With Small Business Saturday upon us and gift-buying season in full swing, consider Google Ads to increase awareness of your photography business. Maybe someone will buy a gift certificate for a session as a holiday present! Elements of a Google Ad There is a lot that goes into crafting a
Keep your photography business top of mind with a well-thoughtout, ongoing email campaign. These five tips will help you achieve enhanced email marketing ROI. 1. Obtain subscribers You can’t send an email if you don’t have anyone to send it to. With today’s email privacy laws, getting permission to add
With Pride Month in full swing, I’m sure a lot of you have started with some projects especially for the occasion. If not (yet), I hope the LGBTQ-themed projects from years back that I’ve been sharing may give you some ideas. This year’s celebrations may not yet be as big
We’re back bringing you another episode of the Tamron Recipes podcast, brought to you by Tamron USA and SkipCohenUniversity.com. In this episode, Skip Cohen and I get a kick showcasing photographic artists as our featured “chefs” and discussing their amazing images. Just like your favorite cooking show on tv (and who doesn’t
This is the final article in a four-part series discussing the Olympus OM-D E-M1 Mark II. Click here to read my previous article, discussing the use of the camera for portraiture. In addition to corporate events, I also shoot some corporate promotional — also known as advertising — photography. These
Welcome to the Mind Your Own Business Podcast! Today we chat with advertising photographer Nick Vedros.
Nowadays, anyone can take pictures anywhere and anytime with their cellphone. Why spend your money to have someone else take care of it? The $1,000 question… Hiring a professional photographer: Is it really worth your money? A lot of people think they can do the same work because they own
Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level! In this episode, Skip Cohen and Chamira Young dive deep into a discussion with photographers Leah Nash and
A new year brings new opportunities to make tweaks to your business as a whole. You might add new services, evaluate your pricing structure, revamp your website and more. There are tons of new marketing tips you can start using right away. I talked to a few different professionals to
Editor’s Note In remembrance of Jim, we have decided to abandon our usual publication schedule. This podcast honoring Jim will be our only post today. The PhotoFocus InFocus Interview Show FOR DEC 21ST, 2016. I’m your Host Rod Harlan. This month we have a special show honoring the life
Coming up with a great idea is challenging for me. I only know one person who can come up with a great idea on the spot, and that’s Photofocus editor Rich Harrington. Recently, our studio was selected to design a Dream Shoot for LensRentals.com. We could do anything we wanted,
