Olympus has announced two new lenses in development — the M.Zuiko 20mm f/1.4 PRO and M.Zuiko 40-150mm f/4 PRO. The two lenses were new additions to the company’s roadmap, which already featured an unknown macro lens in the 75-150mm range, as well as two telephoto zooms in the 40-300mm range.
Today, OM Digital Solutions and Panasonic announced that the micro four-thirds system was the best-selling interchangeable lens mount in Japan in 2020. There are a total of 56 participating companies in the micro four-thirds system, demonstrating a commitment to the platform that is often overlooked. Four new interchangeable lens cameras
January 1, 2021 marked a major shift in the history of Olympus, as the company’s camera division was officially acquired by Japan Industrial Partners (JIP). While no one but JIP truly knows what’s in store for the future, one thing is for sure — Olympus has had a major impact
Early this morning, Olympus announced the upcoming OM-D E-M10 Mark IV camera, the fourth iteration of the company’s beginner camera model. Compared to the Mark III version, the Mark IV boasts some new features that are borrowed from its pro-level cousins that you wouldn’t expect to see, all within a
When I first heard the news about Olympus’ intentions to sell its imaging division, I was pretty caught off-guard. Leading up to COVID-19, it was thought that the company was doing better. Olympus had just released the OM-D E-M1 Mark III — one of its flagship cameras — and for
A week after addressing rumors that had circulated over the company’s possible sale, Olympus has announced updates to its M.Zuiko Digital lens roadmap. The company highlights several releases in 2020, in addition to the already announced M.Zuiko Digital ED 150-400mm f/4.5 TC1.25x IS PRO lens. Roadmap additions New to the
UPDATE: After more rumors, Olympus has come out with a more clarified statement. Click here to read the full statement. In fact … Olympus — which is celebrating its 100th year in business — is far from closing. This wasn’t going to be my original title to this article. But
Throughout 2019, Olympus is celebrating its 100th anniversary. In commemoration of this centennial milestone, Olympus has launched a dedicated website and series of short documentary videos, each dedicated to Olympus’ role in medical, imaging and scientific solutions. Late Sunday night, Olympus released “Olympus 100th Anniversary Documentary: A Great Moment,” outlining
This is the third article in a four-part series discussing the Olympus OM-D E-M1 Mark II. Click here to read my previous article, discussing the use of the camera for landscapes. In my final article, I’ll discuss using the camera for advertising. I photograph a lot of different types of portraits.
This is the second article in a four-part series discussing the Olympus OM-D E-M1 Mark II. Click here to read my first article, discussing the use of the camera for events. In future articles, I’ll discuss using the camera for portraiture and advertising. While my bread and butter might be
This is the first article in a four-part series discussing the Olympus OM-D E-M1 Mark II. In future articles, I’ll discuss using the camera for landscapes, portraiture and advertising. Earlier this year, I was lucky enough to win an Olympus OM-D E-M1 Mark II, and I’ve since made it my camera
