Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and no fluff style. Scott is also the Chief Community Officer at Imagely, the WordPress Photography People. Not all photographers feel comfortable with the idea of content creation. I’m not referring to photography content, of course. I’m talking about text or video and even audio content. In this article, I will be sharing two simple workflows that can help … [Read more...] about A simple and free content creation workflow
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams, is no walk in the park — and if you don’t put a little thought into it you may find yourself wasting a lot of time for very scanty results. Take blogging, for instance. Many photographers have a blog. And many of the photographers I speak to complain that they don’t have time for it, that they’re “behind” (behind what, I often … [Read more...] about Showing up where it matters, part two
At this year's NAB Show, Chris Do, CEO, and Founder of Blind, controversially stated that vlogging is effectively dead. As social media continues to evolve, with the introduction of Cake.co and other networks, can the same be said for traditional blogging? Blogging has been around since the mid-90s and has been a staple of the internet world. Whether it's keeping up with your family's adventures to finding the latest and greatest recipes, blogs make up a big piece of the worldwide web. For photographers, blogging has been a way to get our … [Read more...] about Photography Marketing: Is Blogging Dead?
Education is so key to the photography business these days. If you can’t do it, you can learn it, and odds are, it’s free or very cheap. But how cheap is education? There is a stark difference between cheap education and education that’s cheap, and both are taking hold in the photography world now more than ever. Education is cheap now, but it might be cheap in more ways than one. Learning and educating yourself are no longer an accessory. They are a necessity. You are expected to know every part of your camera and the gear that you use. … [Read more...] about Inspiration vs. Perspiration for Photographers
Blogging can be an important part of any photographer's business. It's a marketing tool that, if updated regularly with relevant content, can make you more professional in your craft. But it's not for everyone, nor is it required to be a successful photographer. If you do choose to have a blog though, there's a few key points to make sure you follow. 1. Post Regularly Not only should you blog on a regular basis, you should be doing so on a regular schedule. Once you grow an audience, you don't want to wait a month to post something new, … [Read more...] about Photography Marketing: The Recipe for a Successful Photography Blog
I've been following a lot of photography blogs and websites for many years. The vast amount of information about photography on the Internet today is one of the main ways that I was able to learn more about digital photography and post-processing, and it just keeps getting better. So, if you're looking for some good content to add to your RSS reader (such as Feedly, my personal favorite), then here is an excellent list to get you started. By the way, these are listed in no particular order ... I love them all so much I don't think I would be … [Read more...] about My “Top 10” Favorite Photography Blogs
This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University August 11-14 in Chicago. I know everybody would love to just close the book on 2012, but even though we're half way through this new year, think about last year for a minute. As you analyze last year, think about what you really need to do better, instead of blaming things on what you think is a boring name, logo or site design, the "frosting". So often we all do the same thing - we blame the challenges on the "low hanging fruit", the easiest things we might … [Read more...] about Are You Tired of Your Image?