As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same look and feel across, whether you're handing out a business card, showing off your website, passing out brochures or sending an email newsletter. Just like it's important to be consistent in our photographs, it's just as important to be consistent in our branding and marketing. Develop brand guidelines Your brand should ultimately be driven by one thing — YOU. It's up to you … [Read more...] about Photography Marketing: Consistency in branding
Will fall in full swing, and the leaves starting to change, now's a good of time as any to get out and photograph the changing season! Fall provides some great opportunities for all different types of photographers to capture the landscape in their photographs. Here are 15 creative photography ideas for the fall season: People Playing with leaves - Throwing leaves in the air will undoubtedly bring a smile to the scene, no matter what the age. It's especially a great idea for young children to partake in, as you can create a fun environment … [Read more...] about 15 creative fall photography ideas
Guitarist, singer, and photographer Ken Susi of the band, "Unearth", dropped by the Photographic Test Kitchen, for a portrait session. Our goal is how to create a different look by using colors. Creating the First Image In the first image, I used 2 Dynalite Baja B6 strobes, one on either side and slightly behind Ken, giving him the light on his face. Both strobes had a Dynalite 20 degree, 7” grid. The ends of both of the grids were wrapped in Rosco Cinefoil, black tin foil, that controls how the light is spread. On the left side I used a … [Read more...] about Coloring a Rockstar
In today's digital cameras, there are a plethora of options in terms of setting your white balance. And many photographers I talk to just set it on the Auto setting and never think twice about it. But there are major benefits to not only setting your white balance but using a specific setting called the Kelvin scale. Why Worry About White Balance? I've found that, in most situations, Auto White Balance (often noted as "AWB" on cameras) does a pretty good job. The colors are well-represented, and I rarely get a weird cast when shooting. But … [Read more...] about What is Kelvin White Balance, and How Do I Use It?
Category: Street Photography Photograph: “CTA Green Line to Harlem” by Jovan Jimenez (Jovan J) Jovan Jimenez's image is not only a beautiful example of street photography, but also an excellent demonstration of several composition concepts. Using selective focus and a very shallow depth of field, he pulls your attention directly to the front of the subway train, where you see the sign the image derives its title from. The shallow depth of field also allows a story to unfold, the out of focus subway cars and nameless figures help you to … [Read more...] about Photographer of the Day: Jovan Jimenez