Screen Shot 2014-06-04 at 8.59.47 AMSome artists are born with a beautiful artistic eye, and others are very knowledgeable in the techniques of photography. This particular photographer possesses both characteristics and we are more than thrilled to have Greg Sims a regular author and contributor on Photofocus.

Greg Sims was born and raised in the dynamic beach culture of Southern California. From an early age, Sims was heavily influenced visually by Hollywood cinema, beach life and the incredible visual carnival of So.Cal. Once considering himself a photographic purist Sims mastered the art of manipulating film exposure, development and printing. With the introduction of digital imagery in the late 90s, Sims realized that with a highly evolved skill set and enough imagination, any concept could be beautifully produced. He has tirelessly pursued this idea ever since.

Greg has received numerous awards over his career including two Kodak Gallery Awards, and most recently, the prestigious Photo District News PIX DIGITAL AWARD in 2007 and 2008 in the advertising and travel categories and two PDN Shot Sport awards in 2010. Greg also has two pieces in the permanent collection at the Epcot Center for Photography. Sims is an active member of the world photographic community and lives in Boise, Idaho with his family. He co-owns the commercial photography studio Tri-Digital Group with business partner Jim Armstrong.