Fine Art America is one of many options on the web for sharing and selling art. Their platform provides a great visual experience for shoppers, lets you set your own prices, and connects you with potential buyers around the world.
What is Fine Art America?
Fine Art America is an online art community built to connect artists and collectors. When an artist posts their work it becomes searchable to everyone who visits their website. They also offer options for artists to create their own website or embed a gallery and shopping cart into their own site.
Free vs. premium
Fine Art America offers both free and premium accounts. The free account is a great way to get started, but you’ll likely find yourself subscribing to the modestly priced premium account (just $30/year) if you want to have more than 25 images for sale.
A premium account also opens up a few additional options such as creating your own website or using their widgets to embed their browsing and shopping experience into your own website. You’ll also have access to premium marketing tools like creating email campaigns.
Your photos on a wide variety of media
For photographers, Fine Art America offers a variety of media for prints and products. You can choose to stick with prints and wall art or expand into greeting cards, coffee mugs, and much more.
All of Fine Art America’s products are manufactured with premium materials and are backed with a 30-day satisfaction guarantee.
Setting up for success with Fine Art America
There are a few things to consider as you get up and running with Fine Art America that will save you time and set you up for success.
Prepare your photos
Before you upload your photos, take a few moments to update your metadata with an appropriate title and keywords. I usually do this in Mylio or Lightroom Classic before exporting my images as full-resolution JPGs. When your photos are uploaded these fields will be automatically populated from your photo’s metadata.
Define your Fine Art America default upload settings
Before uploading your first photos, make sure you take a few minutes to adjust your default image settings (under Account > Settings > Default Settings). This is where you set your prices and choose which items you want to make available.
When you’re done, make sure you click the Save Changes button at the bottom of the page. This will set the prices for all new images you upload.
Fine Art America has several features I like, and it is a great value for the price, but it isn’t perfect. Here are a few of my favorite things, and things that I’d like to see improved.
Things I love about Fine Art America
- Easy for customers/buyers to use
- Built-in tool to visualize my photos on a wall
- Hands-off print fulfillment
- Can be inserted into my WordPress website
- Surprisingly affordable (Premium $30/year)
Improvements I’d like to see
- A more intuitive back end interface for artists — The current layout is clumsy and difficult to navigate.
- Documentation — There is surprisingly little available from Fine Art America in the way of help or documentation on how to navigate and best set up your profile. Most of the answers I found were from third-party sources while searching the web.
- A more efficient Upload Tool. The current tool limits artists to uploading 5 images at a time.
- More customization options for Widgets. The Fine Art America widget works relatively well on my WordPress site but is very limited in customization. I’d love to change the font and easily choose which Collection is displayed.
Fine Art America is a solid choice for photographers who want to sell their photography online. The customer experience is great, and it offers a variety of tools to help photographers and artists maximize their sales.