This year was the first year I've done client gifts for the holidays. For me, it was a chance to say "thanks" and have them remember me as they head into their holiday season, and most importantly, into the new year. Holiday gifts can be a great marketing tool, no matter what you choose to give. Beyond the holiday card that you send in the mail, think of giving your most appreciated clients something a little special. Here are 10 ideas to get you started: Playing cards This is the route I went with because I often have multiple contacts at … [Read more...] about Photography Marketing: 10 client gift ideas to cap off the year
Earlier this year, I considered entering a large art competition. I had an idea, support behind me in terms of executing it, and thought I could deliver it without a hitch. It was going to be a large-scale photography piece that would be installed on the side of a building. The problem? I underestimated what it would take, and after taking a step back, decided to pass on the opportunity. It's challenges like these that make us better as creatives and as entrepreneurs because we ultimately have to decide what's best for our business. And … [Read more...] about Photography Marketing: Selectively choosing where to put your efforts
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-with-jen-rozenbaum-photofocus-podcast-august-10-2018 Get the show here or get it on iTunes — Please post a review on iTunes. [Editor's note: A word of caution: There is some strong language and topics in this episode. In an abundance of respect in our listeners, we've chosen to list this one episode as explicit.] In this episode, Skip Cohen and Chamira Young chat with boudoir photographer and educator Jen Rozenbaum. We discuss in detail: How … [Read more...] about The Mind Your Own Business Podcast with Jen Rozenbaum | Photofocus Podcast August 10, 2018
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or you’ll end up homeless, and agonise to make a price list you can live with. You’ve been a photographer for years, and business is not going as well as you think it should. No matter where you’re at, the terrifying question is lurking at the back of your mind. All. The. Time. Are my photos good enough? You sign up for … [Read more...] about Am I good enough?
A long-time photographer recently reached out to me and shared a painful dilemma. Long story short, she was moving to a different city where she essentially knew no one and needed to start her portrait photography business from scratch. No contacts. No leads. Nothing. Yikes. Interestingly enough, I had been in her exact shoes a couple short years before, so I was compelled to share with her the strategy I had used to find clients. Long story even shorter (I won't make you wait until the end!): I told her to throw a strategic, … [Read more...] about Get Current and Future Clients with a Strategic Portrait Party
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-august-11-2017 Get the show here or get it on iTunes — Please post a review on iTunes. In this episode, we chat with wedding photographers Justin and Mary Marantz about: the element of timeless storytelling through images building trust and connecting with each couple in a unique way repelling the wrong clients and attracting the right clients the value of printed, physical products putting together a great album for your clients … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast August 11, 2017
In the last few years of being a photographer, I've seen more and more advertisements for reduced cost photography services. "Is it your first child? Get 25% off a session package." "Is it your first wedding? Get a second shooter for free!" (seriously) "Enter this contest and get a free mini session!" While promotions can get you extra work, chances are that 80% of them will be one-and-done clients. But Won't it Lead to Return Clients? The short answer — probably not. Chances are the winner of your contest saw your ad and thought, … [Read more...] about Photography Marketing: Why it Doesn’t Pay to Run a Contest or Promotion