Welcome to Beyond Technique, the podcast that empowers photographers to bring their businesses to the next level!
Today, we discuss constructive actions you can take during this pandemic crisis. Now is the perfect time to grow as a photographer, expand your skillset and stay connected with your clients online. Listen in to get some great ideas.
Topics we discuss:
- This is a time to fine-tune your skillset.
- Think through your marketing plans for the year ahead.
- Perfect time to put out a newsletter and keep in touch with your clients
- Plan a promotion to launch when life goes back to normal
- Look for partnerships with other vendors and photographers in your community.
- Clean up your client database.
- Let your wedding clients know your wedding business is down and offer to do a family portrait.
- Call your lab and find out what’s new and come up with some exciting products to offer.
- Clean up your website! (it’s one of the most common things we tend to whine about)
- Build a stash of blog posts.
- Establish yourself as the online photography expert in the community.
- Explore cyberspace for a host of online educational programs. Remember, expand your skillset!
Be sure to check out Platypod®, the world’s most compact tripod! And have you seen their revolutionary new Platyball ball head yet? Check it out here.
Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.
You can be the next guest on our podcast
Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to [email protected] or [email protected], with the subject line BEYOND TECHNIQUE IDEA. Then write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.
Thanks for listening! Don’t forget to share this episode with your friends. You can also listen on iTunes; we’d love it if you could post a review!