Having an attractive, up-to-date photography portfolio website is one of the most important things we can do for our marketing. I've already written about why you need to have an online portfolio — but you aren't done when you hit "publish" and put your work out there for the world to see. The Importance of Adding New Photos It's important to keep the photos in your portfolio fresh; your local grocery store keeps its produce fresh by rotating in a new product, and you should too. New photographs keep potential clients interested, and … [Read more...] about Photography Marketing: Refresh Your Website
WordPress
IFTTT for Photographers – Part 3: Managing Your Social Media
Are you new to IFTTT? Then check out this article For my two photography businesses, I have about 9 billion different social media services, profiles, portfolio sites, and websites. Well, maybe 9 billion is a slight exaggeration. But, just keeping up with your online presence can turn into a full-time job. I would rather be spending time with my family and going out to take a photo or two, than basking in the glow of my computer screen. Whether you are new to IFTTT.com (IF This, Then That), or have been using it for a while, these applets … [Read more...] about IFTTT for Photographers – Part 3: Managing Your Social Media
Five Steps to a Successful Portfolio Website
Recently, I was asked to give a wedding photography referral. While I certainly found some great photographers, what amazed me was the lack of professionalism in terms of developing a website that showcased the photographer’s work in a way that clients could easily follow. Don’t get me wrong — some web portfolios were spot on. But about 75% of what I saw had major problems. Some were too slow to load. Some had a landing page where it wasn’t clear that you needed to click to see the full website. Some I couldn’t even find a wedding … [Read more...] about Five Steps to a Successful Portfolio Website
4 Ways to Speed Up Your WordPress Photography Site
There are literally thousands of photographers who run their business and display their photographic portfolio using the Wordpress platform. Not only is it an economical platform to use, but it is a relatively easy content management system to learn. And it is a system that works for the smallest of blogs to the most highly trafficked websites on the internet. In fact, Wordpress is the publishing platform we use to run the entire Photofocus site. And while WordPress performance is fairly fast with a new installation, as you add … [Read more...] about 4 Ways to Speed Up Your WordPress Photography Site
Finally, A WordPress Site for Photographers
Before committing myself to photography and video production full-time, I spent the better part of ten years in web design and development. While working in that arena, I discovered the rich world of open source technology and WordPress. One of the folks I met along the way is Aaron Hockley, WordPress evangelist, and fellow photographer. When I found out that Aaron was launching wp-photographers.com, a blog dedicated to helping photographers better understand and manage WordPress, I had to know more. The site launched a few weeks back and … [Read more...] about Finally, A WordPress Site for Photographers
