Fujifilm bolsters its flagship camera lineup with the launch of FUJIFILM GFX100 II mirrorless digital camera FUJIFILM North America Corporation recently announced the introduction of the FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship addition to the GFX System’s family of mirrorless digital cameras. Incorporating a 55mm large-format
Fujifilm has announced the North American debut of Fujikina New York, an interactive festival for anyone interested in photography, cinematography, the arts and all the latest Fujifilm gear. This curated, dynamic public event will showcase the power of image making through a special exhibit of select works from an emerging
This morning, Fujifilm announced the new Fujifilm Instax Mini Link 2 Smartphone printer, designed to encourage creativity for smartphone users. Mini Link 2 features a variety of new, unique features, including customizable frames and image color modes. Also included is the new INSTAXAiR, letting the printer to be a tool
Sigma has finally brought their venerable APS-C trio of primes to Fuji’s X-mount. The Sigma 30mm f/1.4 is the middle child of the three lenses. Can this late addition still compete with the X-mount third-party market heating up? The Sigma 30mm f/1.4 DC DN is in a unique position for
Up until recently, Fuji has been lacking in third-party lenses for X-mount. Sigma has finally dipped its toes into the X-mount waters with its APS-C prime lens trio. The Sigma 56mm f/1.4 could be an excellent alternative to Fuji’s own 56mm f/1.2 lens. At a little under half the cost
Let’s face it: while film photography is no longer mainstream, it remains a popular for its unique and timeless look. We only have to look at the abundance of retro and nostalgic presets out there. But, as any film photographer will tell you, there’s more to it than just the look and
We attended a professional baseball game for the first time in literally decades. We had cousins visiting from Japan for a few days and when asked what they would like to do during their visit to San Diego, they responded with a very specific request: To attend a baseball game
Overnight, Fujifilm announced its holiday deals active now until December 26, 2021. Featured are savings of $400 off an X-T3 kit, $1500 off a GFX 50R and $200 off an X-T4 camera. Below are some of our favorite deals; check out B&H Photo for more. Be sure to check out
Many lenses these days — especially zoom lenses — have some type of stabilization on them. It is usually labeled as IS, OS, OIS or VR, and it can be turned on or off with a switch on the side of the lens. This feature is beneficial for hand-held photography,
Thinking of getting into medium format film photography? One of the best ways to start is to get a reliable camera. Rangefinder cameras are among the most popular, especially for those who do a lot of street, architecture, or environmental photos. Medium format cameras tend to be on the expensive
In the last couple of years, I’ve ventured more and more in the direction of Fuji. With their retro good looks and funky ergonomics, taking photos with a Fuji is just plain photographic fun! Overall it’s been a bit of a love hate relationship for me, I grew up in
When the newest evolution of the Fujifilm INSTAX Mini 40 was announced, I knew that I had to try it out. Sure, I’ve been a digital photographer for as long as I can remember, but something about having an instant print made me excited. Plus, the fact that I never
