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Olympus unveils OM-D E-M10 Mark IV, 100-400mm lens

Early this morning, Olympus introduced the OM-D E-M10 Mark IV, a compact, lightweight, interchangeable micro four-thirds camera body designed for the beginner photographer. The company also introduced a brand-new lens

The best portrait lens for micro four-thirds

I’m not one for a lot of nostalgia, but recently I’ve found myself reunited and smitten with the micro four-thirds system of Olympus and Panasonic, their respective cameras and more

New Sigma fp camera and lens

An in-person look at the Sigma fp camera

A lot of photographers know about Sigma lenses. But did you know the company also makes cameras? I got to check out the new Sigma fp camera during WPPI and

Female photographer with camera and prime lenses smiling

Why I only use prime lenses

Why would I choose to only use prime lenses while there are many other great options out there? This sounds like a legitimate question, doesn’t it? Here’s how I became

Choosing a lens on-location

In this ThinkTAPLearn video, instructor Joe McNally tackles the question of how to choose a lens on-location. Using a Burlesque dancer as his subject, Joe goes through the different angles

Sigma announces new 24-70mm for E and L-mount

Overnight, Sigma announced the launch of its 24-70mm f/2.8 DG DN Art zoom lens for full-frame cameras. Available in an E-mount and L-mount, this lens is the second newly-designed Art

barn swallow

Why did you buy that lens?

A recent social media post prompted me to write this. Back in March, I purchased a new lens, the Tamron 100-400mm f/4.5-6.3. Why? Well, I got a great deal on

Why are there so many lens choices?

Why are there so many lens choices for your camera? The simple answer is that every photographer sees the world differently requiring the use of different focal length lenses. Different

Should I get a prime or zoom lens?

When I first started photography, I didn’t take my buddy’s advice — invest in a better quality lens before upgrading your camera. It was a mistake I never made again.

Enter to win a new camera, post-processing software and more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, XPozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away a software bundle with Luminar 4, Aurora HDR and Plotagraph!