In this photography business guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business, it’s important to understand the two components of
Many landscape and nature photographers are particularly fond of the fall season. It’s when hot summer days transition into comfortable days with cool mornings and evenings. Days become shorter, allowing a photographer to capture images well after sunset and turn around to be back out before sunrise. Best of all,
Color theory is one of the most important guidelines for visual communicators — photographers included. If you do a lot of color photography, it’s definitely something you need to have a good grasp of. It’s also a complex and broad topic, but today’s featured video should give you a basic
Are you interested in creating rich but not oversaturated photos instantly? Radiant Photo can do this beautifully. Read on! What does Radiant Photo do? Radiant Photo states that it was created by photographers for photographers. It’s an easy-to-use editor that runs as stand-alone as well as a plugin. You simply
Will fall in full swing, and the leaves starting to change, now’s as good a time as any to get out and photograph the changing season! Fall provides some great opportunities for all different types of photographers to capture the landscape in their photographs. Here are 15 creative photography ideas
Everyone has a love-hate relationship with photography in the fall. Some say their photos look muddy and not so flattering. Luckily, there is a way around it! There is always potential inside every shot you take. Many photos can be amped up through different methods to capture their full beauty.
We all need a little challenge once in a while to kickstart our creativity. For whatever reason, we haven’t picked up our camera in quite some time. We’re not being creative and it’s taking a toll on our mental state. Before we start, let me just say, we are not
Rock star, guitarist, singer, and photographer Ken Susi of the band, “Unearth,” dropped by the Photographic Test Kitchen, for a portrait session. Our goal is how to create a different look by using colors. Creating the first image In the first image, I used 2 Dynalite Baja B6 strobes, one
For the last few years, I have been writing an article on the expected color concepts for the year. It’s fun and a little quirky to see what other people deem to be our color concept palettes for the year. So what’s “in” for 2022? Predominantly green, so many different
Since “The Strange Series,” Munich-based photographer and visual artist Roland Krämer has continued to experiment with infrared photography to imagine extraterrestrial landscapes. It continues to be my favorite creative use of infrared photography, and I find his “Alien Series” to be the most otherworldly yet. In essence, infrared photography opens
In this last installment of my color grading mini-series, I take a little look at the different tones in your image with the Color Balance adjustment in Photoshop. This allows you to add various colors to the highlights, mid tones and shadows of your images. I personally like to add
For those of us experiencing heightened wanderlust due to travel restrictions in 2020, filling our travel bucket lists is most likely among the next best thing. I’m sure that some of you may already have a long list of places you’re longing to visit and photograph. Still, I’d like to
