Social media channels are a space that photography businesses should be familiar with, but are they maximizing their results? In the spirit of the Olympic Games, here are some tips to get you or your business on the social media podium. Strategy This sounds obvious, but many businesses do not
If you take photos of other people, chances are you don’t have many photos of yourself. It will help build trust and relatability for your clients if you show yourself on your socials, so be brave and get on the other side of the camera. Capturing personal brand photos for
Are you all over Instagram Guides? Or, like me, have you never heard about them until just now? (I always feel about a year behind on Instagram.) Well, wonder no longer. Here’s how you can add this versatile post type to your social media game. Instagram Guides are curated lists
Keywords are meaningful and accurate words or phrases that tell search engines what your content is about, and in turn, tell users what your content is about. When picking the proper words, you need to look at what your target audience is looking for. What do they search for? What
Panorama scroll carousel posts on Instagram started appearing somewhere in 2020, and until recently there were not a lot of options for Android users to create them easily. Now, Caro Panorama Scroll Carousel Maker is available to create these elegant, engaging posts for your Instagram. Panorama carousel posts look like
1SE or 1 Second Everyday is a video journaling app available on Apple and Android, which has one very simple premise: Record one second of video every day. The concept is well-executed and the result is slick. Short videos are a must on social media now. 1SE makes it easy
While the holidays are now mostly over and business traditionally goes into a bit of a quiet time, this might just be the perfect time to spruce up your website and socials. It’s a great time to take stock of your business model and plan for the year ahead. Website
Instagram Guides let you create curated lists of posts from your Instagram account and other accounts. Originally rolled out to selected exercise and travel influencers, they’re now available for everyone and have so many uses for wedding photographers, portrait photographers and more. In this series on Instagram Guides, we’ve looked
Guides allow you to collect posts together and make useful collections for your social media audience. Here are five ideas for using Instagram Guides for wedding photographers, to connect with clients, showcase your work and make friends with other vendors. With all these ideas, don’t forget to use the custom
The new Collab feature on Instagram makes it possible to share authorship of posts with another account. Let’s check out how it works. The Collab feature came to Instagram a couple of months ago, and you have probably seen in it in your feed already. Instead of a single account
In this new article series, I’ll review important analytics that you should know to help your digital presence. My focus here is on impressions and impressions click-through rate. An impression counts when your content is exposed to a user. A single user can count for multiple impressions if the user
I wrote a few weeks ago about why I’m against using watermarks in photographs for marketing purposes. Since then, I’ve explored with a few different graphical ways to promote your images through branding. One of the tools I’ve found recently is Adobe Creative Cloud Express — which recently added the
