Share this post with your friends:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on facebook
Share on twitter
Share on linkedin
Share on email

Photography Marketing: Share the love

Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters and even business cards, it’s important to market your skillset.

In today’s day and age, this is important. Doing so helps us get jobs and freelance gigs.

But what if I told you that it wasn’t all about you?

Silent networking

One of the core principles at Photofocus is that while our team certainly shares their own work, we try to share the rest of our team’s work too. This helps to create a sense of community, where we all feel like a team working together.

The same principle can be translated to the creative mindset that we all have as photographers. While we primarily push our own work, it doesn’t hurt to share someone else’s work on social media. Did you see a really cool series of images that you think your audience will love? Repost or share it. Give credit where credit is due.

Doing this regularly helps your perspective clients see that you’re all about being a creator, and giving praise where it’s due. You’re not about just yourself, and you don’t have a huge ego.

What about competition?

I often hear complaints about how saturated the photography market is. But really, as long as you do your work and do it well, you can make a living in today’s marketplace.

It’s because of this that you really shouldn’t be worried about competition.

Clients come and go, influencers at companies change jobs and we’re ultimately affected by it. But just as you lose one client, you’ll probably gain another (or two). Instead of focusing on taking work away from your competition, know that it’s part of a cycle. Because of this, don’t worry about re-sharing your competition’s content.

Rules when sharing

First off, just hitting the Share button on Facebook isn’t going to cut it. You need to show your excitement and love for what you’re sharing. Be engaged. Explain why you liked the images. Mention the original creator, and be sure to tag their business page if they have one.

They’ll see what you’re doing, and will more than likely return the favor.

What does sharing accomplish?

I know what you’re asking yourself — “why?”

Simply put, today’s world requires that we share more than just our own work. Whether it be creative articles we find online, photoshoot inspiration or our favorite photographs, it’s important to show that we’re engaged in the creative space. We can’t be photographing 24 hours a day. That’s why it’s important to share the love. If you do it properly, you might just find yourself with more engaged followers … which should lead to more clients.

For more on Photography Marketing, see my weekly column.

Share this post with your friends:
Share on facebook
Share on twitter
Share on linkedin
Share on email

You might also like:

Thanks to our partners who make Photofocus possible:

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.

Lume Cube – Proudly known as the World’s Most Versatile Light™, Lume Cube represents the future of LED Lighting. Check out the new Lume Cube STROBE, offering anti-collison lighting for drones!

Backblaze – Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC just $6/month.

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out the new Luminar 3, now available.

Perfectly Clear Complete – Built for precision. Made for beauty. Perfectly Clear has mastered the science of intelligent image correction – creating superior quality photos in record time, so you can get back to doing what you really love…in no time. Special Photofocus deal here.

Viewbug – Learn and improve your photography with over 500 videos. Trusted by millions around the world, join over 2 million photographers who already use Viewbug.