Back in March Elinchrom announced it would form a company to distribute their electronic flash products. The company was to be called Elinchrom USA scheduled to debut on May 5th. Times change…

MAC Group to distribute Elinchrom

The MAC Group announcement quotes Elinchrom President Chris Whittle as saying

Last month we announced the birth of Elinchrom USA, but since then a far better and even more exciting plan has emerged. We are pleased to announce that MAC Group will be taking on the sales, marketing, distribution and service for Elinchrom in the United States.

“[It] could be a marketing case study at Harvard.”

There were many factors that made our decision easy, Whittle continues The previous success MAC Group accomplished when building a lighting company into a world class brand could be a marketing case study at Harvard. The superb relationships MAC Group has built among dealers and influencers, and their commitment to marketing, brand building, education and content made MAC Groups team simply feel like a perfect fit for us.

The new chapter in Elinchrom’s story began yesterday, May 8th, 2015 as the MAC Group becomes their official distributor in the United States. The announcement was made in an email from the MAC Group.

2192-PSW LV lightingKevin is a commercial photographer from Atlanta. He works for fashion, architectural, manufacturing and corporate clients. When he’s not shooting, he contributes to Photoshop User magazine & writes for