Fujifilm’s latest lens release is the first motorized power zoom lens for the GFX System. FUJIFILM North America Corporation, Electronic Imaging Division, recently announced the release of its FUJINON GF32-90mmT3.5 PZ OIS WR filmmaking lens (“GF32-90mmT3.5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System,
Sony’s new lens boasts of a unique combination of a versatile focal range, large f/2 aperture, and compact form factor Sony Electronics Inc. introduces the 28-70mm f/2 G Master, the first1 Sony zoom lens with a constant f/2 aperture and 77th lens in the Sony E-Mount lineup. This full-frame lens offers
Tamron has unveiled the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), an advanced telephoto zoom lens with a wide aperture designed for Sony E-mount full-frame mirrorless cameras. Anticipated to hit the market in the Fall of 2023, this lens represents the next stage of evolution
Over the past year, I’ve been forced to get a bit outside my comfort zone when it comes to photography. So how did I face my fears and quickly adapt to street photography during the Covid-19 pandemic? Some background I’m used to capturing corporate and community events, taking photos of
Just out of curiosity, I clicked the Tamron hashtag #Tamron100400 on Instagram. I wanted to see what sort of images were tagged with the Tamron 100-400 f/4.5-6.3 Di VC USD. Almost 100% of them were wildlife. While I wasn’t totally shocked, I was a bit surprised by it. Do we
While a prime lens like an 85mm or 50mm might be our go-to when it comes to shooting portraits, modern zoom lenses can be equally great to use. I recently had to shoot a series of environmental portraits. And after a bit of thought, I decided to go with my
You just got a fancy new camera, with a shiny kit lens that, for the most part, has served you well in your beginning everyday adventures. Now you want to take your photography to the next level, whether it’s getting a farther reach and being able to capture that dreamlike
This morning, Sony announced the highly-anticipated FE 24-70mm f/2.8 GM II, the world’s lightest f/2.8 standard autofocus zoom lens for Sony cameras. “Six years have passed since Sony released the first 24-70 mm f/2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President,
When I bought my very first camera — a Nikon D5100 — my first lens purchase was a Tamron 28-75mm f/2.8. I used that lens daily, capturing daily life, events, food … whatever I could find. Fast-forward 10 years and I’m still using a Tamron 28-75mm f/2.8, but this time,
If you’re new to photography, you might think the power comes with the camera. But it’s quite the opposite. Invest in your lenses, and you’ll be able to rely on them for fast, accurate autofocus, leaving you with optimal results. But you don’t have to empty your bank account to
Some camera gear, available today, are revolutionary bits of kit, beautiful even. Their technology is cutting edge, the price tag is exorbitant. When you are not using it, it sits on your shelf and is a showpiece. The Sony FE 28-60mm f/4-5.6 is not in the realm of that type
When the Tamron 35-150mm f/2-2.8 was announced for Sony E mount, I was needless to say, excited. I had longed for a lens that would give me the view of what a typical f/4-5.6 zoom lens would, but in a faster variant. My dreams had finally come true! As a
