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pricing

How I stopped worrying about my pricing

One of the most common questions of new photographers is how to price their work and skillset. It’s something I struggled setting early on, and until recently, it was something that made me anxious whenever talking with new clients. After all, even though photography work is coming back, the COVID-19

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pricing

How to price your images for selling online

Pricing our fine art photography can cause many of us to stop dead in our tracks before moving on. Once you get past that fear of pricing and you’ve made the decision to sell your work online, then what? After you’ve decided which images you want to sell, you’ll need

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Why do pro photographers charge so much money?

This is a question that is probably marinating in a lot of people’s minds, potential clients or otherwise. Surely, there are many pro photographers who have probably encountered this question more often than they’d like. If that sounds like you, we have just the video for the next time someone

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Building your pricing structure

Once you know what types of goods and services your photography business will be offering, you can develop a pricing structure for them. What do you need to consider when determining the price of your services? In this chapter, instructor Skip Cohen discusses things to consider when deciding upon your

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How to price portrait photography: (Simple) guide for 2020

“You’re worth more than you think.” Keep that mantra in mind when you’re trying to wrap your head around portrait photography pricing. While you may take your skills for granted, your clients typically do not. And it’s important to remind yourself that you’re running a business, so revenue is just

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Weekly Wrap-Up: April 7-13, 2019

The Weekly Wrap-Up features articles from this week on Photofocus. This week, Bryan Esler talks about pricing your photography, Vanelli shows us the best way to organize photos and Julie Powell introduces us to still life photography. Plus, Mykii Liu discusses the best resolution for your monitor and Bob Coates

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Photography Marketing: The pricing conversation

I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything is clear, it either works for them, or it doesn’t.

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Photography Marketing: Keep it Simple Pricing Strategies

We all know the phrase, “Keep it Simple, Stupid.” There’s no reason to go in-depth or overanalyze something when it can be done in a simple way. The same can be said about pricing your photography services. There’s a few key things to take into account when you’re thinking about

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