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safety

Is safety becoming an issue in photography?

Safety while out on photowalks, professional photoshoots and when we’re out, is on our minds. Over the last several years there have been more and more stories of photographers being targeted by thieves. It’s unnerving and has us wondering how it’s affected photographers getting out and creating images. We asked

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Why do pro photographers charge so much money?

This is a question that is probably marinating in a lot of people’s minds, potential clients or otherwise. Surely, there are many pro photographers who have probably encountered this question more often than they’d like. If that sounds like you, we have just the video for the next time someone

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riverwalk

Photofocus Road Trip: The Chicago Riverwalk

Chicago’s Riverwalk is an amazing place to spend some time. One day is likely not enough for this beautiful 1.25 mile-long path along the Chicago River. The whole area has many features perfect for photography. This particular Photofocus Road Trip is of the walking variety. The Riverwalk is segmented into

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Know your analytics: Reach

Reach is the total number of unique viewers that have seen your content. If your content has a large reach, it’s hitting a broad audience and expanding your brand awareness. While each social channel has a different way of defining and measuring this metric, you can use the reach metric

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Which cloud storage is best for photographers?

When you’re using a 3-2-1 backup strategy for your photos, choosing the right cloud storage for the all-important off-site copy is a critical decision. I chose wrong for several years, and paid the price. There are two main categories of cloud storage you can use to backup your photos: two-way

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Adding Lookup Tables and Gradient Maps in Photoshop

In part three of this three-part mini-series, we look at adding Lookup Tables (LUTs) and Gradient Maps in Photoshop to bring in some finishing touches to this creative portrait. LUTs and gradient maps can make incredible changes with colour tone and contrast in just a few simple steps. Click here

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Happy Fourth of July, from Photofocus!

We hope you’ve had a great Fourth of July weekend so far! Whether you’re celebrating up at your cottage, on the lake or staying home, we have some great tutorials to help you make the most of your holiday weekend. Check out this fun fireworks animation from our friends over

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This is the first stereoscopic lens for digital cameras

To create those wiggly images currently popular on social media, a multi-lensed vintage camera is the usual way to go. They can be pricey depending on where you buy, which model, in what condition and how much you’re willing to spend. But, all that is set to change with an

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Photofocus Road Trip: Exploring Winton Wetlands

In Northeastern Victoria lies the Winton Wetlands (and nearby Green Swamp), a once-thriving 8,000 has grass wetlands surrounded by farmlands with a long history of sheep and cattle grazing. In 1971 the farmers were forcibly displaced, then the area was flooded to create Lake Mokoan. This turned out to be

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Tamron 150-500mm: “Hakuna Matata,” when it comes to wildlife

When you’re photographing wildlife, there’s a few things that are important when selecting a lens to shoot with. Most importantly, the lens has to be quick to focus. The new Tamron 150-500mm f/5-6.7 for Sony E-mount screams wildlife like no other lens I’ve tried, featuring quick, accurate autofocus along with

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