Today, Fujifilm announced that they have received 29 Red Dot Awards for 2021. Included are instant cameras, the X series and GFX series cameras and lenses. The GFX 100S, X-T4 and X-E4 were recognized, as were the company’s XF50mm f/1.0
Overnight, FUJIFILM announced the launch of its new INSTAX Mini 40 camera, an instant camera offering features like Automatic Exposure, Selfie Mode and more. Alongside the INSTAX Mini 40, FUJIFILM also announced a new INSTAX Mini instant film variety, Contact
I’ve very recently discovered medium format and I’ve fallen head over heals in love with the system’s output. But as a real estate photographer, there isn’t a native lens in the Fuji system that meets my requirements for wide-angle. In full
It’s a love/hate relationship. If you’re a devoted Fuji “hipster” — someone who loves the system because they do their own thing, specifically the retro interface — then there’s a good chance you might be a bit unnerved by the user interface
I bought a used GFX 50s and it got me thinking. If I took the plunge because of the lower price point of used copies, then many others must be thinking the same thing. Has medium format hit a tipping
If you’re just getting into photography, there are several things to consider when buying a camera. Why do you want a camera in the first place, and what’s drawing you toward photography? While the question of “which camera should I
I recognize this isn’t a new lens. Like a lot of photographers, many of you — like me — are considering Fuji for the first time. A 35mm equivalent is one of the first lenses a photographer should consider. The
I admit it. In the digital era, I was born and raised on the “idiot dial.” Essentially the “idiot dial” is the knob you turn to put your camera into it’s various modes — Aperture priority, Shutter priority, Program and
Today, Fujifilm North America introduced 16 new X-Photographers to its lineup. The X-Photographer ambassador program is made up of leading photographers in the U.S. Fujifilm community that are passionate about creating images, mentoring and giving back to the community. “Over
This morning, Fujifilm announced the launch of the X-S10, the newest addition to the X series of compact mirrorless digital cameras. The camera is expected to be available in November with two lens kit options. Fujifilm also announced the XF
In a world that’s becoming increasingly into the full-frame life, I was curious. Where exactly does Fujifilm’s X-T4 fit in? Sandwiched between micro four-thirds and full-frame formats, Fuji’s APS-C format is one that’s familiar, yet some are beginning to question
Over the past couple years, some mirrorless cameras have dded pixel shifting to their cameras, to help create “super” high-resolution images. While this can increase resolution quite large (240 megapixels on the Sony a7R IV), how does it stand up
I’ve very recently discovered medium format and I’ve fallen head over heals in love with the system’s output. But as a real estate photographer, there isn’t a native lens in the Fuji system that meets my requirements for wide-angle. In full
It’s a love/hate relationship. If you’re a devoted Fuji “hipster” — someone who loves the system because they do their own thing, specifically the retro interface — then there’s a good chance you might be a bit unnerved by the user interface
I bought a used GFX 50s and it got me thinking. If I took the plunge because of the lower price point of used copies, then many others must be thinking the same thing. Has medium format hit a tipping
If you’re just getting into photography, there are several things to consider when buying a camera. Why do you want a camera in the first place, and what’s drawing you toward photography? While the question of “which camera should I
I recognize this isn’t a new lens. Like a lot of photographers, many of you — like me — are considering Fuji for the first time. A 35mm equivalent is one of the first lenses a photographer should consider. The
I admit it. In the digital era, I was born and raised on the “idiot dial.” Essentially the “idiot dial” is the knob you turn to put your camera into it’s various modes — Aperture priority, Shutter priority, Program and
Today, Fujifilm North America introduced 16 new X-Photographers to its lineup. The X-Photographer ambassador program is made up of leading photographers in the U.S. Fujifilm community that are passionate about creating images, mentoring and giving back to the community. “Over
This morning, Fujifilm announced the launch of the X-S10, the newest addition to the X series of compact mirrorless digital cameras. The camera is expected to be available in November with two lens kit options. Fujifilm also announced the XF
In a world that’s becoming increasingly into the full-frame life, I was curious. Where exactly does Fujifilm’s X-T4 fit in? Sandwiched between micro four-thirds and full-frame formats, Fuji’s APS-C format is one that’s familiar, yet some are beginning to question
Over the past couple years, some mirrorless cameras have dded pixel shifting to their cameras, to help create “super” high-resolution images. While this can increase resolution quite large (240 megapixels on the Sony a7R IV), how does it stand up
This morning, Fujifilm announced the world’s first autofocus lens with a maximum aperture of f/1.0 for mirrorless cameras — the Fujinon XF50mm f/1.0 R WR lens. Designed for Fujifilm X series digital cameras, the XF50mm can produce an extremely narrow
Overnight, Fujifilm announced updates for its GFX medium-format system, including the launch of the GF30mm f/3.5 R WR, a wide-angle prime lens. The lens, which holds a 35mm equivalent field of view of 24mm features a dust and weather-resistant design
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