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Greg Sims

Meet Photofocus Contributor: Greg Sims

Some artists are born with a beautiful artistic eye, and others are very knowledgeable in the techniques of photography. This particular photographer possesses both characteristics and we are more than thrilled to have Greg Sims a regular author and contributor on Photofocus. Greg Sims was born and raised in the

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Removing Color Casts

I want to share this really great way of removing a color cast from your images. This can be pretty tricky especially with portraits. You know, when your subject’s skin has that weird color cast you can’t seem to correct. It can turn into a pretty daunting process working with

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The Beauty of Available Light

I spend a lot of time working with strobes. As a commercial advertising photographer I find myself in many situations requiring some pretty complex lighting solutions. Don’t get me wrong, strobes are super groovy and lighting challenges are always relished but there is something really magical about shedding the hardware.

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Non-Destructive Stamping (Cloning)

As a commercial advertising photographer that specializes in composites, I am continually developing my skill set to allow for easy unlimited tweaking of the images I create.When developing complex visual ideas with many layers, that most of the time, need to fit into a variety of formats, non-destructive techniques are

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Living in The Unknown

I love the mindset that Ansel Adams lived by in his professional career. He was a true pioneer of photography as art. Being a forward thinking innovator, he endlessly explored the world of the unknown, seeking to predict and understand the outcome of his experimentation. Then taking that information and

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Replacing Bad Skies in Post

We all have tons of images that could be so much more compelling if it weren’t for that blasted dull sky. You know that giant gray nothingness that seems to suck the power right out of your masterpiece. In my view, an awesome sky can totally change the mood, feel

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The Practice of Pre-Visualization

As far as I know the great Ansel Adams coined the idea of pre-visualization. In its basic form, it is the idea of visualizing the final image at the moment you are clicking the shutter. Ansel mastered this practice to epic levels. He is legendary for taking copious notes about

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The Massive Power of Composites

I truly believe that the demand for composited images has only begun to emerge in our industry. From a purely conceptual standpoint, composites offer our clients the unprecedented ability to create images that would be too costly or just plain impossible to create any other way. Compositing allows (you) the

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Never Underestimate the Power of Posting

In my opinion, it has never been a better time to be a creative image maker. Not only are the tools for creation becoming more sophisticated and plentiful, but the opportunity to post, share and have your work noticed has never been easier. I am a huge advocate of social

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