prospective clients. Instead, take advantage of social media and actively post there, saving your best work for your website and printed portfolio pieces. … [Read more...] about Quick Tip: Only Show Your Best Work
Quick Tip: Automate Your Client Emails
While at WPPI, I was reminded how to make client communication even easier. Think about some common times you might send your client an email — after a booking is completed, the day prior to the booking, the day after the booking, etc. Depending on which platforms and services you use, you can send automated emails to your clients when these dates come up. If you don't already have a platform that does this, check out an online marketing and studio management platform like 17hats — among offering several types of marketing tools, it'll allow … [Read more...] about Quick Tip: Automate Your Client Emails
